{"id":7826,"date":"2013-11-11T09:24:38","date_gmt":"2013-11-11T17:24:38","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=7826"},"modified":"2023-06-21T10:56:54","modified_gmt":"2023-06-21T10:56:54","slug":"questionpro-offers-easy-and-affordable-access-to-survey-sample","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/questionpro-offers-easy-and-affordable-access-to-survey-sample\/","title":{"rendered":"QuestionPro Offers Easy and Affordable Access to Survey Sample"},"content":{"rendered":"

QuestionPro is a great tool for doing customer research. \u00a0It’s also an awesome tool to use to promote a survey that you’re running to your network or community using their social media tools. \u00a0But what if you wanted to go BEYOND your network?<\/p>\n

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Why use online sample?<\/h2>\n

Brand tracking and brand awareness surveys are an important part of any marketing mix. \u00a0At some point you need to know if your target market recognizes your brand or your product or service. \u00a0Or what if you’ve recently launched a new product or service and you want to gauge how well it’s received in the market or what kind of market penetration that you’ve received?<\/p>\n

These are all valid marketing surveys that come with one MAJOR challenge — finding the right respondents to your survey. \u00a0You can’t use your customers or community because that won’t give you an accurate read of your overall brand penetration. \u00a0So where do you go to get respondents — you go into the online sample world.<\/p>\n

If you’ve never used online sample, it can be a scary proposition. \u00a0Who hasn’t heard the horror stories of paying top dollar for access to a particular respondent segment only to find that they quality of the sample is really – really bad.<\/p>\n

This is where QuestionPro’s new online sample feature comes into play.<\/p>\n

QuestionPro has always had access to online sample (I think I remember seeing it somewhere on the platform before). \u00a0But it’s never been either this easy or this affordable. \u00a0So, that’s what I wanted to share with you today.<\/p>\n

How QuestionPro’s Online Survey Sampling Works<\/h2>\n

This is so ridiculously easy, you might get carried away.<\/p>\n

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  1. Set clear survey and respondent objectives: \u00a0<\/strong>This is so important it deserves its own point. \u00a0When you are doing a survey that will require a broader online sample, you want to make sure your survey is short, sweet, to the point — so when the data comes back, you will get exactly what you need. \u00a0You will be paying for completed responses – so you want to make sure none of them go to waste. \u00a0Make sure that you have a clear and thought-out respondent profile. \u00a0How many men, women, age groups, region, etc. \u00a0You may want to reach out to a professional market researcher or statistician if you get stuck.<\/li>\n
  2. Create your online survey:<\/strong> \u00a0Again, this is truly one of those areas where you want to spend time perfecting. \u00a0Be sure it isn’t too long or complicated; keep it short and simple and focused on your goals and objectives.<\/li>\n
  3. Click over to “send survey”:<\/strong>\u00a0 Once you land on the “send survey” page, you’ll notice that the second option down is “Buy Respondents” – click on that button and you’ll be directed to a form where you will fill out all your sample requirements. \u00a0HINT: \u00a0Why not head over there right now and see what profile attributes are included<\/strong> so that you can prepare yourself BEFORE you develop your survey.<\/li>\n
  4. Talk to our QuestionPro team:<\/strong> \u00a0QuestionPro has a team of experts who will review your requirements and get right back to you. \u00a0They have tons of sample readily available and will be able to help you launch your survey within 2-4 hours.<\/li>\n<\/ol>\n

    How much is it?<\/strong><\/h2>\n

    As you can imagine, sample prices can vary depending on what your requirements are. \u00a0The best thing to do is get all your survey ducks in a row and talk to the QuestionPro team. \u00a0They will help you get the best sample for your budget.<\/p>\n

    What’s included as part of QuestionPro’s Online Survey Sample?<\/h2>\n