![\"iStock_000003164931XSmall\"](\"https:\/\/diymarketers.com\/\/wp-content\/uploads\/2007\/07\/iStock_000003164931XSmall-150x150.jpg\" "\\"iStock_000003164931XSmall\\"")
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Let’s get one thing straight.\u00a0 You don’t sell products or services – you provide\u00a0offerings.\u00a0There’s a difference.\u00a0 And the difference is so much bigger than semantics.\u00a0 In fact, if you are struggling with what makes your company unique, then this distinction will really help.<\/p>\n
Products are things. Services are actions. People are priceless. \u00a0But Offerings are Everything that’s Uniquely YOU.<\/p>\n
Picture your offering being everything – the entire package that you offer to your customers – just as a butler would.\u00a0 You are the butler, serving your customers and the offering is the unique combination of product, service and people presented in your unique way.\u00a0 If each of us is unique, then by definition your company and it’s offerings are like no other.<\/p>\n
6 Steps to your unique Irrisistable Offering<\/strong><\/p>\n It’s one thing to talk about irrisitable offerings and quite another to actually create them.\u00a0 Here’s an easy way to start from scratch and finish irrisistable at any price.<\/p>\n You can build an\u00a0irresistible\u00a0offering no matter how long you’ve been in business — it’s not just for new companies or start-ups. \u00a0 Building a new and\u00a0irresistible\u00a0offering can actually revitalize your bottom line. \u00a0This is an ideal time to create a new offer for the holiday season, for year end and for the beginning of a new year.<\/p>\n About the Author: <\/strong>Ivana Taylor is CEO of Third Force, a strategic firm that helps small businesses get and keep their ideal customer. She’s the co-author of the book “Excel for Marketing Managers” and proprietor of\u00a0DIYMarketers<\/a>, a site for in-house marketers. Her blog is\u00a0Strategy Stew<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Let’s get one thing straight.\u00a0 You don’t sell products or services – you provide\u00a0offerings.\u00a0There’s a difference.\u00a0 And the difference is […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6,13],"tags":[429],"yoast_head":"\n\n