trends - take 2 - Dashboard
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Trends intrigue me in part because I want to avoid obsolescence in the market (e.g., becoming Blackberry or Blockbuster) due to shifting technologies.
I find that UX designers are often champions of better writing in user interfaces, and they often include me in shaping UI text.
The number of engineers I support seems to be growing each year, making the ratio of tech writers to engineers more lopsided (with fewer tech writers and more engineers).
Subject matter familiarity is a key requirement in a lot of the tech comm jobs I've looked at. It seems employers often want me to know X, Y, and Z technologies already from the start.
My generalist skills give me more mobility in the job market, allowing me to pivot across many different types of tech comm careers (from UX copywriter to social media manager to technical editor to elearning developer and more). In this sense, being a generalist gives me a career advantage.