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You’ve seen people with thousands of fans and followers on Twitter and Facebook. You’ve heard stories of people selling services and products and making money with Social Media but you haven’t been able to get any significant amount of followers or generate any interest, much less income, using these tools. You may be ready to shrug this Social Media thing off as a fad.<\/p>\n
There are over 300 million users on Facebook alone, with the largest growing demographic being 35 and older.\u00a0 It stands to reason that many of the people who are interacting or have to potential to encounter your brand off line are already on line.\u00a0 Before you throw out this strategy as a complete waste of time, you may just need to tweak a few things to make your brand more attractive and draw people to you.<\/p>\n
What separates brands that succeed from brands that fail is the ability to connect and engage.<\/p>\n
Here are 3 ways to attract people to your brand:<\/p>\n
Build Relevant Content<\/strong><\/p>\n People don’t care about your brand, unless they feel that your brand cares about them. Position yourself as a resource to your Social Media friends, fans, followers and community by talking about what’s important to them, as it relates to what you do.\u00a0 Successful brands take the talk beyond the product and branch out into conversations that relate peripherally to their brands.\u00a0 Beverage companies talk about parties, insurance brands talk about safety and protecting what you care about most, PR brands talk about how to shine in the community. Social Media is a huge data mine. That’s one of it’s most amazing benefits. Not just data in the traditional sense, of how many people are looking at a site, but relevant data about how people think and feel.\u00a0 If you listen carefully, you’ll be able to build content and have conversations that build trust and make you memorable.<\/p>\n Connect With Communities<\/strong><\/p>\n To expand your network, so let everyone you know that you’re on Social Meda.\u00a0 Promote your presence on your business cards, websites, other social media sites.\u00a0 Let people know where they can find you.\u00a0 Follow and engage your customers and people on Social Media.\u00a0 Social Media is about conversations. Talk, listen, learn and respond.\u00a0 Talk to people. Share what you think and know, as well as your content, products and services.\u00a0 Balance sharing with promoting.\u00a0 Listen to your customers and respond, show interest in what matters.\u00a0 By interacting and engaging, you’ll be able to make the transition from a company on the outside; you’ll be a trusted member of the community.<\/p>\n Communicate with Consistency<\/strong><\/p>\n Building and maintaining relationships requires consistency.\u00a0 Once relationships are established, consistent communication within the communities is needed.\u00a0 Be sure to communicate with your Social Media communities regularly.\u00a0 This can be via a status update, blog post or content from other sources.\u00a0 Setting up profiles and then going silent will cause followers to shift to more engaging brands.<\/p>\n About the Author:<\/strong> If you\u2019ve ever wondered how you\u2019re going to build your brand using social media, then pay attention to our our guest columnist today.\u00a0\u00a0Staci J. Shelton <\/strong>is a social media expert and blogger who specializes in building and maximizing online relationships.<\/p>\n","protected":false},"excerpt":{"rendered":" You’ve seen people with thousands of fans and followers on Twitter and Facebook. You’ve heard stories of people selling services […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[263,409],"tags":[],"yoast_head":"\n