{"id":7005,"date":"2013-01-30T07:29:09","date_gmt":"2013-01-30T15:29:09","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=7005"},"modified":"2023-06-05T11:36:08","modified_gmt":"2023-06-05T11:36:08","slug":"test-your-branding-with-3-simple-online-survey-questions","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/test-your-branding-with-3-simple-online-survey-questions\/","title":{"rendered":"Test Your Branding with 3 Simple Online Survey Questions"},"content":{"rendered":"<h2>\u00a03 Simple Online Survey Questions You Nees to Ask<\/h2>\n<p>I&#8217;m all for keeping it simple. \u00a0To that end, I&#8217;ve realized that there are only three branding questions that matter:<\/p>\n<ul>\n<li><span style=\"line-height: 14px;\">Who are you (your business) being?<\/span><\/li>\n<li>What are you committed to?<\/li>\n<li>What can I (your customer) count on you for?<\/li>\n<\/ul>\n<p><strong>This is not psycho mumbo jumbo<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7006 size-medium\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2013\/01\/mirror-on-face-168x300.png\" alt=\"Mirror on face\" width=\"168\" height=\"300\" \/><\/strong><\/p>\n<p>You probably read these questions and thought &#8212; &#8220;What psycho-babble!&#8221; \u00a0But if you take a moment and stop to think about it, you&#8217;ll see that every successful business and brand has some very clear answers to these questions. \u00a0Not only that, but they stay in constant touch with their customer base to make sure that they stay on point with their messaging and their product offerings &#8212; so as not to stray from their brand message.<\/p>\n<p><strong>Survey questions that dig deeper<\/strong><\/p>\n<p>Granted, you&#8217;re not going to ask your customers &#8220;Who are we being&#8221; that is just plain silly. \u00a0The solution is to ask them more concrete questions that they can easily answer &#8212; and that you can match up with these three key questions.<\/p>\n<p><strong>&#8220;Who are you being&#8221; question example<\/strong><\/p>\n<p><em><span style=\"line-height: 14px;\">Which of the following words best describe (company or brand)<\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"line-height: 14px;\">Generous<\/span><\/em><\/li>\n<li><em>Lighthearted<\/em><\/li>\n<li><em>Professional<\/em><\/li>\n<li><em>Detail-oriented<\/em><\/li>\n<li><em>Creative<\/em><\/li>\n<li><em>Technically savvy<\/em><\/li>\n<\/ul>\n<p><strong>&#8220;What are you committed to&#8221; question example<\/strong><\/p>\n<p><em>Which of the following best describes your experience with our customer service representative?<\/em><\/p>\n<ul>\n<li><em><span style=\"line-height: 14px;\">Friendly and interested in me\u00a0<\/span><\/em><\/li>\n<li><em>Committed to my getting my question answered<\/em><\/li>\n<li><em>Fast and efficient problem resolution<\/em><\/li>\n<li><em>Keeping me on hold too long<\/em><\/li>\n<li><em>Putting me off to someone else who can help<\/em><\/li>\n<\/ul>\n<p>Now &#8212; notice that in this example, I&#8217;ve listed BOTH positive and negative choices. \u00a0I did this because there is a distinction between what we SAY we are committed to and what actually happens (which is what we are REALLY committed to). \u00a0So we might say that we are committed to friendly services and that we are interested in the customer&#8217;s problem &#8212; but what really happens when they call into our customer service line is that they get pushed off from one rep to another, or they get put on hold and forgotten. \u00a0It takes some guts to put choices like this on an online survey &#8212; but you will learn SO MUCH MORE about how your customer really experiences your product or service. \u00a0This will also give you insightful decision-making fodder for the future of your business and your brand.<\/p>\n<p style=\"text-align: center;\">LEARN ABOUT: <a href=\"https:\/\/www.questionpro.com\/blog\/branding-questionnaire\/\">Branding Questionnaire<\/a><\/p>\n<p><strong>&#8220;What can you count on me for&#8221; question example<\/strong><\/p>\n<p>This is the true positioning type of question. \u00a0Think Domino&#8217;s &#8212; You can count on them to deliver a pizza in 30 minutes &#8212; and you can also count on it NOT being the most gourmet pizza (until recently, but that&#8217;s debatable). \u00a0With Fed-Ex, you can count on them getting it there overnight (unless you choose another option). \u00a0But you get the point.<\/p>\n<p>In this case you have options. \u00a0You can do a multiple choice question type where you list a variety of options and have your respondents choose the one that&#8217;s most descriptive for them. \u00a0Another option is to start with an open ended question type and simply ask them &#8212;<\/p>\n<p><em>Based on your most recent experience with (company\/brand) what can you count on us for?<\/em><\/p>\n<p>The fun (and potentially risky) thing with this questioning strategy is that you&#8217;re going to get ALL KINDS of answers &#8211; some funny, some serious, but you will get the responses straight from the customers&#8217; mouth and in their own words. \u00a0You can then tabulate those responses and make them the actual multiple choices that you can use in another question where you can then measure more concretely how your customers perceive your brand and position.<\/p>\n<p>I&#8217;ve given you a couple of examples of questions you can use to get to the heart of your brand &#8212; now it&#8217;s your turn. \u00a0I&#8217;m calling on all you market research pros to give us some ideas of what questions YOU feel would best get to the root of these three branding questions. \u00a0Have at it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a03 Simple Online Survey Questions You Nees to Ask I&#8217;m all for keeping it simple. \u00a0To that end, I&#8217;ve realized [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[185],"tags":[335,377],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Test Your Branding with 3 Simple Online Survey Questions | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00a03 Simple Online Survey Questions You Nees to Ask I&#039;m all for keeping it simple. \u00a0To that end, I&#039;ve realized that there are only three branding questions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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