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What does this mean?<\/strong><\/h3>\nThe research by Pew indicated that folks are not paying attention to multiple-choice questions – in jogging their memory and cognitive ability to recall and respond – when asked with many decisions and choices at a single time. However, when presented with the same set of choices – one by one – they are more descriptive and elucidate more.<\/p>\n
This is amazing insights – but this also has a downside effect. Now a single multiple-choice question with 10 options has to be transformed to 10 separate (yes\/no) questions. We\u2019ve just simply expanded the survey from a single question to 10 questions. We\u2019ve now expanded the time taken – and potentially the fatigue associated with lengthier surveys.<\/p>\n
Two sides of the same coin<\/strong><\/h3>\nThe Pew study illustrates a key decision – that researchers are faced with every day. Respondent fatigue vs. depth of data. This is a balance that we all face and draw upon our judgment daily. We can get more accurate data – if we expand the model for data collection with a \u201cFocus\u201d model – where each element if measured individually – however that typically results in increasing the survey length.<\/p>\n
Our Solution – You can kill two birds with one stone<\/strong><\/h3>\n
The Pew study illustrates a key decision – that researchers are faced with every day. Respondent fatigue vs. depth of data. This is a balance that we all face and draw upon our judgment daily. We can get more accurate data – if we expand the model for data collection with a \u201cFocus\u201d model – where each element if measured individually – however that typically results in increasing the survey length.<\/p>\n
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