{"id":94897,"date":"2020-03-27T04:16:23","date_gmt":"2020-03-27T11:16:23","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=94897"},"modified":"2023-12-07T06:26:33","modified_gmt":"2023-12-07T06:26:33","slug":"guide-to-best-survey-questions","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/guide-to-best-survey-questions\/","title":{"rendered":"Your definitive guide to writing the best survey questions"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">A well-written survey is one of the best tools for improving customer, client, and employee satisfaction. To get the most out of any survey platform, though, you need to know how to write survey questions that gather the right insights and how to avoid some <a href=\"https:\/\/www.questionpro.com\/blog\/survey-questions-you-should-never-ask\/\">survey questions<\/a>.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Writing survey questions that gather actionable feedback requires a strategy. You\u2019ve probably already received some customer experience surveys, or perhaps your organization deploys surveys among employees to check the pulse of <a href=\"https:\/\/www.questionpro.com\/blog\/questions-to-ask-about-company-culture\/\">company culture<\/a>. As a survey taker, you may notice some questions that don\u2019t address what you feel are the most critical issues, while others spark thoughtful responses.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When you include carefully crafted questions, it\u2019s easy to turn feedback into positive change. Make every question count by using our guide to writing survey questions to build your next survey.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Four questions to ask before writing survey questions<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Learning how to write survey questions is best accomplished by thinking ahead. This involves selecting your survey audience and having a plan to measure, learn, and follow up on the results. Before you start writing survey questions, take a moment to ask yourself a few strategic questions:\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">1. Who is taking the survey?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">This might seem like a simple question, but it\u2019s not. When you\u2019re writing survey questions, it helps to know as much as you can about the people who will be completing your survey. If your answer is \u201ccustomers\u201d or \u201cprospective customers,\u201d take a moment to figure out who that demographic is and what makes them tick. The more you know about their shared interests, needs, and consumer habits, the more you can fine-tune your questions to unlock their authentic insights. The same can be said of clients, employees, partners, investors, and more.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Keep these variables in mind:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Their relationship to the organization \u2013 are they existing customers, employees, prospective clients, philanthropic donors, volunteers?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Common problems and pain points (related and unrelated to your business).<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Income levels, spending behaviors, and occupations.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Social and cultural backgrounds, such as gender and ethnicity.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Shared interests and values.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Family structures (families with children, pets, no children, and so on).<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How long they\u2019ve been communicating with your organization.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What types of technology and media they consume \u2013 this can open opportunities to use innovative surveys, like a<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/distributed-via-QRcodes.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0QR code survey<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0or a<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/video.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0survey with video<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">If you don\u2019t have all the answers to these questions about your key demographics, don\u2019t worry. Some preliminary market research can help \u2013 it\u2019s an excellent opportunity to learn more about the people you\u2019ll be addressing. Use the information you do have about your <a href=\"https:\/\/www.questionpro.com\/blog\/intended-audience\/\">intended audience<\/a> to set expectations for what you hope to learn from each survey. This brings us to the next question.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">2. What are you hoping to learn?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">You are not planning to distribute a survey just for the sake of having a survey. You want a clear takeaway, so define the kinds of information and insights you hope to gather from the results. Consider these examples of specific learnings as a guide to writing survey questions:<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">What do your customers think would improve your e-commerce experience?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Do you want to know how employees are using new tools to do their work?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Have you recently launched a new product and want detailed reviews to develop future iterations?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">What you hope to learn will be specific to your organization and the particular goals each survey supports. Make sure everyone assigned to this project is aligned on this intended outcome before writing survey questions, and you\u2019re one step closer to success.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">3. How will you measure feedback?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Knowing what you want to get out of your survey is part of a solid survey strategy. Next, you need to determine how you are going to measure the feedback you get. The types of questions you use \u2013\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/multiple-choice-multiple-answer.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">multiple choice: select many<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0or<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/branching.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0skip logic\/branching<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0survey questions, and so on \u2013 will affect how your data can be measured.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let\u2019s consider two types of feedback you will collect from your survey responses \u2013 quantitative and qualitative data \u2013 and how you can measure each.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Quantitative data<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Some questions are formatted to be quantifiable, meaning the data can be measured in numbered outcomes. You can record this data as whole numbers, percents, and fractions of the total responses. For example, when looking at the responses to a<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/constant-sum.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0constant sum question<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0or<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/sliderscale.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0slider scale question<\/span><\/a><span data-preserver-spaces=\"true\">, you might learn that participants consider the online user experience a high priority compared to other factors when choosing where to spend their money. For the sake of clarity, many organizations seek only quantitative data while writing survey questions.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Qualitative data<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Qualitative data often reveals information that gets at the heart of human experiences and values, and it is not directly measurable numerically. For example, you could ask participants an open-ended question, such as \u201cWhy do you choose to support this company over its competitors?\u201d You can expect a variety of nuanced answers from that type of question. Measuring these responses could include a sentiment rating system or individualized assessment, and the effort invested in measuring qualitative answers offers insightful and personalized feedback.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Although qualitative responses might seem harder to measure than quantitative responses, you can still create action plans from both kinds of data. QuestionPro makes it easy to measure both types of responses with user-friendly reports, offering you a more balanced perspective and ultimate freedom when writing survey questions.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">4. Do you have a follow-up plan?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">A thoughtful follow-up is part of a successful survey and impacts the questions you\u2019ll include. The words and tone you use when writing survey questions need to point toward a follow-up plan \u2013 the way you intend to communicate with consumers, employees, or partners after they complete the survey.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Will you present them with any immediate results so they can see who shares their perspectives? Do you plan to offer a timeline for when they can expect an action plan to roll out? Your survey follow-up should keep these best practices in mind:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Thank participants and let them know you value their time and input.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Provide promised incentives, such as a gift card or discount code.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Offer a timeline of when they can expect further communication or an action plan.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ask for feedback on the survey experience.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">However, you follow up with participants, craft your survey questions with future correspondence in mind. Writing survey questions is the start of a great conversation, after all.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT: <\/strong><a href=\"https:\/\/www.questionpro.com\/survey-templates\/user-interface-survey-questions\/\">User Interface Survey Questions<\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">How to write survey questions strategically<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you\u2019ve laid the foundation for an insightful and effective survey, it\u2019s time to start writing survey questions that bring out your participants\u2019 honest opinions.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">1. Write questions with answers in mind<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">We don\u2019t mean asking leading questions; baiting participants won\u2019t get you honest, authentic feedback. But as you\u2019re writing survey questions, try answering each one as if you were taking the survey yourself. This method gives you a better idea of whether your question is focused enough and could ladder up to some real action items.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Imagine you have a client who is launching a restaurant. They want to know the most common preferences for potential menu items. Think about how you would answer, \u201cWhat is your favorite food?\u201d as an open-ended question. You might be thinking of a dish that would be inappropriate for the restaurant\u2019s theme \u2013 and so could thousands of participants.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Instead, offer choices that represent what your client would serve real-life guests once you identify the demand. Try: \u201cRank these dishes in order from \u2018I would eat this several times a week\u2019 to \u2018I have no interest in this dish,\u2019\u201d using a<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/rank-order.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0rank order<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0question. You\u2019ll discern which dishes could be menu staples or weekly specials, as well as options that don\u2019t serve your target demographic.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">2. Leverage survey question features<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">We\u2019ve mentioned examples of various <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">survey question answer types<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0in action throughout this article. There are so many ways to ask a great survey question, and QuestionPro helps you keep your surveys engaging for participants. In addition to varying question types and knowing how to write survey questions, you can leverage features that make each survey experience unique:<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Randomizer question<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">A<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/randomizer-question.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0randomizer question<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0type can help your participants avoid order bias and make it harder to submit answers based on the input of others. This is especially useful for employee surveys and assessments where participants know each other and can compare feedback \u2013 you want to make sure all participants have the opportunity to speak for themselves and share their unbiased opinions.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Block randomizer<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">A<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/block-randomizer.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0block randomizer<\/span><\/a><span data-preserver-spaces=\"true\"> offers the same benefits as randomizing individual questions, but it allows you to group similar queries. Say your <a href=\"https:\/\/www.questionpro.com\/blog\/donor-surveys\/\">donor survey<\/a> seeks to uncover what your organization\u2019s donors think about organizational leadership, fiscal transparency, events and engagement, and outcomes. You can ask several questions about each topic, and the block randomizer will deploy them together. As a result, each participant receives a cohesive but unique experience.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">3. Use a consistent tone of voice<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Your survey questions should follow your company\u2019s branding and speak to your participants, much like you would approach other marketing and communications assets. Keep in mind that surveys tend to be more formal than everyday correspondence, so think of this as your organization having a more focused conversation. Choose your words carefully. If your tone of voice is generally playful, go ahead and write your survey questions with a touch of humor, but be appropriate and concise (see tip 4).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If your brand is visually oriented and uses graphics or emojis, consider including<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/smiley-face.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0smiley face survey<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0questions. Rather than assigning text-only descriptions like \u201cstrongly agree\u201d or \u201cstrongly disagree,\u201d smiley face questions involve a visual component. Participants select the face that best represents their reaction to the question, from a \u201cvery unsatisfied\u201d frown to a \u201cvery satisfied\u201d smile with variations in between.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">4. Be concise<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><span data-preserver-spaces=\"true\">People don\u2019t tend to enjoy surveys that take up a lot of their valuable time \u2013 and as a survey collector, you might have a deadline for receiving feedback. Make the process as efficient as possible for everyone involved by writing concise questions that are clear and to the point. You can also ensure participants complete their surveys quickly by utilizing<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/survey-timer.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">\u00a0timed survey questions<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to spark a sense of urgency.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">5. Don\u2019t shy away from hard topics<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Writing survey questions is often one of your first steps toward identifying and solving a problem. Don\u2019t shy away from crafting queries that ask for open, honest feedback. Framing your questions correctly can reveal some difficult truths and identify opportunities for improvement. Participants may even have suggestions for action items to work into your business strategy.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This brings us to the sixth and final piece of advice in our guide to writing survey questions.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">6. Stay positive<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While you\u2019re writing survey questions and assessing the feedback, stay positive. As noted in the previous section, you need to be open to negative answers. Write your questions in a manner that encourages actionable responses. When you do address a problem, don\u2019t just ask what participants don\u2019t like about an issue. Ask them what could be improved and what they would prefer to experience in its place. People are usually eager to offer a positive alternative if you take the time to ask and let them know that you take their feedback seriously.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?lan=en&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Create a free account<\/strong><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Putting it all together<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you know how to write survey questions, it\u2019s time to create an engaging and user-friendly experience for your participants. You know who they are and what you hope to gain from their feedback. Start writing survey questions with confidence and use QuestionPro as your resource for intuitive survey templates, an array of question types, and features that will drive your best action plan.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/this-or-that-questions\/\">This or that questions<\/a><\/p>\n<p><span data-preserver-spaces=\"true\">From customized training to strategic planning, we make it easy for you to get started gathering useful insights. Looking to get more out of your QuestionPro experience? Leverage our account and project management services and 24\/7 customer support to help your company succeed. Look over additional\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">samples and tips<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and start writing survey questions today!<\/span><\/p>\n<p>You can use QuestionPro for survey questions like <a href=\"https:\/\/www.questionpro.com\/blog\/income-survey-questions\/\">income survey questions<\/a>, Quantitative survey questions, Ethnicity survey questions, and life survey questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A well-written survey is one of the best tools for improving customer, client, and employee satisfaction. To get the most [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":94899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6,187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your definitive guide to writing the best survey questions | QuestionPro<\/title>\n<meta name=\"description\" content=\"A well-written survey is one of the best tools for improving customer, client, and employee satisfaction. 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