

{"id":72495,"date":"2019-06-30T23:31:05","date_gmt":"2019-07-01T06:31:05","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=72495"},"modified":"2023-03-28T05:34:19","modified_gmt":"2023-03-28T05:34:19","slug":"gdpr-survey","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/gdpr-survey\/","title":{"rendered":"Top five reasons your business needs GDPR compliant surveys"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The General Data Protection Regulation (GDPR) is into effect since May 25th, 2018. It laid down a law by which the online privacy of any individual residing in the EU will be protected. It means anybody dealing with EU nationals will have to make sure that if they collect any data about them, it doesn\u2019t reveal their identity at the time of collection, storage or processing of data. The regulation has changed the way how personal data is handled while doing market research.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Whom do GDPR regulations affect?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These regulations affect all companies that conduct any kind of survey that collects data by which it would be possible to identify an individual residing in the EU. If you conduct a customer or <a href=\"https:\/\/www.questionpro.com\/blog\/employee-survey\/\">employee survey<\/a> anonymously i.e. without collecting personal data, it does not apply.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, even if you do not collect personal details of the participants such as their name, address, email, contact number, etc, it does not mean the survey is absolutely anonymous. If in any way it can be traced to find out who is the survey respondent, it can lead to a violation. Hence, a <\/span><a href=\"https:\/\/www.questionpro.com\/gdpr\/\"><span style=\"font-weight: 400;\">GDPR survey<\/span><\/a><span style=\"font-weight: 400;\">\u00a0can collect data that is not specific to respondents but must be truly anonymous in terms of their identity.<\/span><\/p>\n<p><center><iframe loading=\"lazy\" title=\"GDPR - How is it going to impact you\" src=\"https:\/\/www.youtube.com\/embed\/RNc861TjKBA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h3><span style=\"font-weight: 400;\">Here&#8217;s why you need GDPR compliant surveys:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Compliance<\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You don\u2019t have any other option but to comply with the law of the land. It is mandatory for all companies in the EU or if they are collecting any kind of personal data of EU nationals. Even if a combination of data collected through surveys can reveal the respondent\u2019s identity, it can lead to legal trouble.\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h4><span style=\"font-weight: 400;\"> Privacy<\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A compliant survey will ensure the users\u2019 privacy and keep them safe from their personal identity being misused for spam marketing emails. Such surveys help respondents feel safe about how their details will be used and who will be using them.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h4><span style=\"font-weight: 400;\"> Security<\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When you don\u2019t collect any sensitive data, there is no headache to store it safely. You need not worry about data theft or maintaining it securely. This means you can focus on your goal of conducting a survey to gain insights into your customers and employees preferences, opinions, and experiences.\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h4><span style=\"font-weight: 400;\"> Control<\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Earlier, it was difficult to keep a check on how data collected by organizations were being used. <\/span><span style=\"font-weight: 400;\">It serves as an extra layer of security and control due to which companies are now more cautious and vigilant about how data is being collected, saved and processed.\u00a0<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h4><span style=\"font-weight: 400;\"> Credibility<\/span><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When you assure your users that their data is stored securely, you send out a message that you care for their privacy and identity. When customers trust any business, they tend to be loyal. Thus, over a period of time, running <\/span><a href=\"https:\/\/www.questionpro.com\/gdpr\/\"><span style=\"font-weight: 400;\">GDPR compliant survey<\/span><\/a><span style=\"font-weight: 400;\"> can help to create a strong brand and in turn, gain you more customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tips to create GDPR compliant surveys<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Take consent of the survey respondents<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure you let your survey respondents know that you need their personal data. While doing this, convey the purpose behind collecting their data. It will help in gaining the trust of your respondents and you will also stay away from legal trouble. The important thing to keep in mind here is to get their consent before the data is collected.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Ask questions to get high-level feedback<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Phrase a question such that your products and services are the centers of thought and the answers will not sound person-specific. Minimize asking open-ended questions, because in such cases, a survey respondent may accidentally reveal his\/her identity. The onus of storing compliant data<\/span><span style=\"font-weight: 400;\">\u00a0safely relies on the survey taker. Hence, you might need to modify such responses before saving them in your servers. This is against ethics as you will need to modify the survey response. So, it is better to ask objective questions that focus on your core deliveries.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Mention what will the data stored in cookies be used for<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cookies are text files stored on the visitor\u2019s computer to track sessions and preferences as you browse the website. These files can give a great deal of insight into your activity and can be used to identify a person without his\/her consent. This can be a major threat to one\u2019s online privacy. Cookies used for marketing, analytics, surveys, and chat tools can identify users. Mention the purpose of collecting the cookies while you ask for their consent to store cookies on their machines.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Use ready-made survey templates<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you are not confident of creating a compliant survey questionnaire, explore this <a href=\"https:\/\/www.questionpro.com\/survey-templates\/gdpr-survey\/\">free GDPR compliant survey template<\/a><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to find a reliable survey service provider that provides GDPR compliant survey?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do your research online and look for survey software companies that have considerable experience in the survey business. Look for market players that have been in the industry for a reasonably long time and have worked with reputed organizations. Check their current and past clientele and online reviews of their survey software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies are allowed to appoint an external survey service providers that conduct surveys and collect and process data. Make sure they collect regulated personal data and comply with your organization and industry&#8217;s security policies. However, the buying company still being the survey host will be held responsible for all data processing conducted by the survey services provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to be compliant with the regulation is to let your respondents know what is being registered, for what purpose, who is tracking them, where is the data saved, and for how long. In case you face any challenge in creating a GDPR compliant survey, feel free to connect with our <\/span><a href=\"https:\/\/www.questionpro.com\/chat\/\"><span style=\"font-weight: 400;\">customer support<\/span><\/a><span style=\"font-weight: 400;\"> or drop us an email at <\/span><a href=\"mailto:sales@questionpro.com\"><span style=\"font-weight: 400;\">sales@questionpro.com<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The General Data Protection Regulation (GDPR) is into effect since May 25th, 2018. It laid down a law by which [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":72596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[328],"tags":[327],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top five reasons your business needs GDPR compliant surveys | QuestionPro<\/title>\n<meta name=\"description\" content=\"Explore the top five reasons for your business to conduct GDPR compliant surveys and the best tips to create and conduct excellent GDPR compliant surveys.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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