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SurveySwipe - Super Bowl XLV Mobile Ethnography

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Three days before this year.s Super Bowl game, 4 leading market research firms (Survey Analytics, BrandScan 360, Beacon Research, and Hemispheres Research) quickly joined forces to create a large scale mobile ethnography of this major social event. Immediately following the half-time break, the 1,200 iPhone owners in the Survey Analytics SurveySwipe consumer mobile panel received a notification with a link to participate in our Super Bowl study and 20% accepted. The short survey included both closed- and open-ended questions, as well as two questions that asked participants to take and submit pictures.

What's inside

  • Super Bowl XLV Mobile Ethnography White Paper
  • Methodology
  • Findings