Dennis Wakabayashi VP of Customer Experience for a Fortune 500 global marketing solutions company where he works with leading business executives to help them realize their dream of business transformation. He’s also an instructor at the University of Wisconsin - Madison where he teaches digital marketing to the next generation of marketing leaders. Dennis has more than 50,000 followers on social media, and hosts marketing industry events as well as regularly speaks on stage on the topic of customer experience.


3 Stories by Ken Peterson


Isolate, Identify & Predict

Introduction NPS is a widely used methodology to measure CX. In fact, it’s nearly ubiquitous and has gained a massive following around the world,...
6 min read