{"id":7884,"date":"2013-12-04T06:00:39","date_gmt":"2013-12-04T06:00:39","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=7884"},"modified":"2022-12-16T06:05:43","modified_gmt":"2022-12-16T06:05:43","slug":"improve-website","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/improve-website\/","title":{"rendered":"Use These 7 Tips to Improve Your Website"},"content":{"rendered":"

Improve Your Website<\/h2>\n

It\u2019s amazing how many websites still look like (and probably were) they were built in 1995. With the number of tools we have available to create professional looking websites that generate leads, there\u2019s no reason you shouldn\u2019t be using your website as the sales-making tool that it is. Here are seven design tips that will draw in customers and make them want to buy.\"Use<\/p>\n

    \n
  1. \n

    Use a tagline. \u00a0\u00a0Have you ever noticed how there are sometimes titles at the top of web pages? These are called taglines, and they\u2019re designed to help people find the right sites for what they\u2019re looking for. They also help search engines properly categorize your site. Keep it simple with this tagline template: \u00a0[SITE NAME] is where [YOUR AUDIENCE] goes to [INSERT WHAT YOU OFFER].<\/p>\n<\/li>\n

  2. \n

    Answer questions immediately. \u00a0\u00a0When people visit your website, they\u2019re seeking to figure out whether this site has what they\u2019re looking for, and whether it\u2019s worth exploring. If you don\u2019t have answers to the questions they\u2019re asking, they\u2019ll quickly leave for another site. Address what you do and why they should care in your home page web copy.<\/p>\n<\/li>\n

  3. \n

    Focus on keywords and phrases. \u00a0People scan web copy quickly, so you\u2019ve got to create headlines and subheadings with the keywords and phrases that your target audience is searching for. \u00a0Don\u2019t let your audience wonder what you sell.<\/p>\n<\/li>\n

  4. \n

    Use Calls-to-Action on every page. \u00a0You\u2019ve got a potential customer on your site; now what? It\u2019s important to use a Call-to-Action on every page to tell the potential customer what to do. \u00a0Do you want her to email you for more information? Sign up for your newsletter? Make a purchase? Tell her so. Make sure whatever it is you want her to do (call, download, etc) is easy to see. Use big, bold words that create a sense of urgency, like \u201ccall now for your free quote!\u201d<\/p>\n<\/li>\n

  5. \n

    Make it painless. \u00a0Customers shouldn\u2019t have to give you their firstborn just to sign up for your newsletter. \u00a0The only thing you really need to start building a relationship with your website visitors is a first name and an email.<\/p>\n<\/li>\n

  6. \n

    Use quality images. \u00a0As humans, we\u2019re drawn to photos, so including images on your site is key. Studies show that having photos can double the amount of time people spend on your site, so it\u2019s worth the investment to do it right. Even if you\u2019ve got a digital product, get images up. \u00a0There are tools you can use to create a picture or set of digital products, such as BoxShot3D.com<\/a>. \u00a0\u00a0You can also use stock images from sites like iStockphoto.com<\/a> to enhance blog posts and web pages.<\/p>\n<\/li>\n

  7. \n

    Make them an offer they can\u2019t refuse. \u00a0Visitors come to your site looking for solutions to their problems. \u00a0Knowing what solutions they\u2019re seeking can help you create an offer that\u2019s focused on solving it. \u00a0For example, if you sell marketing services, your offer might be: \u201cDownload our free report: How to Make Millions with Social Media.\u201d<\/p>\n<\/li>\n<\/ol>\n

    In addition to these seven tips, it\u2019s also a good idea to visit your website as if you were a potential customer. Figure out what parts are an annoyance (long load times; too many clicks to get somewhere) and work to fix those issues. Also visit other websites in your industry to get ideas about what is appealing. Implement these ideas into your own site.<\/p>\n

    Before making any changes to your website, check your Google Analytics and site statistics to document a baseline. \u00a0Then as you make a change or two at a time, measure the changes you see in traffic and conversions to determine what\u2019s getting the best results.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Improve Your Website It\u2019s amazing how many websites still look like (and probably were) they were built in 1995. With […]<\/p>\n","protected":false},"author":128,"featured_media":7885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[409],"tags":[],"yoast_head":"\nUse These 7 Tips to Improve Your Website | QuestionPro<\/title>\n<meta name=\"description\" content=\"It\u2019s amazing how many websites still look like (and probably were) they were built in 1995. You don't want that. 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