{"id":94922,"date":"2020-03-27T05:48:13","date_gmt":"2020-03-27T12:48:13","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=94922"},"modified":"2023-08-11T11:17:53","modified_gmt":"2023-08-11T11:17:53","slug":"features-that-change-the-survey-landscape","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/features-that-change-the-survey-landscape\/","title":{"rendered":"How features change the survey landscape"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Do you remember the last survey you took? Did the design, color scheme, and questions stand out?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Or did you forget about it because the overall experience was bland?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The tools you use can make or break the success of your\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">research study<\/span><\/a><span data-preserver-spaces=\"true\">, and feature-rich surveys increase responses and give you accurate data. Robust\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">features<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0like report sharing and custom design allow you to connect with survey takers. The better you connect with participants, the more effort they&#8217;ll put into answering your questions. The result is data that is accurate, reliable, and useful.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this article, we&#8217;ll look at how different features can change the results of a study. Read on to see how the right features give you impactful data.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Data collection<\/span><\/strong><\/h2>\n<p><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Market research<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0collects data to improve your business.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Successful research uses the right type of\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">data collection<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to give you useful customer insights. Choosing the wrong methods leaves you with an incomplete picture of people&#8217;s opinions; the last thing you want is to spend time and money on a study only to wind up with the wrong type of data.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Improving your business takes more than raw data \u2013 it requires the ability to analyze the collected information into actionable steps. Your survey software needs to both collect and evaluate data.\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Quantitative vs. qualitative<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Before you can choose the right collection method, you need to understand the types of data. Most data falls into two categories:\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research-vs-qualitative-research\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">quantitative and qualitative<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<ul>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Quantitative<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0This research focuses on numerical data. The information you gather provides a set of facts and figures that you can measure and analyze. For example, you send out a survey asking people to rate their satisfaction with your business on a scale of 1-5. The responses are an exact depiction of customer satisfaction you can measure.<\/span><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Qualitative<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Qualitative research seeks to identify why someone holds a particular opinion. You use a conversation to observe how a person thinks and feels. Although it&#8217;s not numerical, you still analyze qualitative data. Thanks to their interpretive nature, qualitative studies are often much smaller than quantitative studies.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Using both quantitative and qualitative research together shows you how a customer thinks, as well as why they feel a certain way.<\/span><\/p>\n<p style=\"text-align: center;\">LEARN ABOUT: <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-survey-question\/\">Qualitative Research Questions and Questionnaires<\/a><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Popular data collection methods<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">There are many ways to collect data, but the most popular methods include:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Surveys and questionnaires:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0This straightforward quantitative research method involves distributing\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/close-ended-questions.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">close-ended questions<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to customers. The survey asks questions about products and services,\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">customer experience<\/span><\/a><span data-preserver-spaces=\"true\">, or the brand itself.\u00a0<\/span><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/types-of-interviews\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Interviews<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0In this method, an interviewer asks participants questions in a one-on-one setting. The interviewee can expand on their answers to provide in-depth explanations. In-person interviews are great for getting qualitative data, but they&#8217;re expensive and can be time-consuming.<\/span><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/communities\/focus-group\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Focus groups<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Focus groups bring together small groups of people to discuss a topic. Researchers use specific criteria to choose group members that will represent a portion of a larger population. The group includes a moderator who leads the discussion. For example, if a company makes diaper bags and invites new parents to a focus group, the moderator will ask them what they need and want from a diaper bag.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Documents and records:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0You can collect data from existing research and studies through\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/secondary-research\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">secondary research<\/span><\/a><span data-preserver-spaces=\"true\">. Government agencies, universities, and corporations may provide the initial information you need for a fraction of the cost.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Surveys are an easy, cost-effective option to collect the information you need. They give you quantitative data, but you can also ask for qualitative answers through\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/what-are-open-ended-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">open-ended questions<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Design features<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Survey design is critical to success. Professional-looking surveys inspire confidence in users, encouraging them to think about each question and provide accurate answers. Generic surveys often bore respondents, leaving them open to distractions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Using all design features available to you increases response rates and data accuracy.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Use of emojis and images:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0A study from Claremont Graduate University explored emoji-based survey answers. Participants completed two surveys, one text-based and one emoji-based, to rate their experience using an app. The study found that using emojis excited respondents and encouraged participation for the following reasons:<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Emojis are easy to understand and make taking a survey more fun than reading text answers. Using images also aids in the decision-making process. It&#8217;s easier to make a decision looking at emojis rather than text-based answers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Additionally, the facial expression of emojis helps respondents relate answer options to their feelings. For instance, a customer receives an emoji-based satisfaction survey. The survey asks them to rate their feelings about their customer service experience. The customer can choose a frowning or smiling emoji to express the way their experience made them feel.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Survey customization:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Custom colors, logos, and other branding options make surveys more inviting. The polished look of a\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/custom-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">custom survey<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0puts users at ease, and participants are more likely to complete a professional-looking survey than a generic one.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Customization also increases brand awareness. As users complete the survey, they see your logo and color scheme throughout. This subtle, constant reminder of your business keeps you at the forefront of their minds.\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Pre-made templates:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0You don&#8217;t need advanced coding or design skills to offer great surveys \u2013 you can create questionnaires in minutes using\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/survey-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">survey templates<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Unlike creating a survey from scratch, templates give you immediate access to the best questions for your needs. These questionnaires are put together by an expert to save you time and effort. Say you want to measure customer service at your business.\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/survey-templates\/service-evaluation-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Customer service evaluation templates<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0let you access a variety of question types and survey designs to find your perfect fit.\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Logic and branching:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0One of the most advanced features of survey software is\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/help\/branching-skip-logic.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">logic and branching<\/span><\/a><span data-preserver-spaces=\"true\">. Participants receive relevant questions using data from their previous answers.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">For example, you ask for a user&#8217;s location. Your survey then asks questions about the city from their initial answer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Alternatively, you can use branching and logic to filter out irrelevant users. Let&#8217;s say you want to know more about coffee drinkers. Your initial question asks if the user drinks coffee. If a user responds with &#8220;No,&#8221; then they&#8217;re moved to the end of the survey, saving time for both of you.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Varying question types<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Good design increases the responses to your survey, but high response rates don&#8217;t equal reliable data. A user who breezes through without processing your questions doesn&#8217;t provide accurate results. Varying question types throughout retains participant attention and cuts down on distractions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consider two surveys with the same overall design. One consists of text-based\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/article\/multiple-choice-questions.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">multiple-choice questions<\/span><\/a><span data-preserver-spaces=\"true\">, while the other includes image-based answers, video clips, and visually appealing tables. The different question types keep the second survey interesting and allow it to hold the attention of the participants.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">QuestionPro offers a variety of question types so you can engage respondents and receive the most accurate data. These types include:<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Scaling questions:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/rank-order.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Rank order scaling<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0lets users interact directly with the survey, and involve a drop-down, slider, or drag-and-drop feature. Participants must physically move answer options or sliders to fit their preferences. Scale questions help slow respondents by encouraging them to think about their answers<\/span><strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/strong><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Audio and video questions:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Human voices and imagery add a human element to your surveys and foster a connection with your respondents.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Matrix tables:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Regular multiple-choice questions can feel stale when covering similar topics.\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/multiple-choice-matrix.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Matrix questions<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0arrange multiple-choice questions in a table format. Say you want to gauge customer satisfaction on several aspects of your business. The top of your matrix might have columns ranging from &#8220;Very Dissatisfied&#8221; to &#8220;Very Satisfied.&#8221; The left-hand column features attributes such as &#8220;Cost, Customer Service, and Packaging.&#8221; Survey respondents can quickly pick their satisfaction levels for each element.<\/span><\/li>\n<\/ul>\n<h3><strong><span data-preserver-spaces=\"true\">Survey distribution<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The way you send surveys changes your results, as various populations congregate in different areas. It makes sense to send surveys to teenagers through social media; business owners are more accessible through email.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You&#8217;ll also get different results depending on where you reach people. A person is in a different frame of mind when using email than they are when texting.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Using multiple distribution methods and varying them between surveys allows you to collect numerous opinions from customers. The data you receive through different channels lets you pinpoint which customers need more attention. You can use this information to improve\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">customer experience<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and increase brand advocates.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Embedded surveys:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/collect-feedback-website-intercept-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Website intercept surveys<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0use a pop-up or on-page questionnaire so visitors can share options in real-time. Website surveys give you unmatched access to customers. A pop-up survey asking about the shopping and checkout process, for example, helps you improve customers&#8217; online shopping experience. Set this pop-up to appear after purchases for immediate feedback.<\/span><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/help\/share-survey-on-social-media.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Social media<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Sharing surveys on social media makes it easy to collect real-time responses from brand followers. Distribution is simple with integrations for Facebook, Twitter, and LinkedIn. You can also share your survey on social media using a\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/how-to-use-qr-codes-in-online-survey-research\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">QR code<\/span><\/a><span data-preserver-spaces=\"true\">. Thanks to the high traffic of social networks, you&#8217;re able to collect and analyze a large number of responses.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Email:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Email remains the most popular channel for survey distribution. It&#8217;s easy to see why;\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/email-survey-software.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">email surveys<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0provide a fast, low-cost method for collecting feedback. Using email allows you to target the exact customers you want through mailing lists. Regular surveys monitor customer needs, so create an email survey schedule to collect insights.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Text message:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0SMS surveys provide targeted respondents with a survey link. As most people respond quickly to text messages,\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/sms-survey-software.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">SMS surveys<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0present a unique opportunity for almost instant feedback from participants.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Offline surveys:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0When you have limited internet,\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/mobile\/offline.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">offline surveys<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0make it possible to collect data from respondents without a steady internet connection. The convenient mobile app works offline, so there&#8217;s no waiting for pages to load. Immediate access to questions helps engage respondents, leading to accurate and honest feedback for your business.<\/span><\/li>\n<\/ul>\n<h3><strong><span data-preserver-spaces=\"true\">Reports and analysis<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Response collection is only part of the survey process. Once you have responses, you need the ability to analyze them. Reporting and analysis tools allow you to form data-driven insights and actionable plans to meet customer needs.<\/span><\/p>\n<p><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/research-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Research reports<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0let you share recently collected data with stakeholders and decision-makers.\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/complete-guide-to-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Customer experience reports<\/span><\/a><span data-preserver-spaces=\"true\">, for example, explore strengths and weaknesses in your interactions with consumers. Pinpointing weaknesses allows you to develop and implement improvements.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Real-time reporting:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/real-time-reports.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Real-time reports<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0let you monitor data from your questionnaires as soon as you receive it. This information helps you draw initial conclusions from user feedback. In addition, real-time reporting confirms the number of complete and incomplete surveys so you can follow up with participants.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Report sharing and exports:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/help\/export-data.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Exporting reports<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to file types like PDF or Excel help keep your team on the same page. You can share this information with team members to draw conclusions and make plans for improving the business.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Trend analysis:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0As you implement changes or introduce new products and features to the market, you need a method to record success or failure.\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/features\/trend-analysis.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Trend analysis<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0allows you to plot survey responses over time to identify trends. The trajectory of trends gives you insights to develop your next steps.<\/span><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/blog\/what-is-conjoint-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Conjoint analysis<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Many business owners avoid conjoint analysis because they fear it&#8217;s too advanced for their knowledge. Luckily, you can utilize this advanced market research tool through QuestionPro. The conjoint analysis attempts to decode the preferences people use to make decisions. For example, conjoint analysis can help you determine whether price or brand is more important to most consumers when choosing a laptop.<\/span><\/li>\n<li><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/max-diff\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">MaxDiff analysis<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">MaxDiff provides a less complex method to identify which attributes consumers think are most important. MaxDiff analysis eliminates intermediate answers, so respondents must pick which characteristics are more and less important to them.<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Using features to your advantage<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Greater access to survey features allows you to create engaging surveys that will generate responses, and QuestionPro will help you do both.\u00a0<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.questionpro.com\/tour\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Schedule your demo<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0today to learn how our advanced features help you develop more insights from your surveys.<\/span><\/p>\n\n<iframe id=\"user_lite\" src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/94922&amp;lang=en&amp;cat=questionpro_products|survey-software\" style=\"display: block;\" ><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Do you remember the last survey you took? 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