Conjoint Analysis Market Research

Conjoint Analysis is an advanced market research technique that gets under the skin of how people make decisions and what they really value in products and services. Conjoint analysis is perfect for answering questions such as "Which should we do, build in more features, or bring our prices down?" or "Which of these changes will hurt our competitors most?"

Every customer making choices between products and services is faced with trade-offs. Is high quality more important than a low price and quick delivery for instance? Or is good service more important than design and looks?

For businesses, understanding precisely how markets value different elements of the product and service mix means product development can be optimized and aspects such as pricing tuned to customer's willingness to pay for specific features

SurveyAnalytics Conjoint Module

Conjoint analysis is used to study the factors that influence customers, purchasing decisions. Products possess attributes such as price, color, ingredients, guarantee, environmental impact, predicted reliability and so on. Conjoint analysis is based on a main effects analysis-of-variance model. Subjects provide data about their preferences for hypothetical products defined by attribute combinations. Conjoint analysis decomposes the judgment data into components, based on qualitative attributes of the products. A numerical part-worth utility value is computed for each level of each attribute. Large part-worth utilities are assigned to the most preferred levels, and small part-worth utilities are assigned to the least preferred levels. The attributes with the largest part-worth utility range are considered the most important in predicting preference. Conjoint analysis is a statistical model with an error term and a loss function.

With SurveyAnalytics's Conjoint module you can collect the data and simulate it through our conjoint simulator. Where in you may ask the respondent to arrange a list of combinatios of product attributes in decreasing order of preference. Once this ranking is obtained, you can use our advance simulator to simulate the data that will give you graphical representatio of your data. This method is efficient in the sense that the survey does not need to be conducted using every possible combination of attributes. The utilities can be determined using a subset of possible attribute combinations. From these results one can predict the desirability of the combinations that were not tested. Gift Card - Rewards

Rewards - Gift Cards

How to set up Gift Card rewards integration?

You can set up Gift Cards as rewards on your survey. The first step is to set up the Qualifying Criteria.

For example, we want to give a reward to all respondents who complete the survey. To do so, select the qualifying criteria as All Completed Respondents
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Select a Reward - Gift Card

  • From the Reward drop down, select the Gift Card option.
  • By default, Test Mode will be on. Keep it On for testing. Turn it Off only when you want to start giving gift cards live.
  • Enter the Gift Card Value. Each gift card will be worth the entered value.
  • Enter Number of Gift Cards. Additional gift cards can be added later on.
  • Enter your headline, message and image (optional) for the Reward Page. This is what respondents will see after winning the Reward.
  • Set notifications if required.
  • Review and Confirm. One time fulfillment fee of $15 will be charged in addition to selected gift card value and number of cards.
  • Please read the Terms of Service and Save
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What happens when test mode is on?

When test mode is on, rewards are not fulfilled. This enables you to test the survey without using up your Gift cards.

On the survey, when you fulfill the criteria for winning the reward, test page for reward will be displayed.
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Once you are done with testing. Turn Off the test mode and save. When reward is fulfilled, Gift Cards will be given out.
Before making the survey live, please remember to delete test responses.

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