IdeaScale™ enables companies to build living/breathing digg style communities. IdeaScale™ is based on the simple assumption of crowdsourcing your innovation engine. Call it Feedback 2.0. It combines the "wisdom of the crowds" concept with Web 2.0 models like Digg.
How It Works
Users visit a portal where they view ideas for your company.
Users can "Vote" ideas/suggestions up and down.
Users can also submit ideas and comment on other ideas.
The highly rated ideas automatically "bubble" up to the top.
From a strict research methodology standpoint, the IdeaScale™ is a fusion of quantitative (numeric) and quantitative (textual, open-ended) research. The open-ended textual feedback model allows for deep and rich data. The voting model super-imposed on this, allows for analytical data.