{"id":814,"date":"2009-11-13T07:15:25","date_gmt":"2009-11-13T07:15:25","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=814"},"modified":"2009-11-13T07:15:25","modified_gmt":"2009-11-13T07:15:25","slug":"small-talk-is-big-business","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/small-talk-is-big-business\/","title":{"rendered":"Small talk is big business"},"content":{"rendered":"

Positive word-of-mouth<\/h2>\n

I listened in on a recent Word of Mouth Marketing Association (WOMMA) webinar in which John Moore, of Brand Autopsy<\/a> stated:<\/p>\n

Social Media helps small businesses seem big and big businesses act small<\/em><\/p><\/blockquote>\n

Knowing the psychographics of your customers can help you not just act small but be small and have one-to-one level conversations with them.\u00a0 This is exactly what will ignite positive word of mouth for your business!<\/p>\n

According to Forrester Research, 94% of consumers trust word of mouth, and 84% of business buyers say Word of Mouth has the greatest influence over their purchase decisions, far surpassing any form of paid media. Nielsen, the market research firm, recently called Word of Mouth \u201cthe world\u2019s most powerful sales tool.\u201d Social media only amplifies word of mouth.<\/p>\n

What information helps big businesses create profitable small talk?<\/h2>\n

Get to know where they spend time.\u00a0 It could be with an organization. It could be within an industry-specific association. It could be where they find the latest information for their profession.\u00a0 Knowing your client\u2019s associations will help you understand the current conversations they\u2019re participating in and what matters to them.<\/p>\n

If you would like to jump in on the conversations, be in the know, and genuinely care what\u2019s new for your client\u2019s or what\u2019s causing the most pain \u2013 find out their associations and set up a Google alert to give you updates on the latest information posted to the web.<\/p>\n

Now, you can engage your clients about what\u2019s on their minds, engage them, and incite action.<\/p>\n

If you\u2019re interested in Customer Experience topics, we think you might enjoy reading: Weathering the CX storm<\/a><\/p>\n

Know your client\u2019s circle of influence<\/h2>\n

Do you know who they influence or impact?\u00a0 It could be students, people they mentor or people they\u2019ve helped.\u00a0 Often when you make a difference in the life of someone, they feel such tremendous gratitude.\u00a0 This gratitude influence them to assist in a way that makes them feel that there\u2019s balance between what you received and what you eventually give them.<\/p>\n

Know who they are \u201cthe best customers\u201d for. If you follow the checkbook, you\u2019ll see who your clients directly influence through their livelihood.\u00a0 This \u201cfood chain\u201d can reveal to you who your client\u2019s influence.<\/p>\n

What a tremendous way to engage in one-to-one conversations that are meaningful and presented in a manner that is comfortable and familiar to them.<\/p>\n

Find out:<\/p>\n