{"id":78713,"date":"2019-09-11T05:16:17","date_gmt":"2019-09-11T12:16:17","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=78713"},"modified":"2023-09-12T07:43:48","modified_gmt":"2023-09-12T07:43:48","slug":"build-your-online-community-the-right-way","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/build-your-online-community-the-right-way\/","title":{"rendered":"Build your online community the right way"},"content":{"rendered":"
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Brands are scrambling to collect insights smarter, faster and better in the endeavor of being relevant. <\/span>Online communities<\/span><\/a> are now becoming the most widely used form of conducting market research. In fact, 74% of all organizations now say that they are using some form of an online community for market research to collect actionable insights<\/a>.\u00a0<\/span><\/p>\n\n\n\n

These communities help brands collect data in the form of actionable and quantifiable data-sets, over a period of time. There is the flexibility to deploy quick surveys and polls and also collect large scale data in the form of online <\/span>focus groups<\/span><\/a> as well as multimedia data collection. It obviously becomes imperative to govern and analyze such large scale data so that deep underlying insights don\u2019t slip through the cracks but a mature platform like QuestionPro Communities automates this and lets you focus on what\u2019s important.<\/span><\/p>\n\n\n\n

Since communities are built on a communal model, the engagement is very high in them. People who have a connection with the brand and are promoters or advocates of the brand formulate the majority of these communities and hence, the data collection process is quick, thorough and insightful. <\/span><\/p>\n\n\n\n

Learn more: <\/span>Download the FREE Hacker\u2019s Guide to Creating an Online Community<\/span><\/a><\/p>\n\n\n\n

Building an online community<\/b><\/h2>\n\n\n\n

Mature brands are leveraging the discussion model in an online community as the first step in analyzing the business and business objectives. It also helps brands to co-create with their promoters and brand advocates. So, it is imperative to build the community in the right manner and ensure the ROI is being met. <\/span><\/p>\n\n\n\n

We\u2019ve been talking for a while about what we think are the best steps to create, build and manage an online community. A lot of brands are leveraging <\/span>QuestionPro Communities<\/span><\/a> to gain deep level insights, conduct geolocation-based studies, manage incentivized feedback and manage customer intelligence<\/a> and engagement. <\/span><\/p>\n\n\n\n

Steps to create an online community<\/b><\/h3>\n\n\n\n

While the process and the steps aren\u2019t sacrosanct and differ from community to community including business objectives, depth of insights required, panel members, rewards and other underlying general parameters, we\u2019ve earmarked a few key steps that we think work best across online communities creation and management. <\/span><\/p>\n\n\n\n

Learn more: <\/span>Download the FREE Hacker\u2019s Guide to Creating an Online Community<\/span><\/a><\/p>\n\n\n\n

While these steps aren\u2019t set in stone, there is some structure on the steps to follow to <\/span>build your online community<\/span><\/a> the right way. They are: <\/span><\/p>\n\n\n\n

Define members of your community<\/b><\/h4>\n\n\n\n