

{"id":78905,"date":"2019-09-16T04:10:34","date_gmt":"2019-09-16T11:10:34","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=78905"},"modified":"2023-08-16T10:03:22","modified_gmt":"2023-08-16T10:03:22","slug":"customers-vs-employees-who-comes-first","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/customers-vs-employees-who-comes-first\/","title":{"rendered":"Customers Vs Employees: Who comes first?"},"content":{"rendered":"\n<p>We are all familiar with the adage: customers come first. Organizations have been swearing by it for years. We exist, after all, because of our customers. And they can make or break us. For most organizations, customers indeed come first.<\/p>\n\n\n\n<p>With the changing nature of the workforce, it&#8217;s time to change our views. If it works for our customers, wouldn\u2019t it (shouldn\u2019t it) work for our employees? Time has come to work on enriching the employee experience just as we do the customer experience. It\u2019s all about giving them a feeling of fulfillment and joy. Without that experience &#8211; one that evokes an emotion, a memory, some identity &#8211; employees will simply view their paycheck as a commodity; no different than bread at the supermarket.<\/p>\n\n\n\n<p>You cannot have employees without customers or customers without employees. It&#8217;s like the chicken and egg conundrum: they both came first. Customers and employees are inextricably linked. Burning your employees out at the expense of customers\u2019 satisfaction, as an example, throws that balance out of whack; its a losing proposition that you cannot sustain.<\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Workforce&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/78905&amp;lang=en&amp;cat=workforce-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/employee-experience-examples\/\">Workplace Employee Experience Examples<\/a><\/em><\/p>\n\n\n\n<p>Mature organizations have taken note of this shift in the pendulum, and are implementing corrective measures. We also see this in the <a href=\"https:\/\/www.questionpro.com\/blog\/one-million-employee-experience-benchmarks\/\">1 Million benchmarks<\/a> that QuestionPro has collected from organizations across the globe. These benchmarks show us &#8211; among other things &#8211; how certain employee experiences impact things like <a href=\"https:\/\/www.questionpro.com\/blog\/employee-net-promoter-score-enps\/\">Employee Net Promoter Score<\/a> (eNPS) (a measure of how willing your workforce is to recommend people they respect to your organization for employment). The one behavior that has the biggest impact? When employees feel organizations understand their unique needs and respond to them (i.e. employees come first). And the one behavior that has the smallest impact? Customers and stakeholders influencing what we do (i.e. customers come first). Hmmmmmm. Interesting&#8230;<\/p>\n\n\n\n<p>So you\u2019re telling me that if I put the employee first it will have a bigger impact on their intent to stay, willingness to put forth discretionary effort, and the degree to which they\u2019ll promote our brand? Yep. And you\u2019re telling me that if we put customers first, it has very little impact on those things? Yep. Btw, you can learn more about these benchmarks and findings <a href=\"https:\/\/www.questionpro.com\/blog\/one-million-employee-experience-benchmarks\/\">here<\/a>.<\/p>\n\n\n\n<p>So what does this mean for organizations? Does it mean they should think about their employees and not their customers? It does not.<\/p>\n\n\n\n<p>If you\u2019re interested in learning more about how QuestionPro\u2019s <i>Workforce<\/i> tools help organizations manage employee experience and culture in meaningful ways, experience our <em>Workforce<\/em> platform for free.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=workforce&amp;classID=1024&amp;sourceRef=blog-workforce\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Create a free account<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are all familiar with the adage: customers come first. Organizations have been swearing by it for years. We exist, [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":78906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[179],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customers Vs Employees: Who comes first? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Organizations realize employees are as equally important as customers, if not more. 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