{"id":96975,"date":"2020-04-07T01:03:28","date_gmt":"2020-04-07T08:03:28","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=96975"},"modified":"2023-11-28T07:48:26","modified_gmt":"2023-11-28T07:48:26","slug":"research-webinar-online-focus-groups","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/research-webinar-online-focus-groups\/","title":{"rendered":"Research webinar series &#8211; Online focus groups"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-96976\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/Research-webinar-series-online-focus-groups.jpg\" alt=\"Research webinar series online focus groups\" width=\"992\" height=\"594\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since the COVID-19 outbreak, the effects of self-quarantine and self-isolation have been daunting. Each of us is grappling with the limitations of things we can do in our day to day lives. In market research specifically, any and all in-person research that you wanted to conduct is indefinitely thrown out the window. So how can you still get the qualitative insights you need to help forward your business? Fortunately for us, the online\/digital world is not affected by COVID-19 (<\/span><i><span style=\"font-weight: 400;\">unless we\u2019re<\/span><\/i> <i><span style=\"font-weight: 400;\">talking fake news<\/span><\/i><span style=\"font-weight: 400;\">), and there\u2019s a tremendous opportunity to find people you need to provide you insights &#8211; Online Focus Groups.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">At QuestionPro, Inc., we offer a form of Online Focus Groups as a qualitative research module with our Communities platform. For more information about QuestionPro Communities, and how to further enhance your research experience using our tools, please <\/span><\/i><a href=\"https:\/\/www.questionpro.com\/blog\/moving-research-online\/\"><i><span style=\"font-weight: 400;\">click here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to learn more!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Just like when conducted in-office focus groups, the online focus group consists of the same characteristics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a06-12 people that represent a target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The group is assigned to a specific topic to talk about, providing you with feedback or opinions about that topic.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The time of sessions lasts between 45 to 90 minutes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incentives are provided for respondents\u2019 time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re testing a product, getting feedback on an advertisement, or need to understand the perceptions that others have about your brand, these participants will provide you the \u2018why\u2019 behind consumer actions, behaviors, opinions, and wants and needs. You also obtain valuable research about \u2018who your audience is\u2019; something that other research methods (e.g. surveys) cannot always do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are setbacks in conducting focus groups online (e.g. not being able to observe body language or the dynamic of conversation between participants). However, the benefits of running <a href=\"https:\/\/www.questionpro.com\/blog\/will-video-make-focus-groups-obsolete\/\">focus groups<\/a> online can outweigh these disadvantages. By not paying for space and removing the physical limitations, online focus groups are more cost-effective, as well as saves you time and energy. In addition, due to no location restrictions, the diverse target audience that you\u2019ll need for your study will be easier to obtain, and you remove any social constructs that could possibly exist when done in-person<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just as you would with in-person <a href=\"https:\/\/www.questionpro.com\/blog\/focus-group\/\">focus groups<\/a>, there are still essential tools and moderation strategies that you\u2019ll need to make online focus groups successful. Additionally, you\u2019ll need to stick to a set of principles that will allow you to maximize results. So long as you come prepared, make sure to keep your study within 45-90 minutes and with 6-12 participants. Make sure your questions are clear and well-worded that facilitate free form discussion. Whether it\u2019s a product, concept, or even your company&#8217;s branding that you are testing, you\u2019d be surprised at what your audience will unveil to you in an online focus group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn how to set up your very own online focus group, view the webinar I conducted on Tuesday, April 21st, 2020 for \u201c<a href=\"https:\/\/www.questionpro.com\/webinar\/research-webinar-online-focus-groups.html\">Online focus groups &#8211; Take that, social distancing!<\/a>\u201d A key takeaway was the best practices for how to gather actionable data using online focus groups.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/webinar\/research-webinar-online-focus-groups.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>View our FREE webinar<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Get a head start with get a demo of the online focus group tool and pilot your very own online focus group within the next week. Connect with us <\/span><a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=communities&amp;classID=1024&amp;sourceRef=blog-communities\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and we\u2019ll be happy to schedule a time to go over your market research needs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the COVID-19 outbreak, the effects of self-quarantine and self-isolation have been daunting. Each of us is grappling with the [&hellip;]<\/p>\n","protected":false},"author":98,"featured_media":96976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[207,203,260],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research webinar series - Online focus groups | QuestionPro<\/title>\n<meta name=\"description\" content=\"COVID-19 has brought business to a standstill - including qualitative research and focus groups. Get no pause customer insights with online focus groups. 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Learn how with our research webinar series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/research-webinar-online-focus-groups\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T08:03:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-28T07:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/Research-webinar-series-online-focus-groups.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Oppenhimer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Oppenhimer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/research-webinar-online-focus-groups\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/research-webinar-online-focus-groups\/\"},\"author\":{\"name\":\"John Oppenhimer\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/d4f624b95a03d2114cf6f9cedec9abf0\"},\"headline\":\"Research webinar series &#8211; Online focus groups\",\"datePublished\":\"2020-04-07T08:03:28+00:00\",\"dateModified\":\"2023-11-28T07:48:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/research-webinar-online-focus-groups\/\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Communities\",\"Market Research\",\"Online Communities\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/research-webinar-online-focus-groups\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/research-webinar-online-focus-groups\/\",\"name\":\"Research webinar series - Online focus groups | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2020-04-07T08:03:28+00:00\",\"dateModified\":\"2023-11-28T07:48:26+00:00\",\"description\":\"COVID-19 has brought business to a standstill - including qualitative research and focus groups. 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