{"id":9863,"date":"2014-07-16T06:00:06","date_gmt":"2014-07-16T13:00:06","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=9863"},"modified":"2014-07-16T06:00:06","modified_gmt":"2014-07-16T13:00:06","slug":"hit-the-turf-how-to-use-turf-analysis-to-create-an-optimal-product-offer-with-the-broadest-reach","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/hit-the-turf-how-to-use-turf-analysis-to-create-an-optimal-product-offer-with-the-broadest-reach\/","title":{"rendered":"Hit the TURF &#8211; How to Use TURF Analysis to Create an Optimal Product Offer With the Broadest Reach"},"content":{"rendered":"<p>I have a confession to make,\u00a0I run my business on two extremes; either I have NO IDEA what to create as a product or service offer or I jump into creating something without having a clue about whether my clients and customers want it or not. \u00a0I&#8217;m going to go out on a limb and say that more than 80% of you just do the basic analysis of your data, and you don&#8217;t even touch some of the \u00fcber-cool analytical tools that QuestionPro offers and others charge mega bucks for.<!--more--><\/p>\n<h2><strong>When Do I Use TURF Analysis?<\/strong><\/h2>\n<p>Have you ever asked:<\/p>\n<ul>\n<li>Which combination of products or services would sell the best?<\/li>\n<li>How do I determine which marketing and placement campaigns are driving consumers?<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9868\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/07\/email-iStock_000016299825Large-300x199.jpg\" alt=\"email iStock_000016299825Large\" width=\"300\" height=\"199\" \/><\/li>\n<li>What is the best way to spend marketing dollars on a limited budget?<\/li>\n<\/ul>\n<p>When you ask these questions, it\u2019s time to conduct <a href=\"https:\/\/www.questionpro.com\/article\/turf-analysis.html\">TURF Analysis<\/a>.<\/p>\n<p style=\"color: #3b3b3b;\">It was originally devised for analysis of media campaigns, and has been expanded to apply to product, line and distribution analysis.<\/p>\n<p style=\"color: #3b3b3b;\">With QuestionPro any MULTIPLE CHOICE (Multiple Answer) question can be analyzed using TURF. The TURF Simulator can give you One-Click access to\u00a0<b>Optimal<\/b>\u00a0configurations for maximizing reach.\u00a0<b>Reach<\/b>\u00a0or\u00a0<b>Coverage<\/b>\u00a0defined as the proportion of the audience (target group) that chooses a particular option.<\/p>\n<p>Let me show you a real example &#8211;<\/p>\n<p>I run a survey with everyone who signs up for my newsletter &#8212; here is what one of the questions looks like:<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9864\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/07\/TURF-1-450x407.png\" alt=\"TURF 1\" width=\"450\" height=\"407\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>That&#8217;s a lot of choices and I&#8217;m curious about WHICH one to three topics will reach the most people and get them excited about my content.<\/p>\n<p>Of course, the first place I look is just to see which slice is the BIGGEST &#8212;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9865\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/07\/pie-1-450x191.png\" alt=\"pie 1\" width=\"582\" height=\"247\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In this case &#8212; how to use social media is the biggest slice. \u00a0With 10.2% of the respondents choosing it.<\/p>\n<p>But what would be me REACH &#8212; if social media is the topic &#8212; then if I write about that, how many people can I expect to reach? \u00a0Or, which topics should I write or have content about that will reach 80% of my audience?<\/p>\n<p>While you can choose the top three most popular &#8211; it&#8217; doesn&#8217;t really tell you how much of your audience you&#8217;d reach. \u00a0So take a look at how the top three show up inside of the TURF chart &#8211;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9866\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/07\/TURF-DIY-450x220.png\" alt=\"TURF DIY\" width=\"550\" height=\"269\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now I know that most of my content has to revolve around:<\/p>\n<ol>\n<li>How to use social media in your business<\/li>\n<li>How to develop offers<\/li>\n<li>Finding out what sets you apart<\/li>\n<\/ol>\n<p>Here is a key point that sets TURF apart from the frequency analysis &#8212; it&#8217;s not about which topics in particular to use &#8212; TURF measure the COMBINATION of topics that reaches the best audience.<\/p>\n<p>To get to the best combination &#8212; use the simulator.<\/p>\n<div class=\"headingMedium\" style=\"font-weight: bold; color: #413f3f;\">What is the TURF Simulator and how can it help me?<\/div>\n<p style=\"color: #444444;\">The TURF Simulator can give you One-Click access to Optimal configurations for maximizing reach. Reach or Coverage is defined as the proportion of the audience (target group) that chooses a particular option. The TURF Simulator runs through every possible configuration of &#8216;n&#8217; choices at a time and gives you a sorted order of &#8220;Reach %&#8221;.<\/p>\n<p style=\"color: #444444;\">Here&#8217;s an example of what happens when you run the simulator a few times:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9867\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2014\/07\/simulator.png\" alt=\"simulator\" width=\"696\" height=\"150\" \/><\/p>\n<p>It turns out I have a couple choices of topics that will reach the same percentage of my audience.<\/p>\n<p>If you haven&#8217;t worked with the TURF analysis &#8212; then I recommend that you do and you&#8217;ll not only save yourself hours of complicated analysis, but you&#8217;ll get the insights you need to create a perfect blend or mix of product offers that the majority of your customers really want to buy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have a confession to make,\u00a0I run my business on two extremes; either I have NO IDEA what to create [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":9868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[345],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hit the TURF - How to Use TURF Analysis to Create an Optimal Product Offer With the Broadest Reach | QuestionPro<\/title>\n<meta name=\"description\" content=\"I have a confession to make,\u00a0I run my business on two extremes; either I have NO IDEA what to create as a product or service offer or I jump into creating\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/hit-the-turf-how-to-use-turf-analysis-to-create-an-optimal-product-offer-with-the-broadest-reach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hit the TURF - How to Use TURF Analysis to Create an Optimal Product Offer With the Broadest Reach | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"I have a confession to make,\u00a0I run my business on two extremes; 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