An NPS email asks a customer or employee to rate, on a scale of 0 to 10, how likely they are to recommend your company. The reply sorts respondents into promoters, passives, and detractors. The resulting Net Promoter Score becomes one of the simplest signals of loyalty a business has.<\/p>\n\n\n\n
Getting someone to actually answer that email is a different problem than designing the survey itself. Subject lines get ignored, and links go unclicked. A badly timed send can cut a response rate that a better one would have doubled.<\/p>\n\n\n\n
In this article, we\u2019ll explore ready-to-use NPS email templates for customers and employees, plus subject line tactics that hold up under testing. It also covers the tips that move real response rates, not just open rates.<\/p>\n\n\n\n\n\n
An NPS email delivers the core Net Promoter Score question straight to an inbox. It asks how likely someone is to recommend the company to a friend or colleague. Email is the most common way companies collect this data, since it reaches an existing contact list without needing an app or a live interaction.<\/p>\n\n\n\n
A typical NPS email includes:<\/p>\n\n\n\n
Once enough responses come in, the Net Promoter Score<\/a> is calculated. Subtract the percentage of detractors from the percentage of promoters to get the number.<\/p>\n\n\n\n Email is not the only channel for collecting NPS data. Two closely related distinctions get mixed up often: which channel you send through, and when in the relationship you send it.<\/p>\n\n\n\nNPS email vs. other ways to distribute the survey<\/strong><\/h2>\n\n\n\n