

{"id":886,"date":"2009-11-27T18:18:27","date_gmt":"2009-11-27T18:18:27","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=886"},"modified":"2023-08-23T05:38:30","modified_gmt":"2023-08-23T05:38:30","slug":"increase-your-profits-by-getting-rid-of-difficult-customers","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/increase-your-profits-by-getting-rid-of-difficult-customers\/","title":{"rendered":"Increase your profits by getting rid of difficult customers"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Do we really ought to work with unappreciative customers?<\/h2>\n\n\n\n<p>I\u2019ve been told that every business has to work with \u201cDifficult Customers.\u201d&nbsp; And, we all have to work with \u201cDifficult People.\u201d Well, I don\u2019t buy it.<\/p>\n\n\n\n<p>What happened to the rest of us nice, reasonable people that allowed those jerks to rule us?!<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/time-to-value\/\">Time to Value<\/a><\/em><\/p>\n\n\n\n<p>There is a multi-million dollar training industry built around the assumption that we all have to work with difficult people. But here are two big reasons why no one should work with difficult customers.<\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=CX&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/886&amp;lang=en&amp;cat=customer-engagement|customer-experience|customer-satisfaction-2\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Difficult customers want what your business system isn\u2019t designed to deliver<\/strong><\/h3>\n\n\n\n<p>For example; I worked for a manufacturer who called some of the biggest medical device, appliance, and automotive companies their customers. But these companies had specialized systems that required literally hundreds of man-hours of maintenance on our part so that we can fulfill THEIR quality systems\u2019 requirements \u2013 in addition to our own. So we had two kinds of customers; high-maintenance (the big guys) and low-maintenance (the little guys). We literally made twice the margin on our smaller customers than we did on the big ones. They loved us, we loved them and doing what they hired us to do was fast and easy; hence profitable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Difficult customers have no idea why they should work with you instead of a competitor<\/strong><\/h3>\n\n\n\n<p>Do you have customers that charge their customers a lot, but expect you to do more work for less or customers that are constantly complaining about your prices? This should tell you that your customer understands why customers choose them \u2013 but they know that you don\u2019t understand what value you provide \u2013 and so they take advantage. Chances are that your best customers KNOW why they choose to work with you, but you don\u2019t. If you like these people and want to keep working with them, be clear about what sets you apart and the value you offer and charge accordingly.&nbsp; If they are disrespectful and mean, get rid of them.&nbsp; It\u2019s bad enough that you\u2019re losing money; you shouldn\u2019t have to be abused in the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maybe it&#8217;s not me, maybe it&#8217;s you<\/h2>\n\n\n\n<p>You can see how you\u2019re literally hemorrhaging profits in each of these situations. If your customer requires specific processes and systems to meet their customers\u2019 requirements and that would require that you either work 24\/7, hire more people, or force the people that you have to jump through hoops at a moment\u2019s notice \u2013 this is costing you money!&nbsp; It may not show up as a line item, but when you have people leaving their desks in search of specific data, or creating reports that weren\u2019t expected, or sitting in meetings resolving problems you didn\u2019t anticipate, these are all unnecessary and hidden costs that are eroding your margins and driving your employees insane.<\/p>\n\n\n\n<p>In the second case, you\u2019re dealing with a situation of corporate low self-esteem. You may have been so eager to put their name on your customer list, that you allowed your true value and profits to erode. You may be living in fear that you will lose them. But if you realize what this means, the unappreciative customer is literally taking up space that a wonderful, appreciative, loyal and profitable customer could be taking \u2013 you may see things differently.<\/p>\n\n\n\n<p>Small business owners of the world \u2013 vow to work with customers who love and appreciate the value you bring and watch your profits go up!<\/p>\n\n\n\n<p><strong>About the Author: <\/strong>Ivana Taylor is CEO of Third Force, a strategic firm that helps small businesses get and keep their ideal customer. She&#8217;s the co-author of the book &#8220;Excel for Marketing Managers&#8221; and proprietor of&nbsp;<a href=\"http:\/\/www.diymarketers.com\/\">DIYMarketers<\/a>, a site for in-house marketers. Her blog is&nbsp;<a href=\"https:\/\/diymarketers.com\/\/\">Strategy Stew<\/a>.&nbsp;&nbsp; You can reach her directly at Ivana@thirdforce.net.<\/p>\n\n\n\n<p><b>At QuestionPro, we work on what we believe in.&nbsp;<\/b><a href=\"https:\/\/info.questionpro.com\/meetings\/kenneth-peterson\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Schedule a demo<\/span><\/a> and discover how to boost customer loyalty and collect valuable consumer insights through our CX survey and analytics management platform.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>What is QuestionPro CX?<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do we really ought to work with unappreciative customers? I\u2019ve been told that every business has to work with \u201cDifficult [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":18289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[252,169,245],"tags":[429],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase your profits by getting rid of difficult customers | QuestionPro<\/title>\n<meta name=\"description\" content=\"Do we really ought to work with unappreciative customers? 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I\u2019ve been told that every business has to work with \u201cDifficult Customers.\u201d&nbsp; And, we all\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/increase-your-profits-by-getting-rid-of-difficult-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2009-11-27T18:18:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-23T05:38:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/startup-photos1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ivana Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/increase-your-profits-by-getting-rid-of-difficult-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/increase-your-profits-by-getting-rid-of-difficult-customers\/\"},\"author\":{\"name\":\"Ivana Taylor\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\"},\"headline\":\"Increase your profits by getting rid of difficult customers\",\"datePublished\":\"2009-11-27T18:18:27+00:00\",\"dateModified\":\"2023-08-23T05:38:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/increase-your-profits-by-getting-rid-of-difficult-customers\/\"},\"wordCount\":697,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Marketing Strategy\"],\"articleSection\":[\"Customer Engagement\",\"Customer Experience\",\"Customer Satisfaction\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/increase-your-profits-by-getting-rid-of-difficult-customers\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/increase-your-profits-by-getting-rid-of-difficult-customers\/\",\"name\":\"Increase your profits by getting rid of difficult customers | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2009-11-27T18:18:27+00:00\",\"dateModified\":\"2023-08-23T05:38:30+00:00\",\"description\":\"Do we really ought to work with unappreciative customers? 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