{"id":68234,"date":"2019-03-08T04:37:22","date_gmt":"2019-03-08T12:37:22","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=68234"},"modified":"2024-08-12T01:17:04","modified_gmt":"2024-08-12T08:17:04","slug":"automating-cx-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/automating-cx-sentiment-analysis\/","title":{"rendered":"Discover how customers feel about you by automating CX sentiment analysis"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Automation is here to change the way we track and analyze the <a href=\"https:\/\/www.questionpro.com\/blog\/types-of-customers\/\">types of customer<\/a> journey. Now you can experience the power of automation with our automated sentiment analysis tool. Add sentiment analysis to your <a href=\"https:\/\/www.questionpro.com\/cx\/analytics\/dashboards.html\">CX dashboard<\/a> report and it will automatically analyze and self-categorize specific topics and reoccurring themes that are being talked about. You will be able to manage, merge, mute, and apply filters to the tagged themes to dive deeper into analyzing customer sentiment. For those who used to manually define and categorize open-ended comments, this is a welcoming and time-saving change!<br><\/span><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><b>Benefits of sentiment analysis for your business<\/b><\/h2>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Allows you to adjust marketing strategies based on how customers feel about it<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Measures ROI on various marketing campaigns and messages<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Know customers&#8217; opinions on products\/services and better align with their tastes<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Improve customer service<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Helps in developing a crisis management protocol<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifies sales, retention, and growth opportunities<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Boosts sales revenue<\/span><\/li>\n<\/ul>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/68234&amp;lang=en&amp;cat=cx-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>The setup<\/b><\/h3>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">After logging into the CX section of QuestionPro, click on \u2018Analytics\u2019. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Under Overall dashboard, + add a widget.<\/span><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1884\" height=\"1140\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/03\/Add-Widget-CX-sentiment-analysis.png\" alt=\"Add Widget CX sentiment analysis\" class=\"wp-image-68238\"\/><\/figure><\/div>\n\n\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\"> &nbsp;Select the survey or segment and add a name for the new widget on the dashboard. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Select chart type: \u2018Sentiment Analysis\u2019 and click on \u2018next\u2019.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> To enable auto-tagging, scroll down to the new sentiment widget and click on the magic wand icon on the right-hand corner of the widget template of the <a href=\"https:\/\/www.questionpro.com\/blog\/twitter-sentiment-analysis\/\">sentiment analysis<\/a> chart.<\/span><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"902\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/03\/CX-Sentiment-Analysis.png\" alt=\"CX Sentiment Analysis\" class=\"wp-image-68239\"\/><\/figure><\/div>\n\n\n<ol start=\"6\">\n<li><span style=\"font-weight: 400;\"> &nbsp;The output will highlight promoters, neutral, and detractors. It will automatically tag and categorize sentiment according to unique themes found.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> Click on the words or tagged circles to review grouped themes and individual responses <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> To mute and unmute a tagged response, select &nbsp;\u2018x\u2019 next to the tag word to deactivate and select checkmark to reactivate.<\/span><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Manage and merge auto-tags<\/b><\/h3>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\"> To merge or edit tags, select the setting icon in the top right-hand corner to open the tag manager.<\/span><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1195\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/03\/Merge-Tags-CX-Sentiment-Analysis.png\" alt=\"Merge Tags CX Sentiment Analysis\" class=\"wp-image-68240\"\/><\/figure><\/div>\n\n\n<ol start=\"2\">\n<li>&nbsp;Under \u2018All Tags\u2019 select the tags you want to merge, create a new tag name, and select \u2018Merge\u2019 to consolidate tags.<\/li>\n\n\n\n<li>Select \u2018Merged Tags\u2019 to review and access all manually merged tags.<\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">To learn more about adding sentiment analysis to your <a href=\"https:\/\/www.questionpro.com\/blog\/customer-experience-automation\/\">customer experience automation<\/a><\/span> program, contact us today, and we will<span style=\"font-weight: 400;\"> introduce you to Watson and get you started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automation is here to change the way we track and analyze the types of customer journey. Now you can experience [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":68236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[170],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover how customers feel about you by automating CX sentiment analysis | QuestionPro<\/title>\n<meta name=\"description\" content=\"Learn how to set up sentiment analysis in your CX dashboard. Easily manage, merge, mute, &amp; apply filters to the tagged themes. Dive deeper into customer sentiment analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/automating-cx-sentiment-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover how customers feel about you by automating CX sentiment analysis | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Learn how to set up sentiment analysis in your CX dashboard. Easily manage, merge, mute, &amp; apply filters to the tagged themes. 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