{"id":73827,"date":"2019-07-26T06:06:09","date_gmt":"2019-07-26T13:06:09","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=73827"},"modified":"2025-03-11T22:26:00","modified_gmt":"2025-03-12T05:26:00","slug":"respondent-sentiment-analysis","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/respondent-sentiment-analysis\/","title":{"rendered":"Extract meaningful insights from customers&#8217; sentiments using sentiment analysis"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><b>What is sentiment analysis?&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sentiments are related to feelings, attitudes, emotions, and opinions. Sentiment analysis means an automated technique applied to text data to extract meaningful and subjective information. Organizations have been using it for opinion mining to understand how their customer base reacts to a specific product or service.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">QuestionPro\u2019s sentiment analysis tool helps organizations use their survey\u2019s open-ended text responses to predict the satisfaction level of their customers. It can be used by organizations to achieve specific goals including:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Targeting specific community or demographics for improving their products or services&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tracking sentiments and emotions of customers over time&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Determining the segment or a feature in product or service that strongly attracts customers&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tracking changes in customer behavior corresponding to the changes in products or services&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Finding a focus on key promoters and detractors of a brand&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Organizations could get much-needed insights on customer emotions and sentiments related to a product or a service. This allows them to carve their marketing strategies accordingly, focus on strategic decision-making, and measure the ROI of their marketing campaigns.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Sentiment Analysis? Definition, Benefits &amp; How to use it | QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TtzTQSWdxP4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><br><b>How to use sentiment analysis?\u00a0<\/b><\/h3>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Login to your QuestionPro account&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Go to Surveys&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Select a Survey &gt;&gt;Go to Analytics.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Click on \u2018<\/span><b>Text Analysis\u2019<\/b><span style=\"font-weight: 400;\"> icon.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Select \u2018<\/span><b>Sentiment Analysis<\/b><span style=\"font-weight: 400;\">\u2019 from the drop-down menu.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1897\" height=\"902\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/Sentiment_Analysis_1.png\" alt=\"sentiment-analysis\" class=\"wp-image-73851\"\/><\/figure>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Click on \u201c<\/span><b>Create New Report<\/b><span style=\"font-weight: 400;\">\u201d button.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Enter the desired report name.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Click on \u201c<\/span><b>Save<\/b><span style=\"font-weight: 400;\">\u201d button.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"785\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/Sentiment_Analysis_2.png\" alt=\"Sentiment-Analysis\" class=\"wp-image-73837\"\/><\/figure>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">A bubble chart showcasing different sentiments of survey respondents will be displayed&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Drill down further on the sub-tags which created the parent tag visible on top 10 lists.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Download the tagged data by hitting on the symbol situated at the upper right corner. <\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1915\" height=\"902\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/Sentiment_Analysis_4.png\" alt=\"sentiment-analysis\" class=\"wp-image-73858\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How to interpret the results?<\/b><\/h3>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">The bubble chart offers a better view of motivating factors behind consumer sentiments.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Looking at the bubbles and their respective tags, you can easily interpret what drives the customer to like or purchase your product.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Easily sort feedback into positive, negative, and neutral sentiments to learn the strong and weak points related to your product or service.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The green bubbles denote satisfied customers or positive response, yellow denotes average or neutral response and red denotes unsatisfied or negative responses.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Additionally, you can create your own tags like positive -product features, negative &#8211; service, etc.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Benefits of using sentiment analysis&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s how to use sentiment analysis to enhances the analysis of open-ended comments and texts in your surveys:<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">Stay on top of what people like and dislike about your product or services.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Focus on segments like features, goodies, or things that appeal to the audiences and how to implement them in your products or services.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Not only the stakeholders but share the insights and empower your product development team with incredible specifics of product performance.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Analyze the reviews or the feedback provided by the customer and compare it with the competition to understand where you lag.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Being able to quickly address the issues faced by customers while using your products or services.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You can use sentiment analysis to understand the mood of the employees through workforce surveys and address their concerns offering a feeling that their voice is heard and valued.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It can also be used to monitor the evolution of your brand reputation and how your brand image is perceived by the customers.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use it to understand the shift in opinions and mood of the customers as well as the transition happening around customers opinions over time.&nbsp;<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Every organization can apply <a href=\"https:\/\/www.questionpro.com\/blog\/sentiment-analysis-tools\/\">sentiment analysis tools<\/a> in a variety of ways to deepen your understanding of customer feedback. If your organization is interested in exploring the sentiments of your customers, we recommend you to use QuestionPro Surveys for data collections and sentiment analysis to understand the customer emotions in detail.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.questionpro.com\/info\/contactUs.html\"><span style=\"font-weight: 400;\">Contact our support team<\/span><\/a><span style=\"font-weight: 400;\"> if you have any queries.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is sentiment analysis?&nbsp; Sentiments are related to feelings, attitudes, emotions, and opinions. Sentiment analysis means an automated technique applied [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":73828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[270],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Extract meaningful insights from customers&#039; sentiments using sentiment analysis | QuestionPro<\/title>\n<meta name=\"description\" content=\"QuestionPro introduces Sentiment Analysis - a feature upadate that will help convert textual feedback to your surveys into actionable and interpretable insights to make better decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/respondent-sentiment-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Extract meaningful insights from customers&#039; 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