Monika Rogers

  Monika leads a team of world-class researchers as a VP of Client Services at Illuminas, Wisconsin. She is also an Executive Advisory Board Member at the Wisconsin School of Business. She has been the CEO and Co-founder of an exploratory research platform, Digsite, recently acquired by QuestionPro. Monika has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.

   



Articles by Monika Rogers

Delivering Fast and Flexible Exploratory Research at Scale

Know how exploratory research can help you create a bigger impact

Exploratory qualitative research is a critical part of how successful companies adapt to rapidly changing consumer behaviors and sentiments. If you are currently hiring...
5 min read