{"id":7573,"date":"2013-08-12T06:11:53","date_gmt":"2013-08-12T13:11:53","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=7573"},"modified":"2013-08-12T06:11:53","modified_gmt":"2013-08-12T13:11:53","slug":"use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/","title":{"rendered":"Use custom variable mapping to simplify reporting"},"content":{"rendered":"<h2>Personalize your surveys<\/h2>\n<p>If you&#8217;re like me, then you&#8217;re probably only using a handful of QuestionPro features. \u00a0It&#8217;s like you learn the basics and then picking up and applying a new feature seems like too much trouble. \u00a0But there is one feature that is really worth your time in learning &#8212; especially if you&#8217;re looking to build stronger relationships with your customers or audience. \u00a0This feature is called custom variable mapping. \u00a0I know &#8211; it sounds scary, but it&#8217;s surprisingly easy to implement and will really set your surveys and reports above the rest.<\/p>\n<h2>3 Ways that Custom Variable Mapping will Improve Your Surveys<\/h2>\n<p>QuestionPro has had this custom variable feature forever. \u00a0Don&#8217;t let the technical name scare you, custom variables are actually a fantastic way to simplify your surveys in two ways;<\/p>\n<ul>\n<li>First, you won&#8217;t have to ask your respondents questions that you may already have the answers to in your customer database such as: name, company name, title, sales volume, products purchased or even their last transaction date. \u00a0This data can be really useful for your segmentation and reporting efforts.<\/li>\n<li>Second, you&#8217;ll be able to personalize your invitations in a way that will leave your customers and respondents feeling like you really know them and how they do business with you.<\/li>\n<li>Third, you reports and analysis will be much more valuable a tool to make marketing decisions.<\/li>\n<\/ul>\n<h2>When to use custom variable mapping<\/h2>\n<p><a href=\"https:\/\/www.questionpro.com\/features\/custom-variable-mapping.html\">Custom variable mapping<\/a> is ideal when you are doing customer research. \u00a0I first started using custom variable mapping with a client who was trying to find out which of their customers were most satisfied with their service, and which customers were falling through the cracks and what they could do it help keep them on board. \u00a0Here is what we did.<\/p>\n<p>Before you begin working with custom variables, you need to know that the first custom variable field; &#8220;Custom Variable 1&#8221; is always the respondents first name. \u00a0So in your spreadsheet you want to make sure that the first column is their email and that their first name is in the custom variable 1 field. \u00a0This allows for easy personalization. (More on that later).<\/p>\n<p>We wondered if customers who used our service a lot might be more satisfied because they had a lot of experience with our system and process. \u00a0To test this out, we pulled a report that tallied how many interactions or transactions they ran each year.<\/p>\n<p>When we created our spreadsheet that would upload the customer emails and names, we added a custom data field called &#8220;Number of transactions&#8221; and inserted those totals there.<\/p>\n<p>Another possible variable that might impact the customers&#8217; experiences was their total dollars invested with us. \u00a0We wanted to know if the dollar amount invested impacted their satisfaction score in any way. \u00a0We honestly didn&#8217;t know if people who had more invested would be more satisfied or less satisfied or maybe it didn&#8217;t have an impact at all.<\/p>\n<p>The last thing we added to our custom variables was the actual transaction type to see if that had any correlation to their level of satisfaction.<\/p>\n<h2>Increase response rates by using personalization<\/h2>\n<p>Another really powerful thing we did with custom variables is to use them to personalize the survey invitation. \u00a0As I mentioned above, we put the respondents&#8217; first name in the custom variable 1 field. \u00a0But there is so much more you can do!<\/p>\n<p>Because we were running these surveys weekly, and because we wanted to measure our customers&#8217; satisfaction level with a variety of transactions, we were able to actually reference their latest transaction in the invitation. This helped the respondent get a firm context on exactly what the survey was about and made sure that they were rating their satisfaction with a particular transaction rather than their overall experience.<\/p>\n<p>If you&#8217;re wondering how it turned out, I can tell you that our response rates were in the 90% and above range! \u00a0My client was THRILLED! Here are some more tips on how to <a href=\"https:\/\/www.questionpro.com\/blog\/2015\/03\/best-practice-how-to-write-great-survey-questions\/\">write great survey questions<\/a>.<\/p>\n<h2>Custom variables make reports easy to read<\/h2>\n<p>But the real benefit of using custom variables is how easy it us to analyze data and pull together reports.<\/p>\n<p>The custom variable name will be used instead of &#8220;custom1, custom2&#8221; so that you can easily identify exactly what your variables are.<\/p>\n<p style=\"text-align: left;\">Another fantastic benefit of custom variables is the ability to create segments of data. \u00a0 To do this, you simply click on the report tab and create a custom data filter: \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7574 aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2013\/08\/filter.png?w=300\" alt=\"filter\" width=\"300\" height=\"201\" \/><\/p>\n<p style=\"text-align: left;\">This is the feature we used to create segments of customers by dollar amount, number of transactions and transaction type. \u00a0And all of this analysis was done inside of QuestionPro! \u00a0Look Mom &#8212; no fancy or expensive statistical analysis tools!<\/p>\n<p style=\"text-align: left;\">Hopefully, this has given you a little primer on how to get started using custom variable mapping in your next survey! \u00a0If you need more help, just reference this <a href=\"https:\/\/www.questionpro.com\/help\/143.html\" target=\"_blank\" rel=\"noopener\">helpful tutorial.<\/a><\/p>\n<p style=\"text-align: left;\">Have you been using custom variable mapping? \u00a0Tell us how you&#8217;ve done it and how it&#8217;s helped you!<\/p>\n<p class=\"p1\"><strong>Looking to deliver exceptional customer experience?<\/strong> Discover more about how to delight your customer at every touchpoint and turn them into brand advocates.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Learn more about QuestionPro CX<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalize your surveys If you&#8217;re like me, then you&#8217;re probably only using a handful of QuestionPro features. \u00a0It&#8217;s like you [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":19221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[169,245,187],"tags":[284,345],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use custom variable mapping to simplify reporting | QuestionPro<\/title>\n<meta name=\"description\" content=\"Personalize your surveys If you&#039;re like me, then you&#039;re probably only using a handful of QuestionPro features. \u00a0It&#039;s like you learn the basics and then\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use custom variable mapping to simplify reporting | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Personalize your surveys If you&#039;re like me, then you&#039;re probably only using a handful of QuestionPro features. \u00a0It&#039;s like you learn the basics and then\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-12T13:11:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/02\/bigstock-business-people-teamwork-and-90013889.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"546\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ivana Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/\"},\"author\":{\"name\":\"Ivana Taylor\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\"},\"headline\":\"Use custom variable mapping to simplify reporting\",\"datePublished\":\"2013-08-12T13:11:53+00:00\",\"dateModified\":\"2013-08-12T13:11:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/\"},\"wordCount\":881,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Best Practice\",\"Feature Enhancements\"],\"articleSection\":[\"Customer Experience\",\"Customer Satisfaction\",\"Surveys\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/\",\"name\":\"Use custom variable mapping to simplify reporting | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2013-08-12T13:11:53+00:00\",\"dateModified\":\"2013-08-12T13:11:53+00:00\",\"description\":\"Personalize your surveys If you're like me, then you're probably only using a handful of QuestionPro features. \u00a0It's like you learn the basics and then\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Experience\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/customer-experience\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Use custom variable mapping to simplify reporting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\",\"name\":\"Ivana Taylor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g\",\"caption\":\"Ivana Taylor\"},\"description\":\"Ivana Taylor provides DIY Marketing advice, marketing trends and marketing how-to tips and strategies for small business owners and CEOs.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Use custom variable mapping to simplify reporting | QuestionPro","description":"Personalize your surveys If you're like me, then you're probably only using a handful of QuestionPro features. \u00a0It's like you learn the basics and then","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/","og_locale":"en_US","og_type":"article","og_title":"Use custom variable mapping to simplify reporting | QuestionPro","og_description":"Personalize your surveys If you're like me, then you're probably only using a handful of QuestionPro features. \u00a0It's like you learn the basics and then","og_url":"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2013-08-12T13:11:53+00:00","og_image":[{"width":900,"height":546,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/02\/bigstock-business-people-teamwork-and-90013889.jpg","type":"image\/jpeg"}],"author":"Ivana Taylor","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Ivana Taylor","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/"},"author":{"name":"Ivana Taylor","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244"},"headline":"Use custom variable mapping to simplify reporting","datePublished":"2013-08-12T13:11:53+00:00","dateModified":"2013-08-12T13:11:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/"},"wordCount":881,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"keywords":["Best Practice","Feature Enhancements"],"articleSection":["Customer Experience","Customer Satisfaction","Surveys"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/","url":"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/","name":"Use custom variable mapping to simplify reporting | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2013-08-12T13:11:53+00:00","dateModified":"2013-08-12T13:11:53+00:00","description":"Personalize your surveys If you're like me, then you're probably only using a handful of QuestionPro features. \u00a0It's like you learn the basics and then","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/use-custom-variable-mapping-to-simplify-reporting-and-personalize-your-surveys\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/"},{"@type":"ListItem","position":3,"name":"Customer Experience","item":"https:\/\/www.questionpro.com\/blog\/category\/cx-2\/customer-experience\/"},{"@type":"ListItem","position":4,"name":"Use custom variable mapping to simplify reporting"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244","name":"Ivana Taylor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g","caption":"Ivana Taylor"},"description":"Ivana Taylor provides DIY Marketing advice, marketing trends and marketing how-to tips and strategies for small business owners and CEOs.","url":"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/02\/bigstock-business-people-teamwork-and-90013889.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/02\/bigstock-business-people-teamwork-and-90013889.jpg","author_info":{"display_name":"Ivana Taylor","author_link":"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/7573"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/128"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=7573"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/7573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/19221"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=7573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=7573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=7573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}