{"id":9941,"date":"2014-07-31T20:00:33","date_gmt":"2014-08-01T03:00:33","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=9941"},"modified":"2025-08-19T00:30:05","modified_gmt":"2025-08-19T07:30:05","slug":"fridayfive-stories-from-around-the-web-13","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/fridayfive-stories-from-around-the-web-13\/","title":{"rendered":"#FridayFive \u2013 Stories from Around the Web 13"},"content":{"rendered":"

Well it’s Friday again and time for another #FridayFive! This is where we bring you 5 articles that are related to market research, marketing and small business. Please enjoy and have a great weekend!<\/p>\n

What You Should Measure in Your Marketing\u2014and Why (MarketingsProfs)<\/p>\n

Measuring for the sake of tracking activity without clarity of the expected impact and value becomes a time-consuming, meaningless exercise. In this article, Laura Patterson covers the “why” of marketing measures.<\/p>\n

To Compete With Giants, ‘Bring Your Small-Business Game’ (Entrepreneur)<\/p>\n

When competing against giants in an industry, people have to be your secret weapon. Catherine Clifford of Entrepreneur presents a video interview with Boston Beer Company founder Jim Koch.<\/p>\n

<\/p>\n

8 Customer Insights That Drive Growth (ResearchAccess)<\/p>\n

Only 20% of marketers say they truly know their customer. Chris Holt goes over a list of customer characteristics that you should take into consideration for growth for your business.<\/p>\n

How to Set Up a Crisis Management Plan for Your Company in 6 Easy Steps (SmallBizDaily)<\/p>\n

Does your business have a crisis management plan in place? Dixie Somers, writing for SmallBiz goes over a list of tips that could help your business in case of an emergency.<\/p>\n

For the Love of Disney: A Look into the Power of Loyalty (CMB)<\/a><\/p>\n

Alyse Dunn writing for CMB examines the concept of loyalty by comparing her own to Disney and going into some details on some different kinds of customer loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"

Well it’s Friday again and time for another #FridayFive! 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