{"id":87260,"date":"2020-01-08T22:30:15","date_gmt":"2020-01-09T06:30:15","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=87260"},"modified":"2023-07-05T10:40:26","modified_gmt":"2023-07-05T10:40:26","slug":"card-sorting-question","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/card-sorting-question\/","title":{"rendered":"Get respondents to categorize & rank with the card sorting question\u00a0"},"content":{"rendered":"

What is card sorting?<\/b><\/h2>\n

Definition: Card sorting is defined as an interactive <\/span>research technique designed to analyze how people understand and categorize information. The card sorting data gives organizations a better sense of how they should present information to a target audience. What makes sense to an organization may not always translate to the customer. The<\/span> card sorting survey feature<\/span><\/a> closes this gap and ensures everyone is on the same page. As a question type, it is highly interactive and allows respondents to sort, categorize, and rank based on the order of preference.<\/span><\/p>\n

Gather research insights<\/strong><\/a><\/p>\n

When to use card sorting<\/b><\/h3>\n

Use card sorting as an interactive way to understand your user\u2019s or customer\u2019s understanding and expectations of your topics. Here are some real-life examples of when to use card sorting.<\/span><\/p>\n

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  • Grouping features and attributes together of new products\/services.<\/span><\/li>\n
  • Designing or improving existing websites – what site info should go where.<\/span><\/li>\n
  • Understand and compare different concepts and ideas.<\/span><\/li>\n
  • Find out how people rank or arrange concepts given based on a set of criteria.<\/span><\/li>\n<\/ul>\n