{"id":9901,"date":"2014-07-24T06:00:10","date_gmt":"2014-07-24T13:00:10","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=9901"},"modified":"2014-07-24T06:00:10","modified_gmt":"2014-07-24T13:00:10","slug":"the-easiest-way-to-grow-sales-and-double-customer-loyalty-send-a-survey-and-do-nothing","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/the-easiest-way-to-grow-sales-and-double-customer-loyalty-send-a-survey-and-do-nothing\/","title":{"rendered":"How to Grow Sales and Double Customer Loyalty"},"content":{"rendered":"

How to grow sales and double Customer Loyalty? Send a Survey and Do NOTHING. Of course, I’m over-simplifying, but not really. According to a Harvard Business Review Study called US Banking Customer Satisfaction Study written by Dr.\u00a0<\/span>Paul M. Dholakia<\/a>\u00a0and\u00a0<\/span>Vicki G. Morwitz<\/a>, simply going through the process of running a customer satisfaction study will double customer loyalty<\/a>.<\/p>\n

So, here’s how it worked.<\/p>\n

They took 1,000 customers and gave them a survey. \u00a0\"customer<\/p>\n

Ummmm – that was it. \u00a0That’s all they did. \u00a0They did NOTHING. \u00a0Of course they also had another group of 1,000 customers who were NOT surveyed. \u00a0And guess what happened?<\/p>\n

The group that received the survey was 50% less likely to cancel and three times\u00a0more likely to buy something else from the company.<\/p>\n

The lesson is simple — it’s not about acting — it’s about ASKING<\/h2>\n

How many times have you been in the conversation that criticizes the management team for doing surveys and doing nothing? \u00a0PLENTY! \u00a0Well, guess what — they were right! This is the secret to grow sales and double customer loyalty.<\/p>\n

But HOW? \u00a0WHY? \u00a0What’s going on?<\/h2>\n

As far as we can see, there are a few things going on here:<\/p>\n