{"id":86974,"date":"2020-01-08T05:10:56","date_gmt":"2020-01-08T13:10:56","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=86974"},"modified":"2023-07-31T08:49:32","modified_gmt":"2023-07-31T08:49:32","slug":"eliminate-order-bias-in-surveys-with-question-randomization","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/eliminate-order-bias-in-surveys-with-question-randomization\/","title":{"rendered":"Eliminate order bias in surveys with question randomization"},"content":{"rendered":"

Depending on the flow of the questions in a survey, a respondent might feel inclined to think in a certain direction. It influences people to behave or develop an opinion in a way you desire. This can affect data quality. Hence, it is the survey creator\u2019s responsibility to make sure that the respondents aren\u2019t influenced by any kind of bias and extract honest opinion from them. Unbiased responses will ensure data accuracy and will, in turn, ensure good quality insights from the market research. Question randomization removes discrepancies in the method of collecting data and eliminates bias.<\/span><\/p>\n

Randomization is a technique used to overcome order bias – the bias that generates from the order of answer choices. Respondents tend to favor choices at the beginning and end of a list because they stay in memory. It is likely that the respondents\u2019 first few answers selection is based on the need to save time. Question randomization solves this problem by presenting survey questions randomly to the respondent.<\/span><\/p>\n

LEARN ABOUT:<\/strong> Survey Mistakes And How to Avoid<\/a><\/p>\n

What\u2019s new in QuestionPro surveys?<\/span><\/h3>\n

QuestionPro lets its users create survey blocks to better organize and manage questions in the survey. You can now also randomize the order of questions in these blocks. This feature is available to all users with the research edition license.<\/span><\/p>\n

With question randomization, you can randomize all questions on a page or specific questions on a page. The randomization order can be set as one of the below types:<\/span><\/p>\n

    \n
  1. Random<\/b>:\u00a0 Randomly display all the questions placed under this option.<\/span><\/li>\n<\/ol>\n

    \"random<\/p>\n

      \n
    1. Random subse<\/b>t: Display specific questions from the list of questions placed under this option<\/span><\/li>\n<\/ol>\n

      \"randomization\"<\/p>\n

        \n
      1. Do not display<\/b>: Hide the question(s) which placed under this option.<\/span><\/li>\n<\/ol>\n

        \"hide<\/p>\n

        Note<\/b>: This feature will be available only in new surveys.<\/span><\/p>\n

        How to randomize questions in a survey block?<\/span><\/h3>\n