{"id":9647,"date":"2014-06-05T09:00:57","date_gmt":"2014-06-05T16:00:57","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=9647"},"modified":"2023-08-03T06:20:18","modified_gmt":"2023-08-03T06:20:18","slug":"how-vince-lombardi-would-explain-market-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-vince-lombardi-would-explain-market-research\/","title":{"rendered":"How Vince Lombardi Would Explain Market Research"},"content":{"rendered":"

This isn’t an article about football — it’s an article about fundamentals. \u00a0We’re all marketers here and sometimes we get so wrapped up in the details and learning new things, that we forget about the fundamentals. \u00a0And when it comes to fundamentals, I go to the iconic Vince Lombardi quote “Gentlemen, this is a football.” \u00a0<\/p>\n

So let me give you some context on this quote because I didn’t know the full story and maybe you don’t either. \u00a0I found this story<\/a> about that moment and thought I’d share it with you here: \u00a0\"lombardi\"<\/a><\/p>\n

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On one occasion his team, the Green Bay Packers, lost to an inferior squad. It was bad enough to lose .\u00a0.\u00a0. but to lose to\u00a0that\u00a0<\/em>team was absolutely inexcusable. Coach Lombardi called a practice the very next morning. The men sat silently, looking more like whipped puppies than a team of champions. They had no idea what to expect from the man they feared the most.<\/p>\n

Gritting his teeth and staring holes through one athlete after another, Lombardi began:<\/p>\n

\u201cOkay, we go back to the basics this morning.\u00a0.\u00a0. .\u201d<\/p>\n

Holding a football high enough for all to see, he continued to yell:<\/p>\n

\u201cGentlemen, this is a football!\u201d<\/p>\n

How basic can you get? He\u2019s got guys sitting there who have been playing on gridirons for 15 to 20 years .\u00a0.\u00a0. who know offensive and defensive plays better than they know their kids\u2019 names .\u00a0.\u00a0. and he introduces them to a football! That\u2019s like saying, \u201cMaestro, this is a baton.\u201d Or, \u201cLibrarian, this is a book.\u201d Or, \u201cMarine, this is a rifle.\u201d Or, \u201cMother, this is a skillet.\u201d Talk about the obvious!<\/p>\n

Why in the world would a seasoned coach talk to professional athletes like that? Apparently, it worked, for coaches don\u2019t lead their teams to three consecutive world championships all the time. But\u2014how?<\/em>\u00a0Lombardi operated on a simple philosophy. He believed that excellence could be best achieved by perfecting the basics of the sport.<\/p>\n<\/blockquote>\n

Marketing professional\u00a0— this\u00a0is market research<\/h2>\n

Market research is the process of methodically obtaining, recording and then analyzing the data or information about prospective customers, business competitors plus the existing market trend is called Market Research. It is used to design and create an effective and efficient business plan, to project and launch new products or services into the market, to position and fine tune current services or products, or to expand and increase the reach of the existing product or service. Market research sometimes is used to estimate what parts of the population are interested and are most likely to purchase a product or service, after analyzing and studying many variables including gender, age, income level and location.<\/p>\n

LEARN ABOUT:<\/em><\/strong> 5 Ways Market Research<\/a><\/em><\/p>\n

But here’s the important part — all of this information is gathered for the purpose of making profitable business and marketing decisions — not because we are purely curious about the information. \u00a0And this is where so many of us go off track. \u00a0We get so excited about what we might learn, that we lose sight of the goal — to make profitable business decisions.<\/p>\n