Do you remember when employees used to decide which firms their organization could associate with to do business? No! Well quite right. It\u2019s been over a century that employees don\u2019t dictate the terms and conditions of their organization. The only real influence that employees have on their organization is through their union, but this doesn\u2019t hold true for all organizations. <\/span><\/p>\n\n\n\n Most of the organizations have a set of rules and regulations and the system is extremely robust with little to no scope of error. But one should not forget that these processes are man-made and there will always be a margin of error associated. <\/span><\/p>\n\n\n\n Having said that, unions may be a rare sight today, there is a new powerful approach- employee sentiment. <\/span><\/p>\n\n\n\n It surprises me that even as we stare at the dawn of a new era, there are many company leaders and corporate bosses that fail to acknowledge that employee sentiment can literally dictate how and why businesses make their decisions, this includes their customers, products and services offered, even which other firms can they be associated with.<\/span><\/p>\n\n\n\n Learn more: <\/span>Voice of employee survey questions + sample questionnaire template <\/span><\/a><\/p>\n\n\n\n One of the incidences in the recent past where employee sentiment dictated the business decision was Google not renewing the Pentagon contract. <\/span><\/p>\n\n\n\n According to The New York Times, Google did not renew the contract with the Pentagon for artificial intelligence, hoping to head off a rebellion by employees being upset that the technology could be used for lethal purposes. <\/span><\/p>\n\n\n\n Employees in organizations like Salesforce and Microsoft have also have complained about the social media firm their organizations are associated with. <\/span>Voice of employee<\/span><\/a> cannot be taken lightly. <\/span><\/p>\n\n\n\n Employee sentiment has gone a step beyond and even dictates employee retention. Google was forced to let go of an employee for his sexist remarks, there have been reports of many top-level executives asked to leave the organizations for sexual harassment allegations. <\/span><\/p>\n\n\n\n\tExample of how employee sentiment is changing the game<\/b><\/h3>\n\n\n\n