{"id":8129,"date":"2014-03-05T06:00:50","date_gmt":"2014-03-05T14:00:50","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=8129"},"modified":"2014-03-05T06:00:50","modified_gmt":"2014-03-05T14:00:50","slug":"a-great-new-way-to-engage-with-your-list","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/a-great-new-way-to-engage-with-your-list\/","title":{"rendered":"A Great New Way to Engage with Your List"},"content":{"rendered":"

If you haven’t heard yet, Google has expanded it’s efforts to help you overcome email overwhelm — they’ve broadened the addition of an “Unsubscribe” link in their emails. \u00a0If you haven’t seen it yet (and it hasn’t seemed to hit my inbox yet) it looks something like this —<\/p>\n

<\/p>\n

\"unsubscribe\"<\/p>\n

The idea is to make it more obvious and easy to unsubscribe. \u00a0I’ve actually seen this before (they first launched it in 2009) but in the past week, they’ve expanded its use. \u00a0Although I’ve not seen it myself, I wish it was working when I got THIS email:<\/p>\n

\"ancestry\"ancestry<\/p>\n

 <\/p>\n

What you see here is an email from ancestry.com. \u00a0I did register when my son was doing a project – but I’m really not interested in receiving emails from them anymore. \u00a0So I looked at the top of the email for the PROMISE of the Google Unsubscribe — didn’t find it. \u00a0Then I looked at the bottom of the email for the unsubscribe link — didn’t find that either. \u00a0I made the attempt to login and change my preferences — and this was going to take me a solid 10 minutes (I swear)! \u00a0Then I got pissed.<\/p>\n

The whole idea is to make it easy for folks to leave your list — but for some reason, companies take this very personally. \u00a0I think that this is a mistake. \u00a0I don’t know about you, but I subscribe and unsubscribe from lists very frequently. \u00a0On again, off again and on again. \u00a0This is because sometimes I’m very interested in a topic and then the project ends or I no longer have an interest in this topic. \u00a0This is completely normal.<\/p>\n

Your goals should be toward list engagement — and not size. \u00a0Again — this is truly one area where size doesn’t matter. \u00a0f course if you have a large and ENGAGED list — then this is true heaven for all marketers. \u00a0But absent of size, engagement is what you want.<\/p>\n

Here are my tips to make sure that you have a relevant and engaged list:<\/p>\n

    \n
  1. Don’t fear the unsubscribe reaper<\/strong> — The first step is one of mindset. \u00a0Don’t take unsubscribes personally – rejoice in them. \u00a0This means that this person isn’t going to engage with you at this time — so why bother having them on your list if receiving your emails is going to upset them.<\/li>\n
  2. Make it easy for them to unsubscribe –<\/strong>– There are some companies that put the unsubscribe link right at the top — this makes it easy for you to unsubscribe when you want to. \u00a0Again — see #1.<\/li>\n
  3. Engage with your list<\/strong> — Let me get a little more specific about this. \u00a0Engagement means to ask questions, get into conversations, and get your list to take some kind of action in your email. \u00a0One way to do that is to use QuestionPro’s Survey Software<\/a>. \u00a0You can add links or even embed<\/a> a survey into your HTML newsletters. \u00a0The cool thing about this is that it also entices your list to come back and see the results and actually learn something.<\/li>\n<\/ol>\n

    The bottom line in your marketing and communications with your list is to stop treating them like a list and start treating your list as people. \u00a0You’ll find that your emails get opened and more people will engage with you because you provide valuable information.<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you haven’t heard yet, Google has expanded it’s efforts to help you overcome email overwhelm — they’ve broadened the […]<\/p>\n","protected":false},"author":128,"featured_media":8133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[428],"yoast_head":"\nA Great New Way to Engage with Your List | QuestionPro<\/title>\n<meta name=\"description\" content=\"If you haven't heard yet, Google has expanded it's efforts to help you overcome email overwhelm -- they've broadened the addition of an "Unsubscribe" link\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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