{"id":71811,"date":"2019-06-06T04:50:06","date_gmt":"2019-06-06T11:50:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=71811"},"modified":"2019-06-06T04:50:06","modified_gmt":"2019-06-06T11:50:06","slug":"data-quality-tool","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/data-quality-tool\/","title":{"rendered":"Maintain High Data Quality with QuestionPro\u2019s Data Quality Tool"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the 21st century, data is the main ingredient to make insightful decisions. If ingredients possess the capability to make or break a recipe, the quality of data also has a pivotal role in making or breaking essential business decisions. According to Gartner&#8217;s research, poor data quality amounts to an average annual loss of $15 million. \u00a0Bad data leads to strategic mistakes, and in no way, it is possible to go back in time and make corrections. Moreover, bad data results in weakening the competitive stance of a business leading to loss of opportunities. In short, companies have to be very sure about the quality of the data they are using. With technology advancements, enhancing the quality of information is easily accessible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At QuestionPro, we understand the <a href=\"https:\/\/www.questionpro.com\/blog\/improve-survey-data-quality\/\">importance of useful quality data<\/a>; this is why we have come up with a new feature that will help you filter out the bad, duplicate or repetitive data and go ahead only with the useful data. Now marketers, researchers, and surveyors can conduct online surveys without worrying about the quality of data, as it is our lookout. You focus on identifying business segments needing empowerment, how to empower them, drive strategies, and that too by meeting your revenue goals.<\/span><\/p>\n<h2><b>About QuestionPro Data Quality Tool<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Access to data has always been more comfortable, but now access to high-quality information is within your reach. Now you can easily ensure maximum engagement for each of your surveys and find elaborate relevancy and intended revenue results in each of your survey campaigns. Enhanced confidence in the quality of data enables businesses to gain higher business performance supporting the next best-intended action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data quality tool is developed with a vision to self-diagnose and flag the bad, duplicate, or repetitive data without human intervention. The result? Better, reliable, and good quality of data. Since the tool can access each answer, it has full control to find out duplicate values, spikes, and spoofing to present only the useful quality data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With QuestionPro\u2019s data quality tool we promise to provide you with data that is <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Accurate: <\/b><span style=\"font-weight: 400;\">regardless, how many respondents have taken your survey, from what location and from what device <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Complete:<\/b><span style=\"font-weight: 400;\"> flagging missing, duplicate, copied, and repetitive data; thus, what is presented is a comprehensive data. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Standardized:<\/b><span style=\"font-weight: 400;\"> errors are avoided by standardizing each response in a correct format, especially when the data sets are numerous.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Credible: <\/b><span style=\"font-weight: 400;\">the survey responses are always from reliable sources, but when they are not, such responses are flagged to be removed from the data set. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Timely: <\/b><span style=\"font-weight: 400;\">Irrelevant to the device used and time is taken to complete the survey, the data quality tool will always present you with accurately interpreted data collected from multiple devices. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Currently, the data quality tool is applicable to check and flag data quality of only the <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-open-ended-questions\/\">open-ended text questions<\/a>. It can flag the wrong data in two ways<\/span><\/p>\n<ul>\n<li>\n<h4><strong>One word answers:<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Works for the open-ended questions where the respondent responses to a particular question with a single word, when a brief explanation is expected. The tool is designed to flag all the responses containing less than or equal to three characters. <\/span><\/p>\n<ul>\n<li>\n<h4><b>Duplicate text across responses: <\/b><\/h4>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">It also works for the open-ended questions and flags the duplicate answers across the responses. Here the first original answer is spared, and the subsequent reactions are flagged as duplicate.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Create a Free Account<\/strong><\/a><\/p>\n<h3><strong>How does Data Quality Tool Works?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before going forward, you need to understand that to work effectively; the <a href=\"https:\/\/www.questionpro.com\/blog\/data-quality-management\/\">data quality management<\/a> tool needs to be activated<\/span> <span style=\"font-weight: 400;\">before distributing the survey. The tool won\u2019t work on existing survey responses as it is designed to filter new incoming data. Now let&#8217;s take a look at how quality data tool works<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Login into your QuestionPro account<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to \u2018<\/span><b>Surveys<\/b><span style=\"font-weight: 400;\">\u2019 <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select a Survey <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to \u2018<\/span><b>Analytics<\/b><span style=\"font-weight: 400;\">\u2019 &gt;&gt; \u2018<\/span><b>Manage Data.<\/b><span style=\"font-weight: 400;\">\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\">Under &#8216;Manage Data&#8217; select \u2018<b>Data Quality<\/b>\u2019 option<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71795 size-full\" style=\"border: 2px solid #1B87E6; padding: 2px; margin: 2px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/06\/1.png\" alt=\"data-quality-tool\" width=\"1895\" height=\"894\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enable \u2018<\/span><b>Data Quality<\/b><span style=\"font-weight: 400;\">\u2019 Option <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enable both the options listed under it<\/span><\/li>\n<li style=\"font-weight: 400;\">\u2018<b>One Word Answer<\/b>\u2019 &amp; \u2018<b>Duplicate Texts Across Responses<\/b>\u2019<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71796 size-full\" style=\"border: 2px solid #1B87E6; padding: 2px; margin: 2px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/06\/2.png\" alt=\"Enable-Data-Quality-Option\" width=\"1911\" height=\"796\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To access the quality data <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to Surveys again <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the survey <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to \u2018<\/span><b>Analytics<\/b><span style=\"font-weight: 400;\">\u2019 &gt;&gt; \u2018<\/span><b>Dashboard.<\/b><span style=\"font-weight: 400;\">\u2019 <\/span><\/li>\n<li style=\"font-weight: 400;\">Select the option \u2018<b>Responses<\/b>\u2019<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71797 size-full\" style=\"border: 2px solid #1B87E6; padding: 2px; margin: 2px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/06\/3.png\" alt=\"Go-to-responses\" width=\"1896\" height=\"898\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When you select Responses <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The screen that appears shows the flagged data (small red flag can be seen under \u2018Response ID\u2019 )<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71798 size-full\" style=\"border: 2px solid #1B87E6; padding: 2px; margin: 2px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/06\/4.png\" alt=\"flagged-data\" width=\"1918\" height=\"902\" \/><\/p>\n<h3><b>Additional features in the data quality tool<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can view supported question types, i.e., questions in your surveys which will be scrutinized for bad data by going to the \u2018<\/span><b>Manage Data<\/b><span style=\"font-weight: 400;\">\u2019 tab<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71800 size-full\" style=\"border: 2px solid #1B87E6; padding: 2px; margin: 2px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/06\/5.png\" alt=\"Supported-question-types\" width=\"1694\" height=\"518\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A popup appears displaying the specific questions supported in the survey<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71801 size-full\" style=\"border: 2px solid #1B87E6; padding: 2px; margin: 2px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/06\/6.png\" alt=\"Questions-supported-in-a-survey\" width=\"671\" height=\"292\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can check the data quality score using the data quality tool <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to <\/span><b>\u2018Data Quality<\/b><span style=\"font-weight: 400;\">\u2019 tab<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You will get the details of the question, answer, and the reasons for flagging <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can also view the \u2018<\/span><b>Data Quality Score.<\/b><span style=\"font-weight: 400;\">\u2019 <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The data quality score has an inverse relation with the data quality <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A higher score implies poor data quality<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71802 size-full\" style=\"border: 2px solid #1B87E6; padding: 2px; margin: 2px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/06\/7.png\" alt=\"data-quality-score\" width=\"1919\" height=\"858\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The beauty of the tool lies in the \u2018<\/span><i><span style=\"font-weight: 400;\">choice.<\/span><\/i><span style=\"font-weight: 400;\">\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The choice to unflag a response if you think it is irrelevant and again flag it if you want to <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To unflag a response <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2018<\/span><b>Response<\/b><span style=\"font-weight: 400;\">\u2019 &gt;&gt; Click on \u2018<\/span><b>Response ID<\/b><span style=\"font-weight: 400;\">\u2019 &gt;&gt; Click \u2018<\/span><b>Unflag Response<\/b><span style=\"font-weight: 400;\">\u2019 button<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To flag, a response again repeat the procedure<\/span><\/li>\n<li style=\"font-weight: 400;\">This time click the \u2018<b>Flag Response<\/b>\u2019 button<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71803 size-full\" style=\"border: 2px solid #1B87E6; padding: 2px; margin: 2px;\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/06\/8.png\" alt=\"Flagging-unflagging-response\" width=\"1418\" height=\"912\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The data quality tool is made available for the accounts with an Enterprise edition license. To learn more about the data quality tool or if looking to upgrade your license for accessing this tool, please contact our <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/info\/contactUs.html\">sales team<\/a>, <\/span><span style=\"font-weight: 400;\">and we\u2019ll be happy to get you started. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the 21st century, data is the main ingredient to make insightful decisions. If ingredients possess the capability to make [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":71805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[270],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maintain High Data Quality with QuestionPro\u2019s Data Quality Tool | QuestionPro<\/title>\n<meta name=\"description\" content=\"Use the data quality tool to address different aspects of data quality problems. Collect and combine data in real-time. 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