The right questions and answer choices can help you gain valuable insights from your customers’ minds or followers. A good poll question encourages followers to answer the question honestly while also providing useful information about the people who answer your poll.<\/p>\n\n\n\n
Polls have some fun trivia and hot takes that you can customize and randomize for a good time before team meetings, stand-ups, all-hands, or just for the heck of it. Here are ten common poll questions to help you design useful online polls<\/a> and gather feedback.<\/p>\n\n\n\n Content Index<\/p>\n Multiple-choice poll questions have multiple-choice answer options. Most multiple-choice questions<\/a> are limited to 5-6 choices. Respondents can select the best from the available options based on their preferences.<\/p>\n\n\n\n Make sure to consider your audience when creating your poll questions. The target audience can have a significant effect on the poll results.<\/p>\n\n\n\n Dichotomous<\/a> is the most common type of all poll question to ask. It provides simple and straightforward answer options: Yes or No. These poll questions may also occasionally include a choice for “Maybe.” This question helps to understand your customers’ most essential opinions on your products or services.<\/p>\n\n\n\n You can also use this type of poll question to help filter respondents. For example, whether customers think the price is appropriate for a product. This type of poll is easy to answer and used in short and quick polls without any open-ended questions.<\/p>\n\n\n\n Understanding brand shareability is critical in determining customer satisfaction. The Net Promoter Score (NPS) question<\/a> measures brand loyalty on a scale of 0-10.<\/p>\n\n\n\n This question identifies promoters, detractors, and passive customers by asking whether they’ll share their experience with your company with their family and friends.<\/p>\n\n\n\n Likert scale questions<\/a> measure respondents’ degree of agreement or disagreement with the subject. This type of question is ideal for both market research as well as social science research.<\/p>\n\n\n\n It classifies into an Even Likert Scale, and Odd Likert Scale questions where even Likert scale questions do not feature a neutral response option and odd Likert scale questions offer a neutral response for respondents.<\/p>\n\n\n\n <\/p>\n\n\n\n A semantic differential scale question<\/a> asks respondents to rate a particular entity, such as a product, brand, or organization, on a scale with grammatically polar adjectives.<\/p>\n\n\n\n For instance, to measure the power of a product in the market in comparison to competitors, the semantic differential scale will have strong\/weak as the polar adjectives. It’s an extremely reliable poll question type to collect precise respondent data.<\/p>\n\n\n\n Some poll questions have answer options that are more important to respondents than others. Depending on their preferences, the respondent can allot weight to each answer option. The Constant Sum question<\/a> helps to understand the importance of different answer options.<\/p>\n\n\n\n Demographic online poll questions collect private information about a respondent, such as age, occupation, income, or ethnicity. The demographic question type<\/a> provides information to help you divide your customer database based on background. Poll creators can use this segregated customer list to conduct better marketing activities cost-effectively.<\/p>\n\n\n\n Good poll questions work to enhance the user\u2019s experience. Images are one easy way to spice up polls and catch your customers’ attention. Most people are more willing to answer survey questions with image answers instead of text responses. Using images helps you increase your response rates for opinion polls<\/a>.<\/p>\n\n\n\n Knowing customer priorities about various products or brands can provide an edge over the competition. Using rank-order poll questions<\/a>, you can ask the respondents to rate the options based on a characteristic.<\/p>\n\n\n\n Originally used to monitor pain among patients in hospitals, visual analog scale questions<\/a> have evolved. Today, VAS types are ideal poll questions for better understanding customer attitudes and traits on a continuous scale.<\/p>\n\n\n\n Open-ended questions<\/a> that allow responders to react on their own terms. For example, “What do you believe is our community’s greatest challenge?”.<\/p>\n\n\n\n Fun poll questions can engage respondents and create a fun, casual mood. Fun polls can be used at parties, events, social media, and online surveys to discuss personal preferences and pop company culture allusions.<\/p>\n\n\n\n Funny poll questions could ask participants about their favorite TV shows, movies, or music genres or to vote between amusing scenarios or hypothetical circumstances.<\/p>\n\n\n\n Collecting accurate information can be challenging, but understanding your audience and writing great content will go a long way. Writing good poll questions is an art form. It requires getting the correct information from your respondents in a limited period. Here are some practical tips for creating a poll<\/a>.<\/p>\n\n\n\n Multiple choice polls allow the respondent to see all the options, making their task easy. Be bold and make sure that you are communicating your purpose.<\/p>\n\n\n\n A good multiple-choice question should be mutually exclusive, avoiding ambiguity at all costs. A poor multiple choice question example is, \u201cDescribe your political affiliation? A \u2013 Democrat B \u2013 Republican.\u201d This is a poor multiple-choice question because it assumes that the audience can only affiliate with one of two parties.<\/p>\n\n\n\n This limitation will affect your accuracy because it doesn\u2019t account for people who identify with other parties or are not affiliated with the choices provided.<\/p>\n\n\n\n Use simple, direct, and specific language in your questions. Start with basic questions and then make it more accurate. The best poll questions can be understood easily by the reader. And unless your polls are industry-specific, you should avoid jargon at all costs. Jargon can create confusion, which leads to response bias.<\/p>\n\n\n\n LEARN ABOUT:<\/em><\/strong> Self-Selection Bias<\/a> & Selection Bias<\/a> <\/p>\n\n\n\n Including double-barrel items leads to more confusion rather than actionable insights. These occur when a question involves multiple subjects yet has only one answer.<\/p>\n\n\n\n For example, \u201cShould the Government spend less on the military and more on healthcare?\u201d The problem with the question is it\u2019s impossible to see what the respondent is answering. Is the respondent opinionated about one subject and not the other?<\/p>\n\n\n\n Instead, ask two separate questions to get the most accurate answers. The best way to ask the above question: “Should the Government spend less on the Military?” Followed up by “Should the Government spend more on Healthcare?”.<\/p>\n\n\n\n Generally speaking, most national and state polls have a 500 – 1,000-person sample size.<\/p>\n\n\n\n This results in a margin of error of 3.2% – 5%. As the sample size decreases, the returns diminish. For example, the margin of error<\/a> reduces significantly more with a study of 50 – 100 than with a survey of 500 – 1,000. Unless tenths of a percent matter to you, your survey sample does not need to be in the tens of thousands.<\/p>\n\n\n\n Do you have a landline phone? Would you pick up when you get a call from an unknown or unlisted number? Do you live in a rural area?<\/p>\n\n\n\n These questions can lead to survey bias. For example, Republicans are more likely than Democrats to use a landline phone. With the accessibility of the Internet, web scraping or data mining should help pollsters get accurate analytics on national or statewide elections.<\/p>\n\n\n\n\n
Popular poll questions with samples<\/h2>\n\n\n\n
![\"multiple_choice_poll_question\"\/](\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/multiple_choice_poll_question.png\")
<\/figure>\n\n\n\n2. Dichotomous Poll Question<\/h3>\n\n\n\n
![\"dichotomous_question\"\/](\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/dichotomous_question.png\")
<\/figure>\n\n\n\n3. Net Promoter Score Poll Question<\/h3>\n\n\n\n
![\"Net](\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/NPS.png\")
<\/figure>\n\n\n\n4. Likert Scale Poll Question<\/h3>\n\n\n\n
![\"5_point_likert_scale_agreement\"\/](\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/5_point_likert_scale_agreement.png\")
<\/figure>\n\n\n\n5. Semantic Differential Scale Poll Question<\/h3>\n\n\n\n
![\"semantic_poll_questions\"\/](\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/semantic_poll_questions.png\")
<\/figure>\n\n\n\n6. Constant Sum Poll Question<\/h3>\n\n\n\n
![\"Sum_question\"\/](\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/Sum_question.png\")
<\/figure>\n\n\n\n7. Demographic Poll Question<\/h3>\n\n\n\n
![\"demographic_poll_questions\"\/](\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/demographic_poll_questions.png\")
<\/figure>\n\n\n\n8. Image Chooser Poll Question<\/h3>\n\n\n\n
![\"image_choose_poll_questions\"\/](\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/image_choose_poll_questions.png\")
<\/figure>\n\n\n\n9. Rank Order Poll Question<\/h3>\n\n\n\n
![\"rank_order_question\"\/](\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/rank_order_question.png\"){kind=icon}
<\/figure>\n\n\n\n10. Visual Analog Scale (VAS) Poll Question<\/h3>\n\n\n\n
![\"VAS_question\"\/](\"https:\/\/cdn.questionpro.com\/userimages\/site_media\/VAS_question.png\")
<\/figure>\n\n\n\nThere are also some different types of poll questions you should learn:<\/h2>\n\n\n\n
Open-ended poll questions<\/h3>\n\n\n\n
Fun poll questions<\/h3>\n\n\n\n
How to write great Poll Questions and avoid response bias?<\/h2>\n\n\n\n
1. Be direct and ask multiple-choice questions<\/h3>\n\n\n\n
2. Speak your respondent\u2019s language<\/h3>\n\n\n\n
3. No double-barrel questions<\/h3>\n\n\n\n
4. Find the right sample size<\/h3>\n\n\n\n
5. Find the right medium to ask your questions<\/h3>\n\n\n\n