{"id":70279,"date":"2019-05-06T03:51:46","date_gmt":"2019-05-06T10:51:46","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=70279"},"modified":"2023-09-05T09:37:05","modified_gmt":"2023-09-05T09:37:05","slug":"sms-surveys-for-faster-insights","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/sms-surveys-for-faster-insights\/","title":{"rendered":"Fastest time to insights with SMS surveys"},"content":{"rendered":"\n

We all know that mobile devices are now most people\u2019s preferred way to access content from the internet. Nearly 80% of Americans own a smartphone and the average user spends more than three hours per day browsing on their phones. With expectations of 72% of all digital ads to be spent on mobile ads this year, the continual rise in mobile adoption and usage is compelling companies to pursue \u201cmobile-first\u201d strategies which prioritize mobile experiences above traditional desktop experiences.<\/span><\/p>\n\n\n\n

With marketing diving head-strong into mobile engagement, it only makes sense that market research should follow closely behind. It\u2019s time to adopt a mobile-first strategy for capturing insights. The simplest way is to deliver fast and high-quality insights are through sending SMS messages to invite people to start a survey.<\/span><\/p>\n\n\n\n

LEARN ABOUT: Send Surveys Using Text Message<\/a><\/p>\n\n\n\n

The benefits of adding an SMS invitation strategy to your survey project<\/b><\/h2>\n\n\n\n
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  1. Convenience – Reach your audience anywhere, at any time<\/span><\/li>\n\n\n\n
  2. Widen your reach – Combine SMS with other channels of survey deployment to maintain brand consistency and reach a wider audience than with email alone.<\/span><\/li>\n\n\n\n
  3. Higher response rates – SMS are treated with higher priority than email and have a higher response rate; thus increasing customer engagement<\/span><\/li>\n\n\n\n
  4. Fast insights – The average response time to an SMS is 90 seconds. This indicates SMS is not only a great tool to gather instant feedback, but also a great tool when it comes to engaging people in conversations. You can open an ongoing dialogue directly with respondents.<\/span><\/li>\n\n\n\n
  5. Higher quality data – According to a study conducted (Source: SAP SMS Advantage Report 2014), 77% of clients\/customers state that SMS survey service helps them feel they are cared for and in control of the things they receive through an SMS. SMS survey<\/a> helps you to process feedback with improved reporting to act quickly on the information received.<\/span><\/li>\n<\/ol>\n\n\n\n

    Sending out SMS surveys<\/b><\/h3>\n\n\n\n

    To send out SMS invitations, go to: Surveys >> Distribute >> Email >> Compose<\/span><\/p>\n\n\n\n