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UTOPIA 2021 Smart Home Technology Survey

What is your company's primary business? 
Do you currently market/sell smart home features (automated systems or devices controlled/monitored remotely via an Internet connection)?
What smart home features do you currently market/sell? Please check all that apply.
Standard
Upgrade option
Both standard and upgrade option
Don't offer
Video doorbells
Smart locks/keyless entry
Security systems
Wi-fi networks/Mesh Wi-fi system
Smart lighting
Smart plugs
Internet-connected appliances
Touchless fixtures
Smart home entertainment
Smart home fitness
Standard
Upgrade option
Both standard and upgrade option
Don't offer
Internet-connected HVAC systems (including smart thermostats, smart ventilation systems)
Internet-connected plumbing systems (water shutoff, leak detection, etc.)
Smart home control/monitoring systems
IAQ monitoring and control systems
Smart garage control
Rank the importance of these smart home features to your buyers (please rank each from 1 to 15, with 1 being most important and 15 being not important).
Drag your choices here to rank them
    • Video doorbells
      1
    • Smart locks/keyless entry
      2
    • Security systems
      3
    • Wi-fi networks/Mesh Wi-fi system
      4
    • Smart lighting
      5
    • Smart plugs
      6
    • Internet-connected appliances
      7
    • Touchless fixtures
      8
    • Smart home entertainment
      9
    • Smart home fitness
      10
    • Internet-connected HVAC systems (including smart thermostats, smart ventilation systems)
      11
    • Internet-connected plumbing systems (water shutoff, leak detection, etc.)
      12
    • Smart home control/monitoring systems
      13
    • IAQ monitoring and control systems
      14
    • Smart garage control
      15
    Of the smart home tech features listed in the previous question, name one that is growing in importance to your buyers/clients. Please briefly explain why.
    What share of your buyers/clients do you think would pay a premium to be able to control some or multiple areas of their home via an app on their phone?
    If you offer smart home features, in what areas of the home do you offer them? 
    What do you see as the biggest homeowner/homebuyer pain points to address with smart technology? (Please select your top 3)
    Which of these areas requires the most customer education before the sale? (Please select your top two.)
    Which of these areas requires the most homeowner education after closing? (Please select your top two.)
    What, if any, smart home technology/feature/service is missing from the market? 
    What is your single-biggest pain point/challenge when it comes to integrating, marketing, and/or selling smart homes features in your new homes or remodeling projects? 
    All survey participants who provide their contact information will be entered into a drawing to receive one of four $50 gift cards. They will also receive a PDF report with the complete findings from this Utopia research report. Simply provide your contact information below. Thanks! 
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