

{"id":99479,"date":"2020-04-21T03:11:46","date_gmt":"2020-04-21T10:11:46","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=99479"},"modified":"2024-12-30T06:16:15","modified_gmt":"2024-12-30T13:16:15","slug":"infographic-move-your-focus-group-online","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/infographic-move-your-focus-group-online\/","title":{"rendered":"[Infographic] Top six reasons to move your focus group online"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99527\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/Infographic-Top-6-tips-to-move-your-offline-focus-groups-online.jpg\" alt=\"Infographic Top 6 tips to move your offline focus groups, online\" width=\"992\" height=\"594\" \/><\/p>\n<h2><b>Moving your offline focus groups, online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brands need to constantly be in touch with consumers, customers and a general audience to get a perception of market dynamics. <a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\">Quantitative research<\/a> doesn\u2019t just cut it sometimes &#8211; to co-create with top promoters, qualitative research is definitely required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The research industry as we know it is having to pivot due to what\u2019s currently happening. But, innovation is never a bad idea. Social distancing and other external factors have put a dampener on in-person <a href=\"https:\/\/trymata.com\/blog\/what-is-a-focus-group\/\">focus groups<\/a>. It\u2019s the perfect time to make the switch to online focus groups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right tools and the right infrastructure in place, it is seamless to make the transition to online focus groups. Besides, they have their obvious benefits, too!<\/span><\/p>\n<h2><b>Top six reasons to move your focus groups online &#8211; Infographic<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We came up with an infographic on the top 6 reasons to move your offline focus groups, online. This can help you collect no-pause qualitative insights.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-99481 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/Infogrpahic-Top-6-Reasons-to-Move-your-Offline-Focus-Groups-Online-Part-1.png\" alt=\"Infographic - Top 6 Reasons to Move your Offline Focus Groups, Online Part 1\" width=\"799\" height=\"448\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99488\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/Infogrpahic-Top-6-Reasons-to-Move-your-Offline-Focus-Groups-Online-Part-2.png\" alt=\"Infographic - Top 6 Reasons to Move your Offline Focus Groups, Online Part 2\" width=\"798\" height=\"378\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99495\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2020\/04\/Infogrpahic-Top-6-Reasons-to-Move-your-Offline-Focus-Groups-Online-Part-3.png\" alt=\"Infographic - Top 6 Reasons to Move your Offline Focus Groups, Online Part 3\" width=\"799\" height=\"334\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To make this process easier, we also have an online webinar in our market research webinar series on the topic titled, \u201cOnline focus groups &#8211; Take that, social distancing!\u201d <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/webinar\/research-webinar-online-focus-groups.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>View our FREE webinar<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We, at <\/span><a href=\"https:\/\/www.questionpro.com\/communities\/\"><span style=\"font-weight: 400;\">QuestionPro Communities<\/span><\/a><span style=\"font-weight: 400;\">, have the tool and the manpower to help you make the seamless transition between offline and online focus groups. You can focus on what\u2019s important &#8211; the insights, while we do the heavy lifting for you. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moving your offline focus groups, online Brands need to constantly be in touch with consumers, customers and a general audience [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":99527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[207,260],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Infographic] Top six reasons to move your focus group online | QuestionPro<\/title>\n<meta name=\"description\" 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