{"id":722,"date":"2009-10-26T07:58:01","date_gmt":"2009-10-26T14:58:01","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=722"},"modified":"2024-05-16T15:44:10","modified_gmt":"2024-05-16T22:44:10","slug":"how-to-set-customer-survey-objectives-design-your-survey-with-the-end-in-mind","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-to-set-customer-survey-objectives-design-your-survey-with-the-end-in-mind\/","title":{"rendered":"How to Set Customer Survey Objectives"},"content":{"rendered":"
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\"Customer<\/figure><\/div>\n\n\n

“Begin with the end in mind” is the number two habit of Highly Successful People for a reason: You want to focus your energy on actually doing what counts – like reaching customer survey<\/a> objectives, instead of counting what you’re doing.<\/p>\n\n\n\n

My favorite way to begin any survey project is to bring the team into a room and say “In the next hour, we will be spending about $50,000 (this is the estimated cost of everyone in the room for that hour) to discuss our customer satisfaction survey<\/a>.\u00a0 Let’s pretend that the results are in and that we have been tasked with improving the customer satisfaction measure from 3.5 to 7.5.\u00a0 Based on this information, what should we do next?”<\/p>\n\n\n\n

This opening remark usually gets everyone’s attention because it brings home two very important points:<\/p>\n\n\n\n

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  1. Pulling people in a room costs a lot of money – so we’d better not waste any time.<\/li>\n\n\n\n
  2. If you’re going to pull people into a room at $50,000 an hour – you’d better have something more specific than “measure the level of customer satisfaction” as a survey objective.<\/li>\n<\/ol>\n\n\n\n\t
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    \n\t\t\t\tCreate memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\tRequest Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
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