{"id":95373,"date":"2020-04-01T23:08:02","date_gmt":"2020-04-02T06:08:02","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=95373"},"modified":"2023-04-28T04:44:38","modified_gmt":"2023-04-28T04:44:38","slug":"moving-research-online","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/moving-research-online\/","title":{"rendered":"Online Communities: While You’re on Lockdown, Your Insights Don’t Have to Be!"},"content":{"rendered":"

\"Move<\/p>\n

COVID-19 has put the world on pause and everyone is feeling the side effects of it. These events will no doubt change the landscape of the market research industry in the short-term but will also have everlasting long term effects. Many study types like focus groups and in-person interviews simply aren\u2019t feasible right now due to shelter in place and lockdowns that everyone around the world is facing.\u00a0<\/span><\/p>\n

Will focus groups and in-person interviews come back once the world returns to the new normal? Yes, they will come back in some capacity but we will continue to see a shift towards moving more and more research to online methodologies. This will be the case in the short-term as studies still need to be done and insights are needed by businesses.\u00a0<\/span><\/p>\n

The important position to take is to adapt to new methodologies like online communities during this time. We’ve taken it upon ourselves to educate people about how and why to make the move of migrating to online focus groups<\/a>.<\/span><\/p>\n

View our FREE webinar<\/strong><\/a><\/p>\n

The tools that make up an <\/span>online community<\/span> like a member portal, discussions, idea boards, and online focus groups are now more important than ever. These tools will allow traditional qualitative research methods to continue during this unprecedented time in history.\u00a0<\/span><\/p>\n

The key thing to do is to adapt and move the traditional focus group<\/a> or in-person interviews into an online community. With an integrated approach of both quant and qual, the research that needs to be conducted can still be completed. Plus, there will be the added benefit of all the tools in the community that are at the researcher\u2019s disposal. Interactions don\u2019t need to be limited to a single point in time. With an online community, ongoing research and insights can be easily conducted over time and the insights that researchers were traditionally used to getting will be exponentially greater with the tools of an online community.\u00a0<\/span><\/p>\n

By moving traditional research online now, there are <\/span>two key benefits<\/b>:\u00a0<\/span><\/p>\n