{"id":9390,"date":"2014-04-15T06:00:46","date_gmt":"2014-04-15T13:00:46","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=9390"},"modified":"2014-04-15T06:00:46","modified_gmt":"2014-04-15T13:00:46","slug":"your-surveys-are-valuable-sales-tools-see-how","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/your-surveys-are-valuable-sales-tools-see-how\/","title":{"rendered":"See how your surveys are valuable sales tools"},"content":{"rendered":"

Budget cuts<\/h2>\n

Have you ever noticed that whenever it’s time for budget cuts, marketing programs, and market research are always at the top of the list?<\/p>\n

That’s because these activities tend to fall into the “nice to have or nice to do” category of expenses rather than the “must do” category.<\/p>\n

I mean, when have you ever seen a company cut down on production or sales when times are tough and they need to get orders in and push orders out?<\/p>\n

Exactly.<\/p>\n

Well, today is the day I’m going to give you a much-needed contextual whack on the side of the head. Today I’m going to show you how you can use your survey tool as a valuable “trigger event” predictor that will help you bring sales through the door — and look like a hero.<\/p>\n

Trigger events are all around you<\/h2>\n

Trigger events are sales just waiting for you to close them, you just have to see them.<\/p>\n

Craig Elias is the man behind the “Trigger Event” — or perhaps he calls it “Event Trigger”, any way you slice it, he has made a profitable living paying attention to those small actions potential buyers take that signal a big purchase. \u00a0If you want more details than I’m going to cover here, check out his blog<\/a> or better yet, pick up a copy of his book , Shift<\/a>\u00a0.<\/p>\n

Here’s how trigger events work. \u00a0There are incidents or events that occur that prompt or trigger us to go looking for a product, service — solution. \u00a0For example, pregnancy is a trigger event, as is buying a house or getting married. \u00a0You get the idea; an event happens and suddenly you’re in the market for a whole lot of things.<\/p>\n

Looking to start a survey? Check out these free customer satisfaction survey templates<\/a><\/p>\n

It requires a step-by-step approach<\/h2>\n

This is where your surveys can come in really handy.<\/p>\n

    \n
  1. Segment your customer list. \u00a0This is critical because your customers will be frustrated and unsubscribe if you send them unrelated messages and surveys.<\/li>\n
  2. Design several surveys designed to tag and measure your customers’ progress along an event cycle. \u00a0For each segment, you’ll want to design a survey (or surveys) that pinpoint your customer’s “location” on a purchasing event timeline. \u00a0For example; have you had a baby in the last 6 months?<\/li>\n
  3. Send surveys regularly to catch an event trigger and market to it.<\/li>\n<\/ol>\n

    The real business benefit to your organization will be not only having a closer connection to what’s happening in your customers’ lives but actually being able to track and predict where they are in your selling cycle.<\/p>\n

    Looking to deliver exceptional customer experience?<\/strong> Discover more about how to delight your customer at every touchpoint and turn them into brand advocates.<\/p>\n

    Learn more about QuestionPro CX<\/strong><\/a><\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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