{"id":74435,"date":"2019-08-01T04:59:13","date_gmt":"2019-08-01T11:59:13","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=74435"},"modified":"2024-01-08T08:15:33","modified_gmt":"2024-01-08T08:15:33","slug":"enhancements-in-maxdiff-question-design-and-reports","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/enhancements-in-maxdiff-question-design-and-reports\/","title":{"rendered":"Enhancements in MaxDiff question design and reports"},"content":{"rendered":"<p><a href=\"https:\/\/www.questionpro.com\/max-diff\/\">MaxDiff analysis<\/a> questions ask respondents to select between the best and worst options out of a given set. If it is implemented with good experimental design, you can obtain a relative ranking for each option.<\/p>\n<p>These questions are apt for situations where trade-offs or choices are required to be made such as below:<\/p>\n<ul>\n<li>Compare features or benefits<\/li>\n<li>Find areas for potential investment of resources<\/li>\n<li>Compare interests and activities<\/li>\n<li>Decide on potential marketing messages for a new product<\/li>\n<li>Get inferred feedback on products or services used<\/li>\n<\/ul>\n<h2>What\u2019s new?<\/h2>\n<p>MaxDiff survey settings and reports have enhanced to make it more user-friendly for the survey administrators.<\/p>\n<ol>\n<li><b> Rich content editor<\/b><\/li>\n<\/ol>\n<p>QuestionPro now allows you to edit answer options too apart from MaxDiff question text. You can edit option text, format it or add an image using a rich content editor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74457\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/2019-08-01_1648.png\" alt=\"Rich Content Editor\" width=\"1418\" height=\"758\" \/><\/p>\n<ol start=\"2\">\n<li><b> Images in options without a text label<\/b><\/li>\n<\/ol>\n<p>It is possible now to view image answer options without text. This makes it possible for survey administrators to use images without requiring to use a textual label. Of course, they can always use text to give more context to the respondents.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74464\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/2019-08-01_1652.png\" alt=\"MaxDiff Analysis\" width=\"1078\" height=\"578\" \/><\/p>\n<ol start=\"3\">\n<li><b> Repetition of attributes<\/b><\/li>\n<\/ol>\n<p>You can control if you want attributes to be repeated as answer options. You can set the number of attributes that will be repeated in each step. For instance, if this option is not selected, each step will have a unique set of attributes in each step. This will give an idea of how audience compares various options and which do they value most.<\/p>\n<p>You can also randomize the display order of attributes. When this setting is toggled on, the answer options will have different attributes showed randomly to all the survey respondents.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74486\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/m-1.png\" alt=\"Maxdiff analysis\" width=\"1425\" height=\"761\" \/><\/p>\n<ol start=\"4\">\n<li><b> Reports<\/b><\/li>\n<\/ol>\n<p>Now you can generate MaxDiff analysis report in SPSS format also in addition to excel format.<\/p>\n<p>We have added support for images too in the online MaxDiff report to improve the survey user experience. This makes reports easier to use and comprehend than before.<\/p>\n<ul>\n<li>Online reports<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74471\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/2019-08-01_1625.png\" alt=\"MaxDiff Report\" width=\"1442\" height=\"644\" \/><\/p>\n<ul>\n<li>Excel reports<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74478\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/2019-08-01_1613.png\" alt=\"MaxDiff Excel Report\" width=\"1347\" height=\"733\" \/><\/p>\n<p>Also, users will now see an HTML image tag in the Excel report instead of blank space. This image tag can be used in scripts to upload images.<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/a-beginners-guide-to-maxdiff-scaling-free-webinar\/\">MaxDiff scaling<\/a> is very useful to market research as it provides a lot of insights with fewer efforts. It is easy for respondents to answer the questions and forces a trade-off. It also eliminates the scale bias and can be used for predictive and clustering purposes.<\/p>\n<p>In case you are looking for an expert\u2019s help on how to perform MaxDiff analysis and use it for market research, let us know. We\u2019re here to help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MaxDiff analysis questions ask respondents to select between the best and worst options out of a given set. If it [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":74508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[331,270,6,187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enhancements in MaxDiff question design and reports | QuestionPro<\/title>\n<meta name=\"description\" content=\"Add images in maxdiff question without label text. View images in maxdiff analysis online &amp; excel reports. Also control the number of attributes in each step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/enhancements-in-maxdiff-question-design-and-reports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhancements in MaxDiff question design and reports | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Add images in maxdiff question without label text. View images in maxdiff analysis online &amp; excel reports. Also control the number of attributes in each step.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/enhancements-in-maxdiff-question-design-and-reports\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-01T11:59:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-08T08:15:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/Survey-Builder_1-1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anup Surendran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anup Surendran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/enhancements-in-maxdiff-question-design-and-reports\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/enhancements-in-maxdiff-question-design-and-reports\/\"},\"author\":{\"name\":\"Anup Surendran\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e684f5b706a71ab8ac636fe2939d8cea\"},\"headline\":\"Enhancements in MaxDiff question design and reports\",\"datePublished\":\"2019-08-01T11:59:13+00:00\",\"dateModified\":\"2024-01-08T08:15:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/enhancements-in-maxdiff-question-design-and-reports\/\"},\"wordCount\":442,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Enterprise\",\"New Features\",\"QuestionPro Products\",\"Surveys\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/enhancements-in-maxdiff-question-design-and-reports\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/enhancements-in-maxdiff-question-design-and-reports\/\",\"name\":\"Enhancements in MaxDiff question design and reports | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2019-08-01T11:59:13+00:00\",\"dateModified\":\"2024-01-08T08:15:33+00:00\",\"description\":\"Add images in maxdiff question without label text. 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