

{"id":8003,"date":"2014-01-21T12:36:26","date_gmt":"2014-01-21T20:36:26","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=8003"},"modified":"2014-01-21T12:36:26","modified_gmt":"2014-01-21T20:36:26","slug":"want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/","title":{"rendered":"Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic]"},"content":{"rendered":"<p>When we began laying the groundwork for our new monthly research efforts where we survey and release findings on timely, [hopefully] relevant topics each month, our home-town team has had such an amazing season we just couldn&#8217;t resist looking to the Big Game for our first project.<\/p>\n<div style=\"float: left; width: 65%;\">As I watched the game-tying touchdown pass attempt by Colin Kaepernick spiral toward the waiting hands of Michael Crabtree, the world stopped for a moment. For the first time, it occurred to me: Wow, if the Seahawks don&#8217;t make it through the NFC Championship game, if the San Francisco 49ers win, this is going to be a very painful study release.Luckily we don&#8217;t have to worry about that because Richard Sherman tipped the ball away and:<\/p>\n<\/div>\n<div style=\"float: right; width: 30%; background-color: lightblue; padding: 10px; margin-right: 10px; text-align: center;\"><strong><em>What are your plans for watching the Big Game?<\/em><\/strong><br \/>\nLive-streaming?<br \/>\nUsing a 2nd screen?<br \/>\nBuying a big-screen?<br \/>\n<strong><a title=\"2014 Super Bowl Tech, Social Media, Spending Plans - Survey\" href=\"http:\/\/bit.ly\/2014biggame\" target=\"_blank\" rel=\"noopener\">Take the survey<\/a>!<\/strong><\/div>\n<div style=\"clear: both;\"><\/div>\n<h1 style=\"text-align: center;\">The Seattle Seahawks are going to the Super Bowl!<\/h1>\n<p>&nbsp;<\/p>\n<h3>Key Survey Findings<\/h3>\n<p>Among the many very interesting and- dare I say- compelling findings of the survey, a few really stand-out:<\/p>\n<ul>\n<li>Viewers are <strong>11 times<\/strong> more likely to live-stream the Super Bowl. 20% of respondents indicated they plan to live-stream the Big Game, compared with 1.8% who <a title=\"CBS Sports Report: Live Streaming During 2013 Super Bowl\" href=\"http:\/\/www.cbspressexpress.com\/cbs-entertainment\/releases\/view?id=34506\" target=\"_blank\" rel=\"noopener\">streamed last year<\/a><\/li>\n<li>40% of viewers plan to also use a 2nd device to follow the game &#8211; 23% plan to check stats; 17% plan to follow on social media.<\/li>\n<\/ul>\n<p><strong>Without further ado, it is indeed our great pleasure to introduce the findings of our &#8216;2014 Super Bowl Survey on technology, social media and consumer spending plans for the Big Game &#8211; an Infographic.&#8217;<\/strong><br \/>\n<a href=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/01\/questionpro-2014-super-bowl-infographic-01182014.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8005\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/01\/questionpro-2014-super-bowl-infographic-01182014.jpg\" alt=\"2014 Super Bowl Survey on Tech, Social Media, Spending\" width=\"605\" height=\"3299\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we began laying the groundwork for our new monthly research efforts where we survey and release findings on timely, [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":8030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[304,341,191,210],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic] | QuestionPro<\/title>\n<meta name=\"description\" content=\"When we began laying the groundwork for our new monthly research efforts where we survey and release findings on timely, relevant topics each month, our\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic] | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"When we began laying the groundwork for our new monthly research efforts where we survey and release findings on timely, relevant topics each month, our\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-21T20:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/01\/super-bowl-infographic-top.png\" \/>\n\t<meta property=\"og:image:width\" content=\"603\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"James Solada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Solada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/\"},\"author\":{\"name\":\"James Solada\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/87e304083b275f86a08505c845c4061c\"},\"headline\":\"Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic]\",\"datePublished\":\"2014-01-21T20:36:26+00:00\",\"dateModified\":\"2014-01-21T20:36:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/\"},\"wordCount\":273,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Business\",\"Marketing\",\"Tech News\",\"Trending\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/\",\"name\":\"Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic] | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2014-01-21T20:36:26+00:00\",\"dateModified\":\"2014-01-21T20:36:26+00:00\",\"description\":\"When we began laying the groundwork for our new monthly research efforts where we survey and release findings on timely, relevant topics each month, our\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QuestionPro\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/business\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/87e304083b275f86a08505c845c4061c\",\"name\":\"James Solada\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a765416b9d3db8f7d95b58474c692dcd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a765416b9d3db8f7d95b58474c692dcd?s=96&d=mm&r=g\",\"caption\":\"James Solada\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/james1\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic] | QuestionPro","description":"When we began laying the groundwork for our new monthly research efforts where we survey and release findings on timely, relevant topics each month, our","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/","og_locale":"en_US","og_type":"article","og_title":"Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic] | QuestionPro","og_description":"When we began laying the groundwork for our new monthly research efforts where we survey and release findings on timely, relevant topics each month, our","og_url":"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2014-01-21T20:36:26+00:00","og_image":[{"width":603,"height":320,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/01\/super-bowl-infographic-top.png","type":"image\/png"}],"author":"James Solada","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"James Solada","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/"},"author":{"name":"James Solada","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/87e304083b275f86a08505c845c4061c"},"headline":"Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic]","datePublished":"2014-01-21T20:36:26+00:00","dateModified":"2014-01-21T20:36:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/"},"wordCount":273,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Business","Marketing","Tech News","Trending"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/","url":"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/","name":"Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic] | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2014-01-21T20:36:26+00:00","dateModified":"2014-01-21T20:36:26+00:00","description":"When we began laying the groundwork for our new monthly research efforts where we survey and release findings on timely, relevant topics each month, our","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/want-to-engage-your-customers-just-run-a-super-bowl-ad-infographic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"QuestionPro","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/"},{"@type":"ListItem","position":3,"name":"Business","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/business\/"},{"@type":"ListItem","position":4,"name":"Super Bowl Viewers 3X More Likely to Engage via 2nd Screen [Infographic]"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/87e304083b275f86a08505c845c4061c","name":"James Solada","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a765416b9d3db8f7d95b58474c692dcd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a765416b9d3db8f7d95b58474c692dcd?s=96&d=mm&r=g","caption":"James Solada"},"url":"https:\/\/www.questionpro.com\/blog\/author\/james1\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/01\/super-bowl-infographic-top.png","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/01\/super-bowl-infographic-top.png","author_info":{"display_name":"James Solada","author_link":"https:\/\/www.questionpro.com\/blog\/author\/james1\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/8003"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=8003"}],"version-history":[{"count":0,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/8003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/8030"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=8003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=8003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=8003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}