{"id":7012,"date":"2013-02-06T06:00:16","date_gmt":"2013-02-06T14:00:16","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=7012"},"modified":"2013-02-06T06:00:16","modified_gmt":"2013-02-06T14:00:16","slug":"mobile-mobile-everywhere","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/mobile-mobile-everywhere\/","title":{"rendered":"Mobile Mobile Everywhere!"},"content":{"rendered":"<p>I just ran into this statistic that didn&#8217;t surprise me at all : 43% of all emails are opened inside of a mobile device.<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4981 size-medium\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/10\/istock_000012227513xsmall-225x300.jpg\" alt=\"mobile phone\" width=\"225\" height=\"300\" \/><\/p>\n<p>Here are a few more stats that I&#8217;ve pulled from the article <a href=\"http:\/\/masstransmit.com\/broadcast_blog\/22-amazing-mobile-email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">22 Amazing Mobile Email Marketing Statistics<\/a><\/p>\n<p><strong>MOBILE\/SMARTPHONE USER BASE:<br \/>\n<\/strong><\/p>\n<p>\u2022 Global sales of smartphones will grow about 46% this year to 687.9 million units and top 1 billion units in 2014.<br \/>\n<em>Source:\u00a0<a href=\"http:\/\/www.reuters.com\/article\/2012\/04\/12\/us-smartphonemakers-research-creditsuiss-idUSBRE83B0LS20120412\">Reuters<\/a>\u00a0(April, 2012)<\/em><\/p>\n<p>\u2022 Smartphone Ownership Has Tripled in Two Years<br \/>\n\u2022 44% of all Americans age 12 and over own a smartphone, representing half of all cell phone owners.<br \/>\n<em>Source:\u00a0<a href=\"http:\/\/www.edisonresearch.com\/home\/archives\/2012\/04\/the-infinite-dial-2012-navigating-digital-platforms.php\">Edison Research<\/a>\u00a0(April, 2012)<\/em><\/p>\n<p>\u2022 There are 234 million mobile users in the US.<br \/>\n\u2022 Of the 234 million, 90.1 million are smartphone users<br \/>\n\u2022 The 90.1 million smartphone users represent 38% of all mobile users<br \/>\n\u2022 The 38% of smartphone users represent 28.8% of the US population<br \/>\n<em>Source:\u00a0<a href=\"http:\/\/www.emarketer.com\/blog\/index.php\/quick-stat-smartphone-users-account-38-mobile-phone-users\/\">eMarketer<\/a>\u00a0(August, 2011)<\/em><\/p>\n<p>So what does that mean for those of us who work with surveys? \u00a0Personally, I think it&#8217;s a good thing. \u00a0Over the last three years I&#8217;ve seen my ability to reach people at their desk dwindle to nothing. \u00a0So doing phone surveys has gotten increasingly more difficult.<\/p>\n<p>What I&#8217;ve found to be more effective is using email to reach and schedule phone interviews and then after the phone interview, I email them a short survey. \u00a0This methodology has not only improved my response rates, it&#8217;s saved me (and my clients) time and money (oh &#8212; and some significant frustration).<\/p>\n<p>These statistics about mobile devices and my experience with reaching respondents just confirm how critical it is to be able to insert yourself inside your respondent&#8217;s day so that you can grab their attention and their feedback.<\/p>\n<p>QuestionPro makes it really easy to do that:<\/p>\n<ul>\n<li><span style=\"line-height: 14px;\">Use QR codes on your packaging and communications that drive people to your survey.<\/span><\/li>\n<li>Send respondents email links to short surveys they can complete online<\/li>\n<li>Treat your respondents more like a survey panel and send them an email with a link to a picture question type where they can upload pictures of how they are using your products or services.<\/li>\n<\/ul>\n<p>What are some other creative ways that you can incorporate the broader use of mobile devices with surveys? \u00a0Share them here.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just ran into this statistic that didn&#8217;t surprise me at all : 43% of all emails are opened inside [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[304,341,191,210],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Mobile Everywhere! | QuestionPro<\/title>\n<meta name=\"description\" content=\"I just ran into this statistic that didn&#039;t surprise me at all : 43% of all emails are opened inside of a mobile device. 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