{"id":7194,"date":"2013-05-08T06:39:59","date_gmt":"2013-05-08T06:39:59","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=7194"},"modified":"2023-06-08T23:06:22","modified_gmt":"2023-06-08T23:06:22","slug":"are-you-seeing-these-decision-making-survey-triggers-in-your-business","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/are-you-seeing-these-decision-making-survey-triggers-in-your-business\/","title":{"rendered":"Are You Seeing These Decision Making Survey Triggers in Your Business?"},"content":{"rendered":"<p>Oh hell. \u00a0I&#8217;m just going to come out and say it. \u00a0The only reason you should be doing an online survey is to make a business decision. \u00a0That is &#8211; unless you&#8217;re doing one of those surveys to find out whether people would rather drink someone else&#8217;s spit or someone else&#8217;s sweat. (Who has time for this stuff?)<img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-7197\" alt=\"decision-making-processes1\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2013\/05\/decision-making-processes1.jpg?w=300\" width=\"180\" height=\"119\" \/><\/p>\n<p>Decision Making &#8212; right? \u00a0That&#8217;s the point here. \u00a0I made this crazy statement that the only reason to do online surveys is to make a decision and now I&#8217;m going to give you some &#8220;trigger&#8221; moments that should raise the red flag that says &#8220;HEY! \u00a0We should do a survey!&#8221;<\/p>\n<p><strong><span style=\"font-size:14px;color:#444444;line-height:1.7;\">You look at your financials and profitability has taken a tumble. \u00a0<\/span><\/strong><\/p>\n<p><span style=\"font-size:14px;color:#444444;line-height:1.7;\">Oooo &#8212; sucks to be you. \u00a0That&#8217;s usually a trigger that you are making less money than you were before. \u00a0And since it seems like you&#8217;re working harder &#8212; that is no fun. \u00a0The other problem is that you&#8217;re not exactly sure WHY all this is happening. \u00a0Is it costing more to run the business? Are you selling less stuff, selling to the wrong customers, selling the wrong mix of products, etc. \u00a0Lots of possibilities. \u00a0You&#8217;ve got to find out what&#8217;s going on. \u00a0So while the financial folks are doing their side of the math, you could easily use an online survey to find out if there&#8217;s something fundamentally wrong going on, on the customer side.<\/span><\/p>\n<p><strong>How to use online surveys to uncover profit-sucking elements of your business<\/strong><\/p>\n<p>Dropped profits are the perfect application for doing a quick online survey using the importance\/satisfaction question type. \u00a0The decision making power of this question type is inside the items or characteristics that you choose to measure. \u00a0You see, if you just put in (pardon the expression) stupid stuff like &#8220;friendly service&#8221; or &#8220;on time delivery&#8221; &#8212; you are NOT going to be able to do anything about that. \u00a0Seriously. \u00a0Imagine sitting with $2 million dollars worth of management and saying we need to improve &#8220;on time delivery&#8221; &#8212; that doesn&#8217;t help you decide where to put your money &#8212; does it? \u00a0Of course not.<\/p>\n<p>You need to list powerful decision making attributes for your customer to rate or rank. \u00a0I always suggest using things that you were considering doing in your business or things your competition does in their business. \u00a0Things like:<\/p>\n<ul>\n<li><span style=\"line-height:14px;\">Personal greeter at the door<\/span><\/li>\n<li>Online chat 24\/7<\/li>\n<li>Overnight delivery<\/li>\n<\/ul>\n<p>Getting these attributes just right and focused on the actual decisions that you are considering will yield crazy good results in a short period of time.<\/p>\n<p><b>Not reaching your forecasted revenue &#8212; Sales are DOWN!<\/b><\/p>\n<p>There are really only two reasons that your product or service isn&#8217;t selling; you aren&#8217;t selling the right stuff \u00a0and\/or you&#8217;re not selling to the right people. \u00a0Online surveys can actually help you target your audience with exactly the right products and services.<\/p>\n<p>QuestionPro&#8217;s online survey tool is your decision making savior in this area. \u00a0First, there are built-in segmentation tools that you can use such as our geography index which automatically tags each respondent with their geographic area.<\/p>\n<p>Another often overlooked option is having the ability to upload and pre-populate information about your customers. \u00a0The best way to do this is to create a list of customer respondents with their emails. \u00a0Ultimately, you will upload this list into QuestionPro and send personalized invitations to take a survey.<\/p>\n<p>But the super-sneaky and wonderful part about this process is that you&#8217;ll have the ability to upload up to 255 <a href=\"https:\/\/www.questionpro.com\/blog\/2013\/03\/25\/6-reasons-to-use-custom-variables-in-your-online-survey\/\" target=\"_blank\" rel=\"noopener\">custom variables<\/a> along with that. \u00a0This is crazy powerful because you can pre-populate your data with all kinds of attributes such as frequency of ordering, product types purchased, industry segments or anything you can dream up that you THINK might influence their purchasing decisions.<\/p>\n<p>And here&#8217;s something you may NOT have considered when it comes to targeting your audience. \u00a0Online surveys are a critical tool in helping you identify psychographic target segments. \u00a0This is how all the fancy demographers come up with segments such as &#8220;soccer moms.&#8221; \u00a0They not only have demographic profiles of their customers, but they match those demographics with behavioral information. \u00a0QuestionPro can do that quickly and easily &#8212; and you don&#8217;t need a PhD in stats to use it. \u00a0(Trust me &#8212; I know!)<\/p>\n<p><strong>You&#8217;re sitting in a meeting arguing about what your customers really want<\/strong><\/p>\n<p>This is a favorite trigger of mine. \u00a0There we all are. Sitting in a marketing or product meeting and arguing about what our customers want. \u00a0&#8220;I think they want this&#8221; and &#8220;I know they want that.&#8221; \u00a0&#8220;Customer ABC has told me countless times they want and they want Y.&#8221; \u00a0 This is a crazy waste of time.<\/p>\n<p>The thing to do when you&#8217;re in one of those meetings is run a quick <a href=\"https:\/\/www.questionpro.com\/blog\/2012\/10\/04\/questionpro-launches-polling-product\/\" target=\"_blank\" rel=\"noopener\">online poll <\/a>with your customers.  You can embed QuestionPro&#8217;s online polls in emails and as web site widgets quickly and easily. \u00a0The best part is that you will be able to run your poll and get results in the time that it takes everyone to take a bathroom break. \u00a0Granted, the results won&#8217;t be statistical, but you will certainly have customer feedback as part of your decision making process.<\/p>\n<p>Now it&#8217;s your turn. \u00a0Share all the different ways that you&#8217;ve used QuestionPro online surveys in your decision making process!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oh hell. \u00a0I&#8217;m just going to come out and say it. \u00a0The only reason you should be doing an online [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[187],"tags":[284],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Seeing These Decision Making Survey Triggers in Your Business? 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