{"id":744,"date":"2009-11-02T07:45:36","date_gmt":"2009-11-02T07:45:36","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=744"},"modified":"2009-11-02T07:45:36","modified_gmt":"2009-11-02T07:45:36","slug":"top-3-search-marketing-secrets-revealed-search-marketing-partnership-promise-youll-create-breakthrough-results-for-your-business","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/top-3-search-marketing-secrets-revealed-search-marketing-partnership-promise-youll-create-breakthrough-results-for-your-business\/","title":{"rendered":"Search Engine Marketing Secret #1: Build Your Site With Search Marketing in Mind"},"content":{"rendered":"<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-753\" title=\"iStock_000009672940XSmall\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2009\/10\/istock_000009672940xsmall1.jpg?w=150\" alt=\"iStock_000009672940XSmall\" width=\"150\" height=\"112\" \/>If you&#8217;ve already invested money in doing customer research on your web site, but you&#8217;re still not getting the results you want, you&#8217;ll want to tune into our on-going series with Leslie Caruthers, <a class=\"zem_slink\" title=\"The Search Guru\" rel=\"homepage\" href=\"http:\/\/www.thesearchguru.com\">The Search Guru<\/a>.\u00a0 It may not be obvious at first, but your web site holds a wealth of data about your customers, who they are, what they like, where they&#8217;ve come from and so much more. <\/em><\/p>\n<p>In my last article, we talked about what a critical ingredient <a href=\"https:\/\/www.questionpro.com\/blog\/2009\/09\/11\/search-marketing-partnership-promise-you%E2%80%99ll-create-breakthrough-results-for-your-business\/\">search engine marketing <\/a>was to your overall web strategy.\u00a0 In this part of our series, I&#8217;m going to give you some insider tips on how to integrate search engine marketing into your web site and make a more powerful customer magnet.<\/p>\n<p><strong>The top 3 Search Marketing secrets<\/strong>:<\/p>\n<p><strong>1. Build your site in a search friendly way from the start \u2013 or get SEO friendly now.<\/strong><\/p>\n<p>This means working with a developer who really understands the search engines (not one who says they do, but one who REALLY does \u2013 they are rare). Or you hire a Search Marketing firm to partner with your web development company to add in the secret sauce Search Engine Optimization (SEO) knowledge.<\/p>\n<p>Many developers don\u2019t fully understand how search engines work and may have inadvertently made it more difficult for search engines to understand your site. Reversing this through search engine optimization on the site will make a huge difference for your business.<\/p>\n<p>A few common problems:<\/p>\n<ul>\n<li>Content      Management System issues: most are not SEO friendly out of the box.<\/li>\n<li>JavaScript      navigation that isn\u2019t crawlable<\/li>\n<li>No h tags, or h      tags used excessively\/incorrectly<\/li>\n<li>Duplicate      content issues<\/li>\n<li>Poor internal      linking structure<\/li>\n<\/ul>\n<p>Sign up for our newsletter for a free white paper on <a href=\"http:\/\/www.thesearchguru.com\/\">search engine friendly website design<\/a> and share it with your designer and developers.<\/p>\n<p><strong>And don\u2019t forget\u2026<\/strong> While it is critical to rank well with the search engines, you must never forget it is the human customer that matters \u2013 search engines don\u2019t buy your products, services or click on your advertisements; people do.<\/p>\n<p><strong>Next month,<\/strong> we\u2019ll share secret #2 \u2013 keyphrase research: the foundation of any organic search marketing effort in the next post. You\u2019re going to love keyphrase research \u2013 it\u2019s like cracking open the skull of your prospect and watching them think!<\/p>\n<p><strong>This month\u2019s opportunities<\/strong>:<\/p>\n<p>Didn\u2019t take on last month\u2019s <a href=\"https:\/\/www.questionpro.com\/blog\/2009\/09\/11\/search-marketing-partnership-promise-you%E2%80%99ll-create-breakthrough-results-for-your-business\/\">search marketing opportunities<\/a>? Go back and start there \u2013 that\u2019s your best bet \u2013 then move up to this list after that.<\/p>\n<ol>\n<li>Read the free      white paper on usability and design from a search marketing perspective.      You can get this singing up for our FREE monthly email newsletter at <a href=\"http:\/\/www.thesearchguru.com\/\">http:\/\/www.TheSearchGuru.com<\/a> (right hand column).<\/li>\n<li>Bonus: read      past blog posts: <a href=\"http:\/\/www.thesearchguru.com\/blog\/\">http:\/\/www.thesearchguru.com\/blog\/<\/a> and back issues of the newsletter here: <a href=\"http:\/\/www.thesearchguru.com\/email-archive.asp\">http:\/\/www.thesearchguru.com\/email-archive.asp<\/a> to learn more.<\/li>\n<li>Register for      <a class=\"zem_slink\" title=\"Google Analytics\" rel=\"homepage\" href=\"http:\/\/www.google.com\/analytics\">Google Analytics<\/a> if you haven\u2019t yet: <a href=\"http:\/\/www.google.com\/analytics\/\">http:\/\/www.google.com\/analytics\/<\/a><\/li>\n<li>Register for      <a class=\"zem_slink\" title=\"Google Webmaster Tools\" rel=\"homepage\" href=\"http:\/\/www.google.com\/webmasters\/tools\/\">Google Webmaster Tools<\/a> <a href=\"http:\/\/www.thesearchguru.com\/google-webmaster-tools.asp\">http:\/\/www.thesearchguru.com\/google-webmaster-tools.asp<\/a> if you haven\u2019t yet.<\/li>\n<li>Read through      the <a href=\"http:\/\/www.thesearchguru.com\/glossary.asp\">Search Marketing      Terms Glossary<\/a> and catch up on basic terminology.<\/li>\n<li>Burning      question or comment? Email me at <a href=\"mailto:Results@TheSearchGuru.com\">Results@TheSearchGuru.com<\/a>.<\/li>\n<\/ol>\n<p>Leslie Carruthers is President of The Search Guru, a best practices full services Search Marketing firm creating breakthrough results for their clients since 2004. Leslie can be reached at 440-306-2418 or <a href=\"mailto:Results@TheSearchGuru.com\">Results@TheSearchGuru.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve already invested money in doing customer research on your web site, but you&#8217;re still not getting the results [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[599,769,770,429,771,772,773,774,934],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Marketing Secret #1: Build Your Site With Search Marketing in Mind | 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