{"id":7903,"date":"2013-12-16T06:39:28","date_gmt":"2013-12-16T14:39:28","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=7903"},"modified":"2013-12-16T06:39:28","modified_gmt":"2013-12-16T14:39:28","slug":"integrating-customer-feedback-into-your-brand","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/integrating-customer-feedback-into-your-brand\/","title":{"rendered":"Integrating Customer Feedback into Your Brand"},"content":{"rendered":"<h2>Integrating Customer Feedback<\/h2>\n<p>You know how everyone is always telling you to put your focus on the customer; identify the target market, speak in your customers&#8217; voice and give them what matters to them? \u00a0These are all very important. \u00a0BUT (and this is a big but) I think that this actually comes much later in the process.<\/p>\n<p>The first step in giving customers what they want actually starts with YOU and your brand. \u00a0Let me explain. \u00a0In the world of small business, the small business owner is the true reflection of the brand. \u00a0And that means that if you don&#8217;t know who YOU are and what you are committed to inside of your business &#8212; you are going to be targeting the wrong people. \u00a0You are going to be confused about what matters to them and ultimately all of this will lead to a ridiculous sense of overwhelm.<\/p>\n<p>Are you feeling it? \u00a0Of course, you are. \u00a0In case you aren&#8217;t sure, let me give show you how overwhelm occurs &#8212; and if you can relate to any of this &#8212; you&#8217;ve got it and getting clear on who you are, who your ideal customers is and what matters to them will ELIMINATE (I&#8217;m not kidding) more than 80% of the things that have been making you crazy.<\/p>\n<ul>\n<li>You find yourself saying &#8220;I have too much to do and not enough time.&#8221;<\/li>\n<li>You&#8217;re trolling sites, tools, gurus and programs looking for some kind of silver bullet that will magically bring new, ideal customers to you and help you make more money.<\/li>\n<li>You just &#8220;don&#8217;t get&#8221; all the social media stuff and you&#8217;re wondering whether you should bee Tweeting, blogging or Googling. \u00a0Which of these platforms or strategies is going to deliver the customers and cash that you&#8217;re after?<\/li>\n<\/ul>\n<p>These are just a few &#8212; I could go on, but you get what I&#8217;m saying.<\/p>\n<h2>What happens every 8 minutes &#8212; and are you next?<\/h2>\n<p>Every 8 minutes a small business DIES; one of our tribe just throws in the towel, quits, gets disgusted and closes their doors. \u00a0With that, their dream dies, they put their tail between their legs and do something else. \u00a0Always wondering if it could have been better or thinking that they just weren&#8217;t good enough.<\/p>\n<h2>I call BS on that &#8212; Not YOU and not TODAY<\/h2>\n<p>That doesn&#8217;t have to be YOU &#8212; not today at least. \u00a0Because today, I&#8217;m going to tell you why small businesses die and how to not to be &#8220;THAT guy or girl&#8221;.<\/p>\n<h2>The Only 3 Reasons That Will Take Your Business DOWN<\/h2>\n<p><strong>Overwhelm<\/strong>: \u00a0I don&#8217;t need to say more about this &#8212; you know who you are. \u00a0If you find yourself wondering, guessing, trying, failing, going with your gut &#8212; this is what overwhelm looks like. \u00a0If you aren&#8217;t feeling downright grounded in who you are, who your ideal customer is and what they want from you. \u00a0You are in overwhelm and literally hemorrhaging time and money.<\/p>\n<p><strong>What to do about it:\u00a0<\/strong> STOP IT! \u00a0Seriously &#8212; just stop everything. \u00a0Take out a piece of paper and answer these three power-branding questions.<\/p>\n<ol>\n<li>Who are you being? \u00a0Are you being desperate? \u00a0Are you being a jerk? \u00a0Are you being generous? \u00a0Who are you being inside of your business? \u00a0If I were a video camera, what would I see and who would I say you were being. \u00a0This takes serious reflection and an unfailing commitment to honesty. \u00a0If you want to get a real answer, ask your teenager or significant other or very best friend. \u00a0They will tell you &#8212; &#8220;You&#8217;re being a(n) ______&#8221; \u00a0You have to be honest with yourself because you literally will not take the right actions if you are solving the wrong perception.<\/li>\n<li>What are you committed to? Again &#8212; this is a toughie because you have to be really honest with yourself. \u00a0And you know what I&#8217;m talking about here. \u00a0There is what you SAY that you are committed to and then what you are REALLY committed to. \u00a0(Put DOWN the Christmas cookie if you SAID you were committed to healthy eating&#8221; \u00a0When in doubt &#8212; go to your bank statements and see where your time and money go. \u00a0There is your answer. \u00a0Inside of your business &#8212; what BEHAVIORS are you doing? \u00a0Again, if I were a video camera, what would I see and what would that say about what your true commitments are.<\/li>\n<li>What can your customers count on you for? \u00a0What do people always call you about that they know that you can deliver on. \u00a0For example, people are always calling me and asking me about what cool tools and resources I&#8217;m using to automate my marketing. \u00a0People can count on me for that. \u00a0What about you?<\/li>\n<\/ol>\n<p><strong>Not enough customers:<\/strong> \u00a0Well if you&#8217;re dealing with overwhelm and you aren&#8217;t clear on the questions I just asked above &#8212; is it any wonder that you&#8217;re not getting those wonderful customers that you&#8217;re after? \u00a0No. \u00a0I like to say that you can&#8217;t sell ANYTHING to EVERYBODY.<\/p>\n<p>What to do about it:<\/p>\n<ol>\n<li>Target and choose just those customers who you love that love you back. \u00a0You know who they are. \u00a0And you also know who the PITA (Pain in the A__) customers are. \u00a0You want less PITAs and more fans.<\/li>\n<li>Describe your ideal. \u00a0I call this the milk-carton method. \u00a0Describe your ideal customer in as much detail as you can muster that if you told me the description, I would see them everywhere and send them to you.<\/li>\n<li>FOCUS. \u00a0Yup. \u00a0Just talk to THAT ideal customer. \u00a0Write messages, blog posts, have conversations &#8212; just with those people. \u00a0Promise yourself that you will do that.<\/li>\n<li>Stop freaking out &#8212; I know that you are freaking out because you think that you will be ignoring potential people who will be buying from you &#8212; this is a lie. \u00a0The opposite will happen. \u00a0Your ideal customers will start responding.<\/li>\n<\/ol>\n<p><strong>Not enough money:<\/strong> \u00a0This is what happens when you let the first two things we&#8217;ve talked about take over &#8212; Overwhelm and a broad net of untargeted customers.<\/p>\n<p>What to do about it:<\/p>\n<ol>\n<li>Start developing an offer for just your ideal customer &#8212; pick one person and make something just for them.<\/li>\n<li>Get into conversations with your customers<\/li>\n<li>Collect feedback from your customers<\/li>\n<li>LISTEN to what they have to say.<\/li>\n<\/ol>\n<h2>How to integrate the feedback to your brand<\/h2>\n<p>The main message here is to first be clear on who you are. \u00a0Then identify your ideal customer. \u00a0Your next step is to get into verbal conversations first. \u00a0Get to know your customers, who they are, what they value, what matters and where they go for solutions.<\/p>\n<p>ASK them about your offer, how it lands on them, what&#8217;s right about it, what&#8217;s wrong about it.<\/p>\n<p>You&#8217;re going to want to do surveys and social media stuff because it&#8217;s easy and you don&#8217;t have to talk to anyone &#8212; this is a mistake. \u00a0Reach out and have conversations first. \u00a0Learn as much as you can about your customers. \u00a0If you&#8217;ve uncovered the profile of your ideal customer &#8211; this should be easy.<\/p>\n<h2>Get into conversations with experts on getting customer feedback<\/h2>\n<p>We&#8217;ve made this conversation easy for you &#8212; because this Wednesday, December 18 at 11am PT and 2pm ET you can join a bevy of customer service experts to uncover the critical elements of collecting feedback, why it&#8217;s important and some of the most creative ways to collect customer feedback successfully.<\/p>\n<p>It&#8217;s going to be a Goolge+ Hangout and you will absolutely love it because you&#8217;ll actually get to see and interact with the experts!<\/p>\n<p>Check out the details here: <a href=\"https:\/\/www.questionpro.com\/webinar\/\">https:\/\/www.questionpro.com\/webinar\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrating Customer Feedback You know how everyone is always telling you to put your focus on the customer; identify the [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":7904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[185],"tags":[429,377],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integrating Customer Feedback into Your Brand | QuestionPro<\/title>\n<meta name=\"description\" content=\"Uncover the critical elements of collecting feedback, why it&#039;s important and creative ways to integrating customer feedback successfully into your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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