{"id":9961,"date":"2014-08-11T06:00:24","date_gmt":"2014-08-11T13:00:24","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=9961"},"modified":"2024-09-01T22:21:10","modified_gmt":"2024-09-02T05:21:10","slug":"use-customer-feedback-to-launch-your-advocacy-program","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/use-customer-feedback-to-launch-your-advocacy-program\/","title":{"rendered":"Use Customer Feedback to Launch Your Advocacy Program"},"content":{"rendered":"<p>Customer advocacy is a hot new trend. Well, not really. \u00a0Advocacy, loyalty, referrals, engagement &#8212; a dollar by any other name, spends the same. \u00a0But I digress. \u00a0Advocacy; the idea of having not just engaged customers, or loyal customers, but having customers who love you enough to rave about you to their friends, family and colleagues. \u00a0It&#8217;s truly the holy grail of marketing.<!--more--><\/p>\n<p>Although <a href=\"https:\/\/www.questionpro.com\/blog\/customer-advocacy-software\/\">customer advocacy<\/a> has turned into a hot phrase around marketing management and marketing research circles, QuestionPro has been committed to helping you create an engaged customer base. \u00a0That&#8217;s why we don&#8217;t sell &#8220;<a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">online surveys<\/a>&#8221; (although that is the product) we serve as advocates for customer conversations, engagement, listening and relationship.<\/p>\n<p>It&#8217;s one thing to have advocates, but it&#8217;s something completely different to leverage their influencer and power. \u00a0The easiest, of course, is making it easy for them to give testimonials or referrals.<\/p>\n<h2>Collecting referrals and engaging customers can be easy<\/h2>\n<p>Recently, Software Advice a Gartner company, has completed a <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">research study<\/a> around referrals and reviews in the B2B space and after evaluating more than 2,300 respondents who were willing to give referrals, they found the following:<\/p>\n<ul>\n<li>66% of respondents under the age of 34 are more likely to give a referral after receiving social recognition.<\/li>\n<li>More than 50% of respondents are more likely to give a referral if offered a direct incentive, social recognition or access to an exclusive <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-programs\/\">loyalty program<\/a>.<\/li>\n<li>39% of respondents say monetary or material incentives such as discounts, free swag or gift cards greatly increase their chances of referring a brand.<\/li>\n<\/ul>\n<h2>Put together a super-two-fer of QuestionPro features to Develop and Engage Advocates<\/h2>\n<p>Luckily for you, QuestionPro has two fantastic features to help you start engaging with your customers right now &#8212; seriously, you can have this done in under 30 minutes. \u00a0Here&#8217;s how:<\/p>\n<ol>\n<li>Head over to our <a href=\"https:\/\/www.questionpro.com\/survey-templates\/\">survey template<\/a> library and pick a &#8220;done-for-you&#8221; <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">survey<\/a> that we&#8217;ve already created for your industry. \u00a0You can get more information about that here: \u00a0http:\/\/info.questionpro.com\/smallbizfeedback<\/li>\n<li>Next, <a href=\"https:\/\/www.questionpro.com\/blog\/how-to-set-up-the-rewards-feature-in-questionpro\/\">create a reward or incentive<\/a> for your customers to complete the survey. \u00a0Remember, our research\u00a0show that people would rather participate in a &#8220;First &#8220;x&#8221; number of surveys received get a gift card&#8221; type of reward.<\/li>\n<li>Launch your survey<\/li>\n<li>Stay in conversation with your customers by creating a social place for them to engage with you. \u00a0You might choose a Facebook group or page, private Ning community or a private membership component of your own site.<\/li>\n<\/ol>\n<p>The bottom line is that brand advocates don&#8217;t come easy. \u00a0But, if you take the time to develop brand advocates, you will certainly reap the rewards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer advocacy is a hot new trend. Well, not really. \u00a0Advocacy, loyalty, referrals, engagement &#8212; a dollar by any other [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[341,210],"tags":[284],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Customer Feedback to Launch Your Advocacy Program | QuestionPro<\/title>\n<meta name=\"description\" content=\"Customer advocacy is a hot new trend. 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Well, not really. \u00a0Advocacy, loyalty, referrals, engagement -- a dollar by any other name, spends the same. \u00a0But I\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/use-customer-feedback-to-launch-your-advocacy-program\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-11T13:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-02T05:21:10+00:00\" \/>\n<meta name=\"author\" content=\"Ivana Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/use-customer-feedback-to-launch-your-advocacy-program\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/use-customer-feedback-to-launch-your-advocacy-program\/\"},\"author\":{\"name\":\"Ivana Taylor\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\"},\"headline\":\"Use Customer Feedback to Launch Your Advocacy Program\",\"datePublished\":\"2014-08-11T13:00:24+00:00\",\"dateModified\":\"2024-09-02T05:21:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/use-customer-feedback-to-launch-your-advocacy-program\/\"},\"wordCount\":448,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Best Practice\"],\"articleSection\":[\"Marketing\",\"Trending\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/use-customer-feedback-to-launch-your-advocacy-program\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/use-customer-feedback-to-launch-your-advocacy-program\/\",\"name\":\"Use Customer Feedback to Launch Your Advocacy Program | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2014-08-11T13:00:24+00:00\",\"dateModified\":\"2024-09-02T05:21:10+00:00\",\"description\":\"Customer advocacy is a hot new trend. 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