{"id":9443,"date":"2014-05-01T20:00:51","date_gmt":"2014-05-02T03:00:51","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=9443"},"modified":"2025-08-19T00:25:54","modified_gmt":"2025-08-19T07:25:54","slug":"fridayfive-stories-from-around-the-web","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/","title":{"rendered":"#FridayFive \u2013 Stories from Around the Web"},"content":{"rendered":"

Hope everyone has had another great week. Check out these five stories we found this week which relate to market research & small business. Enjoy your weekend!
\nDon\u2019t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective – Communispace\"friday-five-1temp\"
\nKat L. of Communispace explains the term “uncanny valley” and when the relationship between Big Data and marketing becomes, well, creepy.<\/p>\n

How Widespread Is Geofencing In Market Research? – GreenBook
\nHow often is Geofencing actually used when conducting market research? Scott Weinberg via GreenBook looks at the practice and whether companies are actually performing it.<\/p>\n

Are There Advantages to Volunteering in the Market Research Industry? – LandMark Blog
\nVaugn Mordecai discusses whether there are any advantages to volunteering in the market research industry.<\/p>\n

Content Marketing’s Other Role – AdAge
\nDespite content marketing going mainstream, are marketers using it to their full advantage? You Mon Tsang via AdAge examines the issue in depth.<\/p>\n

Is Market Research Actually Beneficial? – Quirks Blog<\/p>\n

Emily Goon of Quirk’s Marketing Research Media posted an article detailing British singer Lily Allen’s comments on market research – and how it’s basically worthless. What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"

Hope everyone has had another great week. Check out these five stories we found this week which relate to market […]<\/p>\n","protected":false},"author":129,"featured_media":9466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6],"tags":[424],"yoast_head":"\n#FridayFive \u2013 Stories from Around the Web | QuestionPro<\/title>\n<meta name=\"description\" content=\"Hope everyone has had another great week. Check out these five stories we found this week which relate to market research & small business. Enjoy your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#FridayFive \u2013 Stories from Around the Web | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Hope everyone has had another great week. Check out these five stories we found this week which relate to market research & small business. Enjoy your\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-02T03:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T07:25:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/05\/friday-five-1temp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"131\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vincent Konkel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincent Konkel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/\"},\"author\":{\"name\":\"Vincent Konkel\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/d56b96f4b7b931c35979dbb6ee7a4d01\"},\"headline\":\"#FridayFive \u2013 Stories from Around the Web\",\"datePublished\":\"2014-05-02T03:00:51+00:00\",\"dateModified\":\"2025-08-19T07:25:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/\"},\"wordCount\":200,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"News\"],\"articleSection\":[\"QuestionPro Products\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/\",\"name\":\"#FridayFive \u2013 Stories from Around the Web | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2014-05-02T03:00:51+00:00\",\"dateModified\":\"2025-08-19T07:25:54+00:00\",\"description\":\"Hope everyone has had another great week. Check out these five stories we found this week which relate to market research & small business. Enjoy your\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QuestionPro\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"QuestionPro Products\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/questionpro_products\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"#FridayFive \u2013 Stories from Around the Web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/d56b96f4b7b931c35979dbb6ee7a4d01\",\"name\":\"Vincent Konkel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4d9ffc24054070fbfdebbfa77b63f4e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4d9ffc24054070fbfdebbfa77b63f4e6?s=96&d=mm&r=g\",\"caption\":\"Vincent Konkel\"},\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/vinnykonkel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"#FridayFive \u2013 Stories from Around the Web | QuestionPro","description":"Hope everyone has had another great week. Check out these five stories we found this week which relate to market research & small business. Enjoy your","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/","og_locale":"en_US","og_type":"article","og_title":"#FridayFive \u2013 Stories from Around the Web | QuestionPro","og_description":"Hope everyone has had another great week. Check out these five stories we found this week which relate to market research & small business. Enjoy your","og_url":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2014-05-02T03:00:51+00:00","article_modified_time":"2025-08-19T07:25:54+00:00","og_image":[{"width":200,"height":131,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/05\/friday-five-1temp.png","type":"image\/png"}],"author":"Vincent Konkel","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Vincent Konkel","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/"},"author":{"name":"Vincent Konkel","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/d56b96f4b7b931c35979dbb6ee7a4d01"},"headline":"#FridayFive \u2013 Stories from Around the Web","datePublished":"2014-05-02T03:00:51+00:00","dateModified":"2025-08-19T07:25:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/"},"wordCount":200,"commentCount":0,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"keywords":["News"],"articleSection":["QuestionPro Products"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/","url":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/","name":"#FridayFive \u2013 Stories from Around the Web | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2014-05-02T03:00:51+00:00","dateModified":"2025-08-19T07:25:54+00:00","description":"Hope everyone has had another great week. Check out these five stories we found this week which relate to market research & small business. Enjoy your","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"QuestionPro","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/"},{"@type":"ListItem","position":3,"name":"QuestionPro Products","item":"https:\/\/www.questionpro.com\/blog\/category\/questionpro\/questionpro_products\/"},{"@type":"ListItem","position":4,"name":"#FridayFive \u2013 Stories from Around the Web"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/d56b96f4b7b931c35979dbb6ee7a4d01","name":"Vincent Konkel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4d9ffc24054070fbfdebbfa77b63f4e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d9ffc24054070fbfdebbfa77b63f4e6?s=96&d=mm&r=g","caption":"Vincent Konkel"},"url":"https:\/\/www.questionpro.com\/blog\/author\/vinnykonkel\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/05\/friday-five-1temp.png","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/05\/friday-five-1temp.png","author_info":{"display_name":"Vincent Konkel","author_link":"https:\/\/www.questionpro.com\/blog\/author\/vinnykonkel\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/9443"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=9443"}],"version-history":[{"count":1,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/9443\/revisions"}],"predecessor-version":[{"id":1035106,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/9443\/revisions\/1035106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/9466"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=9443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=9443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=9443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}