{"id":7050,"date":"2013-03-04T08:43:33","date_gmt":"2013-03-04T16:43:33","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=7050"},"modified":"2023-08-17T07:43:26","modified_gmt":"2023-08-17T07:43:26","slug":"read-customers-mind","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/read-customers-mind\/","title":{"rendered":"How to Read Your Customers&#8217; Mind in 10 Questions"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Read Your Customers&#8217; Mind<\/h2>\n\n\n\n<p>You&#8217;ve often heard me talk about the power of using surveys as lead generation and qualification tools. &nbsp;Well, today, I&#8217;m going to give you some real meat and potatoes on the subject as I will show you how to read your customers mind.<\/p>\n\n\n\n<p>In this article, I&#8217;m going to give you a template that you can use to create your very own lead generation survey that will have your customers thinking that you can read their mind.<\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/7050&amp;lang=en&amp;cat=cx-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p><strong>They are not respondents &#8212; they are PEOPLE<\/strong><\/p>\n\n\n\n<p>I think we&#8217;ve gotten into a sort of nasty habit in the world of research (and I&#8217;m speaking for myself here) in calling the people we survey RESPONDENTS. &nbsp;I know that the word is shorthand for &#8220;people who respond or complete a survey&#8221; but using a word like &#8220;Respondent&#8221; almost makes it sound like they are objects or data points and not people. &nbsp;And when you consider that we are asking them to share their attitudes and personal preferences with us &#8212; well, it seems a little too impersonal to me. &nbsp;More importantly, I think that it puts you in the context of collecting data points instead of powerful preferences &#8212; which is what we&#8217;re after.<\/p>\n\n\n\n<p>Our goal in these kinds of surveys is to get to the core of what matters most to our customers &#8212; what keeps them up at night, what nagging thoughts swirl around their heads, and what they most desire. &nbsp;And if that&#8217;s the case, our surveys need to reflect that.<\/p>\n\n\n\n<p><strong>But first &#8212; the demographics<\/strong><\/p>\n\n\n\n<p>Of course, the first three questions of our survey are going to be demographic questions. &nbsp;You have lots to choose from &#8212; you&#8217;ll have to pick the ones that matter most or that you don&#8217;t already have. &nbsp;Consider using demographic questions that are more &#8220;temporal&#8221; in nature that might actually change over time such as:<\/p>\n\n\n\n<ul>\n<li><span style=\"line-height: 14px;\">Age<\/span><\/li>\n\n\n\n<li>Gender<\/li>\n\n\n\n<li>Income<\/li>\n\n\n\n<li>Education<\/li>\n\n\n\n<li>Geographic location<\/li>\n<\/ul>\n\n\n\n<p>You pick what kind works best for you &#8212; but only pick three!<\/p>\n\n\n\n<p><strong>Ask questions that get you inside their heads<\/strong><\/p>\n\n\n\n<p>Your next challenge is to come up with qualitative or psychographic questions that will help you determine what they are thinking and why.<\/p>\n\n\n\n<p>Here are some possible questions you can ask &#8212; these are all fairly open-ended unless you have a solid enough list of items that you already know:<\/p>\n\n\n\n<ul>\n<li><span style=\"line-height: 14px;\">What is their biggest challenge?<\/span><\/li>\n\n\n\n<li>What are their frustrations are when it comes to the product or service you are selling?<\/li>\n\n\n\n<li>What is their desired outcome when they buy from you?<\/li>\n\n\n\n<li>What&#8217;s important to them when they are buying what you are selling?<\/li>\n\n\n\n<li>What are their interests, habits, hobbies?<\/li>\n\n\n\n<li>What kind of music do they like to listen to?<\/li>\n\n\n\n<li>What kind of car do they drive<\/li>\n<\/ul>\n\n\n\n<p><strong>Call them by name<\/strong><\/p>\n\n\n\n<p>The next thing you need to do is collect their name whenever possible &#8211; especially if these are your customers. &nbsp;Think of it this way, if you owned a restaurant and a customer you knew came in &#8212; you wouldn&#8217;t call them by their email, you&#8217;d call them by name! &nbsp;So, when you collect this information, make sure that you get their name. &nbsp;I know, I know &#8212; not everyone is going to give you their name, but, at least, you&#8217;ll have that information to use in your marketing.<\/p>\n\n\n\n<p>These are just a few tips you can use to improve the degree to which you know and understand what matters most to your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read Your Customers&#8217; Mind You&#8217;ve often heard me talk about the power of using surveys as lead generation and qualification [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":18106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[170],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Read Your Customers&#039; 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