{"id":83557,"date":"2019-11-18T00:56:34","date_gmt":"2019-11-18T08:56:34","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=83557"},"modified":"2019-11-18T00:56:34","modified_gmt":"2019-11-18T08:56:34","slug":"automation-in-market-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/automation-in-market-research\/","title":{"rendered":"Is there place for automation in Market Research?"},"content":{"rendered":"

Better, more straightforward, faster is the mantra most businesses follow to achieve their organizational goals.<\/span><\/p>\n

Automation is the control of processes or machines with the use of technology, computer software, and algorithms. Since the beginning of the 21st century, the word \u2018Automation\u2019 has become a way of life. From simple stuff like auto-filling a form on a website to more complicated things like autonomous driving, automation is only going to get deeper ingrained into our lives. As businesses and organizations become agile and want to be more customer-centric and revenue-driven, automation is becoming the cornerstone of our way of life without us even knowing.<\/span><\/p>\n

Jobs lost are jobs gained with automation<\/span><\/h2>\n

The debate about the effects of automation is ongoing mainly among economists and technology experts. Pessimists are anxious that automation could lead to the mass destruction of jobs, but optimists see automation opening and creating new jobs in the market. It is a part of the human essence and creativity, where we as humans have always pushed ourselves toward \u2018getting the job done.\u2019<\/span><\/p>\n

A simple example of jobs not lost due to automation is the introduction of ATM\u2019s in the 1990s. Machines have replaced bank tellers. Well, not entirely, but to a great extent, of course. However, these tellers did not lose their jobs. Instead, new posts were created to replace these jobs. Positions like ATM loaders, ATM maintenance, and security workers were newly opened, employing more people than tellers. Also, as the need for tellers decreased, they were trained and shifted to newer job roles like sales, technical support, and helping bank customers perform routine financial transactions. Today, even ATM’s are diminishing due to online purchases and the use of mobile payment gateways. But that, in turn, has opened up a new market. Automation isn\u2019t stagnant; it is always evolving. It does not get rid of jobs totally but helps generate jobs that support it.<\/span><\/p>\n

Select your respondents<\/strong><\/a><\/p>\n

5 Automation facts and stats in 2019:<\/span><\/h2>\n

Some interesting facts about automation in the modern marketplace ecosystem, in the year 2019, are:<\/span><\/p>\n